MyFace - the smartest way to use Facebook
Making mobile Facebook a pleasure
MyFace is currently in an early stage of development; this brochure will try and effectively provide details as
to what MyFace is and what plans we have for it in the future. Further information can be found on our
what is MyFace and how do we differ from our competition?
website and support
what back-end support do we offer our customers?
16 future plans
what are our plans for expansion?
analysing the market
how big is the potential market and who are our competition?
MyFace is a feature-rich Facebook client that simpliﬁes your mobile Facebook experience whilst incorporating
new awesome features which many Facebook clients lack. MyFace also ofers clever gestures, sounds and
animations and a stunning user interface, making mobile Facebook a joy to use. Everything you would expect
from a Facebook client is here, yet MyFace manages to simplify your Facebook experience by displaying
everything within 5 tabs. Whilst we have channeled our focus onto the development of MyFace for iOS,
MyFace is also available on Mac OS X and is the worlds ﬁrst full-featured mac Facebook Client.
Since its launch in early 2013, MyFace has had 27,000 downloads and retained 20,000 monthly
active users. Thus, the application has an impressive retention rate of 72% - this can be extremely
valuable when the application is promoted and monetized as it means the majority of users who
download the application will stick with it and use it on a regular basis.
• AppAdvice: 'Facebook Gets a Facelift with MyFace' 5/5 Stars.
•The iPhone App Reivew: 'Redeﬁning a Classic With New Looks' 4.5/5 Stars.
• AppScout, PC Mag: 'Fresh Look, No Compromises'.
• AppAdvice: 'visually appealing app is far superior to the ofﬁcial app'.
• AGBeat: MyFace for Facebook streamlines the social network.
One of the major complaints with the stock Facebook client is that the layout is far to complex, with a
minimum of ﬁve buttons at any time on the feeds screen and then there over 20 additional buttons on
the side menu. We believe that on mobile, the application should be simple and to the point, thus, we have
completely transformed the layout, managing to condense Facebook into 5 simple tabs that are always
visible, whilst keeping most of the features the stock app offers and even offering a number of features,
we feel have been missed out on.
1. The feeds tab effectively condenses the standard Facebook feeds by offering a 'strip photo view', allowing
the user to see enough of the photo to see what it is whilst still having up to three or four different other
posts on the same screen. This saves time over the traditional feeds, where often only one post ﬁts in a
single screen. We have also incorporated clever time-saving gestures, such as swiping left or right to view
details and comments, or tapping the post to reveal the menu bar offering further options such as the ability
to like, comment and share a post
360 Studios www.360-Studios.com
2. The message tab incorporates both chat and messages in one section. Facebook recently channeled the
content from chat and messages section together so we thought it would make sense to have them sit next
to each other in the same tab; both saving the users time and improving accessibility. Users can also stay
'online' whilst browsing other sections of the application and a badge will appear if they receive new
messages whilst browsing.
3. The proﬁle tab provides users with a simple, yet stunning way to view their proﬁle. It offers the users the
ability to search and view the fan pages they have 'liked', the pages they are admins of and also search through
their friends list - such features in the stock Facebook application would be all be cluttered down the long side
menu, making it more difﬁcult and confusing to use. The proﬁle information section also overlaps the user
timeline which is laid out in the same way as the feeds.
4. The notiﬁcations tab combines notiﬁcations, events and upcoming birthdays in three 'sub-tabs'. When users
receive a notiﬁcation they will be alerted by a push notiﬁcation on their
device and a badge notiﬁcation within the application. Users can also
RSVP to upcoming events and view upcoming birthdays in date-format
for the year (a feature which the stock Facebook app doesn't provide).
5. The search tab is laid out in the same way as the notiﬁcations tab,
offering users a fast and effective way to search through Facebook
to ﬁnd new people, groups and pages.
MyFace is the only full-featured Facebook Client on iOS in the world to
offer multiple-account sign in, allowing users to manage multiple
accounts at once within the app.
MyFace also offers an innovative new way to post status updates; unlike the stock Facebook application, users
can chose to post an update to multiple Facebook accounts and fan pages at once! Users can then upload photos
and use insta-style ﬁlters directly within the app to create beautiful media-rich updates. Users can also add their
location by selecting a pin-point location on the map and can also tag multiple friends.
Whilst we have primarily focused on developing MyFace for iOS we have also launched MyFace on Mac OS X;
MyFace is the worlds ﬁrst full-featured Facebook client for OS X. For the ﬁrst time Facebook will be available
directly from your desktop! MyFace will even alert users if they have a message, notiﬁcation or friend request
using badge notiﬁcations. In order to create MyFace for OS X, we worked with Thinqtek Studios, using their
Facebook plugins to effectively create a 'wrapper application'. We also integrated our server meaning we can
push updates instantly rather than having to wait for apple to accept it, so that we can keep up to date with
Facebook's quick changes.
We have invested a lot of time and money into our website and promotional video as we intend to
make the experience for users and press as smooth as possible by providing heaps of information
and unrivalled support. We've effectively managed to do this by providing the following.
1) Forum: We have created our own dedicated forum where users can instantly sign in using
Facebook connect and can post any issues or feedback they may have.
2) Video: We have produce our own stunning animated promotional video which automatically
begins to play when the website is opened.
3) Blog: We have launched a blog section where we post regular updates regarding MyFace,
keeping users up to date with the development of the application.
4) Fan Page: We also offer users access to our Facebook and Twitter pages where they can
receive updates and ask any questions they mat have.
5) Press Room: Finally, we have designed a press room where all promotional photos, videos
and links are made easily available for the press to instantly access.
analysing the market
Facebook is the worlds largest social network and as of quarter 1, 2013 has over 1.1 billion active
users. Whilst their overall growth seems to be slowing and even decreasing in areas such as
America, this is not the case on mobile devices. Facebook announced an increase of 250 million
active mobile users between Q1 2012 and Q1 2013 leaving their current total at over 750 million
users. Mobile ad sales accounted for 30% of Facebook's total ad revenue in the ﬁrst quarter of
2013, up sharply from the previous two quarters and from essentially zero just a year ago.
Thus, mobile has been said to be 'the future of
Facebook' and such a transition from desktop
to mobile is already well underway:
Mobile AU Growth:
Q1 2010: 100 million
Q1 2011: 250 million
Q1 2012: 500 million
Q1 2013: 750 million
There are almost 1 million apps available on the
app store, yet there are only has three
full-featured Facebook clients available for download: Facebook (Ofﬁcial), MyPad and Facely.
Twitter, however, has over 30 competitive Twitter clients such as TweetBot, Twitterifﬁc,
Echofon, TweetDeck, Tweetie, etc. Thus, Facebook has nearly twice the user base of Twitter,
yet there is over 90% less competition in third party clients. Therefore, there is a huge gap in
the market for third-party Facebook clients, and as Facebook's transition to mobile has only
just begun now is the perfect time to 'get in early' and 'ride the boom'. For example, even if the
ofﬁcial Facebook application was to satisfy an optimistic 90% of users, that would still leave
75 million users looking for an alternative Facebook client - and this is where offering the
highest rated alternative Facebook client be very valuable and effective.
Blackberry Development (25%)
Similar toWindows and Android, the Blackberry
development will also require a recode, however we
can use the same UI for this application too.
iOS FineTuning (15%)
Fine tuning the app will involve identifying and
removing any last bugs that may be found,
adding any features the application is lacking and
making the app iPad Ready.
Android Development (25%)
Android development will be one of the longer
stages as most of the coding will have to be
redone, however all of the existing UI from the
iOS application can be used.
Windows & Mac Development (35%)
We plan on redoing the mac application by porting
the code from the iPad version which should be quick
and simple.Windows development will have similar
time constraints as Android development.
MyFace is currently available on iPhone, iPod Touch (iOS) and Mac (OS X), however we have a four
stage plan to expand MyFace onto all the major operating systems. Our current version of MyFace
is extremely feature-rich robust, therefore we intend on doing some ﬁnal ﬁne tuning of the iOS app
(including making it universal) before we use it as the code and user-interface as the 'base model'
and simply port the application to the other operation systems one by one.
Stage 1 Stage 2 Stage 3 Stage 4
iOS Fine Tuning (& iPad) Android Development Windows & Mac Development Blackberry Development
CEO & Founder
Ben Steffens - CEO and Founder of 360 Studios was featured on the cover of Apple Magazine,
as well as receiving a nine page exclusive interview. Below are some paragraphs from the
magazines which will help provide more information about him;
'Many People are of the mindset
that technology is a young
person's game. Technology and
its products and services
arereally something for all ages,
but the older people are, the less
likely they are to dip their toe into
the water. Younger people are a
different story. They've grown up
with the technology and don't
have reservations about using it.
Some younger people even take it a step
further. They user the technology to become
young entrepreneurs. Startup companies don't
come with all the baggage they used to. Many
young entrepreneurs start with designing apps.
Since many times they don't sell for more than
a dollar or two, success can be fleeting.'
'Steve Jons was one of those young people
following his dream, although because of the
time when he got his start, he wasn't creating
apps. They weren't even invented yet. He was
creating computers with the help of another
young technological mind, Steve 'Woz'
Wozniak. That little company they started in
their garage is now legendary across the world
for being one of the most successful ever. It
should encourage young people to think if
Jobs and Woz can do it,so can they.
Ben Steffens is one of those young people. He
started BasyBoyApps and FreeAppEachDay
when he was just 15 years old. He now has the
number two app in the app store in the Social
Networking category. MyFace is a Facebook
client for iPhone and Mac and fills in some of
the gaps that the official Facebook app
doesn't. I want to find out how Ben got to this
point inhis life with so much success early on.'
call now +447808164124
We are currently looking for a partnership, investment or acquisition.
visit our website and check more information www.360-Studios.com