Using Twitter for Business

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  • 1. Social Media Marketing 2020Media Series: Week 3, Using Twitter for Business Dave Evans, Author, “Social Media Marketing: An Hour a Day”
  • 2. Twitter Basics
  • 3. Twitter: Growth & Demographics • >1000% / yr • ~40% retention • Median age: – Facebook: 26 – MySpace: 27 – Twitter: 31 – LinkedIn: 40 Source: PEW, Nielsen
  • 4. Twitter Setup • Click JOIN • Create your account • Complete your profile • Follow someone
  • 5. Twitter: Personal Profile • Name • URL for more info • Photo/Avatar • Location • Short Bio
  • 6. Twitter Etiquette • Be interesting • Be relevant • It’s not all about me • DMs • AutoDMs No one cares what you’re doing right now.
  • 7. Twitter: Your Social Graph • Tweets • ReTweets • Social Graph
  • 8. Twitter: Clients • Twitter • Thwirl • Tweet Deck – Search – Filter • Mobile – Twidroid – Twitterific – TinyTwitter
  • 9. Twitter Tools • Hashtags • Search
  • 10. Twitter: Services • URL shortening • Finding people near you • Notifications • Smart automation
  • 11. Twitter: The Fail Whale • If you see this: – Don’t worry – Usually takes a few seconds; simply ‘refresh’ and continue – (Practically) part of the brand http://www.clickz.com/3630092
  • 12. Twitter: Summary • Quick Setup • Easy to Follow • Easy to Unfollow • Hashtags, Search • Clients, Tools • Etiquette • Listening http://twitter.pbworks.com/
  • 13. Twitter and Business
  • 14. Example: DELL • Disclosure • Real Business “Not too long ago, we added @DellSmBizOffers to the mix. We’ve surpassed $500,000 in revenue through Twitter.” - Lionel Menchaca, Chief Blogger, Dell.
  • 15. Example: Comcast • Originated as a response to a service issue • Has become a primary service channel
  • 16. Example: Brooklyn Museum • Feature: Campaign integration TV and Radio Magazines Integrated Social Media Campaigns Direct Online Mail Advertising
  • 17. Example: Disclose Your Interest Do you want this? Or this? Having an interest is fine. Not telling your audience about it is not.
  • 18. Upcoming Webinars
  • 19. The Complete Series • Week 1: The Social Web • Week 2: Facebook for Business • Week 3: Twitter for Business • Week 4: Corporate Blogging • Week 5: The Social Web and Operations • Week 6: Social Analytics and Metrics Join these webinars each week, leading up to the full-day seminars scheduled for June in Mumbai, Dehli, and Bangalore.
  • 20. More Information Dave Evans: @evansdave 2020 Media: http://www.2020india.com/