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 ppt on frequent flierv programme
 ppt on frequent flierv programme
 ppt on frequent flierv programme
 ppt on frequent flierv programme
 ppt on frequent flierv programme
 ppt on frequent flierv programme
 ppt on frequent flierv programme
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ppt on frequent flierv programme

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    • 1. Frequent Flyer Programme Submitted by:- Shruti Saini Swena Dhar
    • 2. Introduction • Frequent flyer or loyalty programs(FFPs) allow passengers to accumulate points or miles, each time they travel with a certain airline or partner airline. • These points or miles can be exchanged for:- 1. A free ticket. 2. A free companion ticket. 3. An upgrade to a business or first class ticket. 4. Other non air travel awards.
    • 3. History •The very first modern frequent-flyer program was created in 1972 by Western Direct Marketing, for United Airlines. •In 1979 Texas International Airlines created the first frequent- flyer program that used mileage tracking to give 'rewards' to its passengers. • In 1980 Western Airlines created its Travel Bank, which ultimately became part of Delta Air Lines' program upon their merger in 1987.
    • 4. • Since then, frequent-flyer programs have grown enormously. As of January 2005, a total of 14 trillion frequent-flyer miles had been accumulated by people worldwide, which corresponds to a total value of 700 billion US dollars.
    • 5. Approaches There are three approaches to FFP accounting:- • Redemptions of the points: This is used as a contingent liability. On the basis that it is impossible to quantify accurately the timing and amount of awards. • Incremental cost technique: This recognizes the future liability in providing for the future cost of carrying those passengers who have passed the points threshold and are likely to be granted an award. • Defered revenue technique: This refers to a certain proportion of the revenue earned from the sale of the tickets which conferred FFP points the awards is granted and used.
    • 6. Example Every airline sets different names for their frequent flyer programs some of the examples are such as:  Air India = “ Flying returns”.  Lufthansa airlines = “ Miles and More”.  Japan airlines = “ Jal Mileage Bank”.  Thai airways = “ Royal Orchid Plus”.
    • 7. Thank You

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