E travel 2013
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E travel 2013

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E travel 2013 E travel 2013 Presentation Transcript

  • Inteligencia Digital Estrategia Multicanal MOBILITY & eTRAVEL El turista y su móvil
  • El “peso” del canal móvil
  • Couch Commerce Fuente: Interactive Media Retail Group
  • m-commerce vs. e-commerce Fuente: Monate (informe Cyber Monday 2012) 20% PEDIDO MEDIO
  • m-commerce vs. e-commerce Fuente: Microsoft Tag
  • El medio
  • El turista y su móvil
  • Gestión analítica del canal móvil
  • Action Connection Collection
  • Inbound Marketing / Publicidad nativa / Conversión
  • MUCHAS GRACIAS Alejandro González | Manuel Blanco
  • Inteligencia Digital Estrategia Multicanal El papel de la marca en el sector turístico en la era digitalFÉLIX MUÑOZ