Using Twitter for Business

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  • Using Twitter for Business

    1. 1. Social Media Marketing 2020Media Series: Week 3, Using Twitter for Business Dave Evans, Author, “Social Media Marketing: An Hour a Day”
    2. 2. Twitter Basics
    3. 3. Twitter: Growth & Demographics • >1000% / yr • ~40% retention • Median age: – Facebook: 26 – MySpace: 27 – Twitter: 31 – LinkedIn: 40 Source: PEW, Nielsen
    4. 4. Twitter Setup • Click JOIN • Create your account • Complete your profile • Follow someone
    5. 5. Twitter: Personal Profile • Name • URL for more info • Photo/Avatar • Location • Short Bio
    6. 6. Twitter Etiquette • Be interesting • Be relevant • It’s not all about me • DMs • AutoDMs No one cares what you’re doing right now.
    7. 7. Twitter: Your Social Graph • Tweets • ReTweets • Social Graph
    8. 8. Twitter: Clients • Twitter • Thwirl • Tweet Deck – Search – Filter • Mobile – Twidroid – Twitterific – TinyTwitter
    9. 9. Twitter Tools • Hashtags • Search
    10. 10. Twitter: Services • URL shortening • Finding people near you • Notifications • Smart automation
    11. 11. Twitter: The Fail Whale • If you see this: – Don’t worry – Usually takes a few seconds; simply ‘refresh’ and continue – (Practically) part of the brand http://www.clickz.com/3630092
    12. 12. Twitter: Summary • Quick Setup • Easy to Follow • Easy to Unfollow • Hashtags, Search • Clients, Tools • Etiquette • Listening http://twitter.pbworks.com/
    13. 13. Twitter and Business
    14. 14. Example: DELL • Disclosure • Real Business “Not too long ago, we added @DellSmBizOffers to the mix. We’ve surpassed $500,000 in revenue through Twitter.” - Lionel Menchaca, Chief Blogger, Dell.
    15. 15. Example: Comcast • Originated as a response to a service issue • Has become a primary service channel
    16. 16. Example: Brooklyn Museum • Feature: Campaign integration TV and Radio Magazines Integrated Social Media Campaigns Direct Online Mail Advertising
    17. 17. Example: Disclose Your Interest Do you want this? Or this? Having an interest is fine. Not telling your audience about it is not.
    18. 18. Upcoming Webinars
    19. 19. The Complete Series • Week 1: The Social Web • Week 2: Facebook for Business • Week 3: Twitter for Business • Week 4: Corporate Blogging • Week 5: The Social Web and Operations • Week 6: Social Analytics and Metrics Join these webinars each week, leading up to the full-day seminars scheduled for June in Mumbai, Dehli, and Bangalore.
    20. 20. More Information Dave Evans: @evansdave 2020 Media: http://www.2020india.com/

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