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  1. 1. MyFace - the smartest way to use Facebook Making mobile Facebook a pleasure MyFace 360 Studio
  2. 2. 2 contents MyFace is currently in an early stage of development; this brochure will try and effectively provide details as to what MyFace is and what plans we have for it in the future. Further information can be found on our website: 04 application overview what is MyFace and how do we differ from our competition? 12 website and support what back-end support do we offer our customers? 16 future plans what are our plans for expansion? 14 analysing the market how big is the potential market and who are our competition? 360 Studios
  3. 3. 4 Application Overview MyFace is a feature-rich Facebook client that simplifies your mobile Facebook experience whilst incorporating new awesome features which many Facebook clients lack. MyFace also ofers clever gestures, sounds and animations and a stunning user interface, making mobile Facebook a joy to use. Everything you would expect from a Facebook client is here, yet MyFace manages to simplify your Facebook experience by displaying everything within 5 tabs. Whilst we have channeled our focus onto the development of MyFace for iOS, MyFace is also available on Mac OS X and is the worlds first full-featured mac Facebook Client. Since its launch in early 2013, MyFace has had 27,000 downloads and retained 20,000 monthly active users. Thus, the application has an impressive retention rate of 72% - this can be extremely valuable when the application is promoted and monetized as it means the majority of users who download the application will stick with it and use it on a regular basis. 72% • AppAdvice: 'Facebook Gets a Facelift with MyFace' 5/5 Stars. •The iPhone App Reivew: 'Redefining a Classic With New Looks' 4.5/5 Stars. • AppScout, PC Mag: 'Fresh Look, No Compromises'. • AppAdvice: 'visually appealing app is far superior to the official app'. • AGBeat: MyFace for Facebook streamlines the social network. 360 Studios
  4. 4. 6 Cloud 5. 4. 3. 2. virtualized resources 3rd party integration outsourced processes management automation Application features One of the major complaints with the stock Facebook client is that the layout is far to complex, with a minimum of five buttons at any time on the feeds screen and then there over 20 additional buttons on the side menu. We believe that on mobile, the application should be simple and to the point, thus, we have completely transformed the layout, managing to condense Facebook into 5 simple tabs that are always visible, whilst keeping most of the features the stock app offers and even offering a number of features, we feel have been missed out on. 1. The feeds tab effectively condenses the standard Facebook feeds by offering a 'strip photo view', allowing the user to see enough of the photo to see what it is whilst still having up to three or four different other posts on the same screen. This saves time over the traditional feeds, where often only one post fits in a single screen. We have also incorporated clever time-saving gestures, such as swiping left or right to view details and comments, or tapping the post to reveal the menu bar offering further options such as the ability to like, comment and share a post 360 Studios
  5. 5. 8 Application features 1. 2. 3. Feeds Tab Message Tab Profile Tab 3. Notification Tab 4. Search Tab Multiple Accounts 360 Studios 2. The message tab incorporates both chat and messages in one section. Facebook recently channeled the content from chat and messages section together so we thought it would make sense to have them sit next to each other in the same tab; both saving the users time and improving accessibility. Users can also stay 'online' whilst browsing other sections of the application and a badge will appear if they receive new messages whilst browsing. 3. The profile tab provides users with a simple, yet stunning way to view their profile. It offers the users the ability to search and view the fan pages they have 'liked', the pages they are admins of and also search through their friends list - such features in the stock Facebook application would be all be cluttered down the long side menu, making it more difficult and confusing to use. The profile information section also overlaps the user timeline which is laid out in the same way as the feeds. 4. The notifications tab combines notifications, events and upcoming birthdays in three 'sub-tabs'. When users receive a notification they will be alerted by a push notification on their device and a badge notification within the application. Users can also RSVP to upcoming events and view upcoming birthdays in date-format for the year (a feature which the stock Facebook app doesn't provide). 5. The search tab is laid out in the same way as the notifications tab, offering users a fast and effective way to search through Facebook to find new people, groups and pages. MyFace is the only full-featured Facebook Client on iOS in the world to offer multiple-account sign in, allowing users to manage multiple accounts at once within the app. MyFace also offers an innovative new way to post status updates; unlike the stock Facebook application, users can chose to post an update to multiple Facebook accounts and fan pages at once! Users can then upload photos and use insta-style filters directly within the app to create beautiful media-rich updates. Users can also add their location by selecting a pin-point location on the map and can also tag multiple friends.
  6. 6. 10 Mac Application Whilst we have primarily focused on developing MyFace for iOS we have also launched MyFace on Mac OS X; MyFace is the worlds first full-featured Facebook client for OS X. For the first time Facebook will be available directly from your desktop! MyFace will even alert users if they have a message, notification or friend request using badge notifications. In order to create MyFace for OS X, we worked with Thinqtek Studios, using their Facebook plugins to effectively create a 'wrapper application'. We also integrated our server meaning we can push updates instantly rather than having to wait for apple to accept it, so that we can keep up to date with Facebook's quick changes. 360 Studios
  7. 7. 12 Mac Application We have invested a lot of time and money into our website and promotional video as we intend to make the experience for users and press as smooth as possible by providing heaps of information and unrivalled support. We've effectively managed to do this by providing the following. 1) Forum: We have created our own dedicated forum where users can instantly sign in using Facebook connect and can post any issues or feedback they may have. 2) Video: We have produce our own stunning animated promotional video which automatically begins to play when the website is opened. 3) Blog: We have launched a blog section where we post regular updates regarding MyFace, keeping users up to date with the development of the application. 4) Fan Page: We also offer users access to our Facebook and Twitter pages where they can receive updates and ask any questions they mat have. 5) Press Room: Finally, we have designed a press room where all promotional photos, videos and links are made easily available for the press to instantly access. 360 Studios
  8. 8. 14 analysing the market 360 Studios 0 100 200 300 400 500 600 700 800 Facebook is the worlds largest social network and as of quarter 1, 2013 has over 1.1 billion active users. Whilst their overall growth seems to be slowing and even decreasing in areas such as America, this is not the case on mobile devices. Facebook announced an increase of 250 million active mobile users between Q1 2012 and Q1 2013 leaving their current total at over 750 million users. Mobile ad sales accounted for 30% of Facebook's total ad revenue in the first quarter of 2013, up sharply from the previous two quarters and from essentially zero just a year ago. Thus, mobile has been said to be 'the future of Facebook' and such a transition from desktop to mobile is already well underway: Mobile AU Growth: Q1 2010: 100 million Q1 2011: 250 million Q1 2012: 500 million Q1 2013: 750 million There are almost 1 million apps available on the app store, yet there are only has three full-featured Facebook clients available for download: Facebook (Official), MyPad and Facely. Twitter, however, has over 30 competitive Twitter clients such as TweetBot, Twitteriffic, Echofon, TweetDeck, Tweetie, etc. Thus, Facebook has nearly twice the user base of Twitter, yet there is over 90% less competition in third party clients. Therefore, there is a huge gap in the market for third-party Facebook clients, and as Facebook's transition to mobile has only just begun now is the perfect time to 'get in early' and 'ride the boom'. For example, even if the official Facebook application was to satisfy an optimistic 90% of users, that would still leave 75 million users looking for an alternative Facebook client - and this is where offering the highest rated alternative Facebook client be very valuable and effective.
  9. 9. 16 future plans 360 Studios 25% 15% 3 5% 25 Blackberry Development (25%) Similar toWindows and Android, the Blackberry development will also require a recode, however we can use the same UI for this application too. iOS FineTuning (15%) Fine tuning the app will involve identifying and removing any last bugs that may be found, adding any features the application is lacking and making the app iPad Ready. Android Development (25%) Android development will be one of the longer stages as most of the coding will have to be redone, however all of the existing UI from the iOS application can be used. Windows & Mac Development (35%) We plan on redoing the mac application by porting the code from the iPad version which should be quick and simple.Windows development will have similar time constraints as Android development. MyFace is currently available on iPhone, iPod Touch (iOS) and Mac (OS X), however we have a four stage plan to expand MyFace onto all the major operating systems. Our current version of MyFace is extremely feature-rich robust, therefore we intend on doing some final fine tuning of the iOS app (including making it universal) before we use it as the code and user-interface as the 'base model' and simply port the application to the other operation systems one by one. Stage 1 Stage 2 Stage 3 Stage 4 iOS Fine Tuning (& iPad) Android Development Windows & Mac Development Blackberry Development
  10. 10. 17 CEO & Founder Ben Steffens - CEO and Founder of 360 Studios was featured on the cover of Apple Magazine, as well as receiving a nine page exclusive interview. Below are some paragraphs from the magazines which will help provide more information about him; 360 Studios 'Many People are of the mindset that technology is a young person's game. Technology and its products and services arereally something for all ages, but the older people are, the less likely they are to dip their toe into the water. Younger people are a different story. They've grown up with the technology and don't have reservations about using it. Some younger people even take it a step further. They user the technology to become young entrepreneurs. Startup companies don't come with all the baggage they used to. Many young entrepreneurs start with designing apps. Since many times they don't sell for more than a dollar or two, success can be fleeting.' 'Steve Jons was one of those young people following his dream, although because of the time when he got his start, he wasn't creating apps. They weren't even invented yet. He was creating computers with the help of another young technological mind, Steve 'Woz' Wozniak. That little company they started in their garage is now legendary across the world for being one of the most successful ever. It should encourage young people to think if Jobs and Woz can do it,so can they. Ben Steffens is one of those young people. He started BasyBoyApps and FreeAppEachDay when he was just 15 years old. He now has the number two app in the app store in the Social Networking category. MyFace is a Facebook client for iPhone and Mac and fills in some of the gaps that the official Facebook app doesn't. I want to find out how Ben got to this point inhis life with so much success early on.'
  11. 11. call now +447808164124 MyFace 360 Studio 360 Studios We are currently looking for a partnership, investment or acquisition. visit our website and check more information