Social Media Marketing
2020Media Series: Week 3, Using Twitter for Business
Dave Evans,
Author, “Social Media Marketing: An Hour a Day”

Twitter Basics

Twitter: Growth & Demographics
• >1000% / yr
• ~40% retention
• Median age:
– Facebook: 26
– MySpace: 27
– Twitter: 31
– LinkedIn: 40
Source: PEW, Nielsen

Twitter Setup
• Click JOIN
• Create your account
• Complete your profile
• Follow someone

Twitter: Personal Profile
• Name
• URL for more info
• Photo/Avatar
• Location
• Short Bio

Twitter Etiquette
• Be interesting
• Be relevant
• It’s not all about me
• DMs
• AutoDMs
No one cares what you’re doing right now.

Twitter: Your Social Graph
• Tweets
• ReTweets
• Social Graph

Twitter: Clients
• Twitter
• Thwirl
• Tweet Deck
– Search
– Filter
• Mobile
– Twidroid
– Twitterific
– TinyTwitter

Twitter Tools
• Hashtags
• Search

Twitter: Services
• URL shortening
• Finding people near you
• Notifications
• Smart automation

Twitter: The Fail Whale
• If you see this:
– Don’t worry
– Usually takes a few
seconds; simply ‘refresh’
and continue
– (Practically) part of the
brand
http://www.clickz.com/3630092

Twitter: Summary
• Quick Setup
• Easy to Follow
• Easy to Unfollow
• Hashtags, Search
• Clients, Tools
• Etiquette
• Listening
http://twitter.pbworks.com/

Twitter and Business

Example: DELL
• Disclosure
• Real Business
“Not too long ago, we added @DellSmBizOffers to the mix.
We’ve surpassed $500,000 in revenue through Twitter.”
- Lionel Menchaca, Chief Blogger, Dell.

Example: Comcast
• Originated as a
response to a
service issue
• Has become a
primary service
channel

Example: Brooklyn Museum
• Feature: Campaign integration
TV and
Radio Magazines
Integrated Social
Media
Campaigns
Direct
Online Mail
Advertising

Example: Disclose Your Interest
Do you want this? Or this?
Having an interest is fine. Not telling your audience about it is not.

Upcoming Webinars

The Complete Series
• Week 1: The Social Web
• Week 2: Facebook for Business
• Week 3: Twitter for Business
• Week 4: Corporate Blogging
• Week 5: The Social Web and Operations
• Week 6: Social Analytics and Metrics
Join these webinars each week, leading up to the full-day seminars
scheduled for June in Mumbai, Dehli, and Bangalore.

More Information
Dave Evans: @evansdave
2020 Media: http://www.2020india.com/