The Tata Steel Ideation - Divij Sharma Abhitosh Daw
What exactly is the social media sphere ? Social media is a social instrument on communication with the help of web based and mobile technologies. Various tools like the ones mentioned below, create the whole social media space : Collaborative projects Blogs and micro blogs, Content communities Social networking sites, virtual game and social worlds. Social networking sites like Facebook can be used to communicate among group of members. This is the tool we are using in our system Tata Steel Cloud Kiosks
Introduction to the system In our networking system we are considering the problems faced in organizations like Tata steel which have a narrow span of control and taller organization structure.• In such organizations, people down the hierarchy are not focused upon. Hence they lack motivation which explains the high attrition rates and the talent management problem in the manufacturing industry, steel industry specifically.• In such a scenario, neither the problems nor the ideas of low rung employees who actually work on the field & are well equipped to solve many day-to-day problems are heard by the decision makers.• This system aims to develop a platform for solving this problem and making their voice heard, give an opportunity to establish visibility in their peers & managers
Our proposed solution, The New Cloud Kiosk – TATA STEEL’s ownemployee network !This will be the platform where a worker can get his queries resolved or workreviewed and appreciated by the directors and senior managers by a simple ‘ping’ ! One of the major challenges faced by Indian steel industry is attracting and retaining the best man power starting right from the lower levels of the organization hierarchy. Hence we need to look at solutions that will focus on employee satisfaction, better coordination and interaction between the higher and lower levels in the organisation. They need talent strategies and programmes that go beyond the ordinary to achieve solutions that are fact-based and enable greater business performance and drive good governance practices. In view of HR’s scope of responsibility and areas of authority it can play an important role in embedding principles in work structures, processes & practices and thus institutionalize good governance. With greater emphasis on talent management, the company can ensure talent reshaping of the employees out of self motivation.
Using Social media as a tool the top managers will be able toknow the contribution of employees who were unheard of till nowThe central idea of the system is creating closed groups of employees inthe organization. Inside these groups everyone is able to share their ideas,their day to day problems, the challenges they faced and how they tackledthem. The respective managers will have access to all this information &he can look at the information is an unbiased & unprejudiced manner
It solves the problem of increasing the visibility of employees in the chain of command Posting those problems inside the group helps the top management to get the solution instantaneously This in turn motivates the person concerned and empowers him in contributing to the organization thereby increasing their productivity & top line profits eventually But low technical know how of the lower level workers & field people might be a big hindrance in this. A solution for that can be installing simple kiosk system as described next
The New Cloud Kiosk In developing the innovative employee kiosk, the management can implement it using Cloud Computing and Virtualization technique – the latest buzzword that is slowly but steadily encompassing domains outside IT and into core sectors. Cloud Computing : Services provided on demand over the internet. For implementing the new employee kiosk, we recommend use of Virtualization technology ( VMWare / Citrix etc.) Few advantages of using Virtualization : By outsourcing this project to some service provider the company itself will be freed from the hassles of maintaining or supporting it, neither it has to maintain its own database. It saves them of the Capex and Opex and they will have the interface where employees can login with their individual employee ids. Cloud computing will offer businesses the ability to connect to computing resources and access the company’s full employee base at one go, with a previously unknown level of ease. At the basic level, cloud services include software and applications on demand so that the end users, from the blue-collared worker to the tech-savvy director, can stay connected among themselves with ease.
VMware Cloud Operations Services provide insight, prioritized recommendations, and expert guidance to transform operational processes and organizational structures, to realize the greatest value . The portfolio of advisory and transformation services will help develop key capabilities within the organization. Disadvantages of not moving to cloud Advantages of moving to cloud and and using traditional client-server using virtualization: models : Resource pooling Expensive to acquire and maintain Highly flexible and scalable hardware Easy to deploy and use Not very scalable Highly redundant Difficult to replicate Optimum usage of resources Redundancy is difficult to implement Saves cost to a great extent Vulnerable to hardware outages In many cases, processor is under- utilized
From virtualization to cloud computingHow can we use cloud computing here ? You “rent” it as needed from a cloud There are public clouds e.g. Amazon EC2, and now many others (Microsoft, IBM, Sun, and others . You can create a private one . With more control over security, etc How Cloud Computing Works : Various providers let you create virtual servers You create virtual servers ("virtualization") Choose the OS that will run on the kiosk. It will run on a large server farm located somewhere and maintained by the vendor. You can instantiate more on a few minutes notice You can shut down instances in a minute or so and pay for what you use
Usefulness to the organization Even the bottom most person in the organization structure is able to get appreciation and better visibility for the contribution made by him/her. Since there is better appreciation from the management. Labor turnover decreases, productivity of the organization increases and absenteeism is reduced. Whenever some technical problems arises in the organization for an employee, few solutions might be obtained instantaneously. This saves the time spend in searching for the required person. Thus idle item or non productive hours is reduced. The top management is able to find the troubleshooter without spending money or calling in a specialized person for solving that issue. In this way its cost effective for the organization. Even in a centralized decision making structure, decentralization of decision making can be brought in. This helps bring in new ideas inside the organization. But the final decision to make will still lie with the top management.
GOALS 1st GOAL - Stick to the core business Since this is at the end of the day not Tata Steel’s core business, they should not take the hassles of doing system administration for the kiosks. They are a steel manufacturing company, not an IT company. Hence cloud computing enabled virtualization is the best solution to this. 2nd GOAL : Bringing the employees closer to each other Across locations, across departments and across the hierarchy thus creating greater motivation, instant solution to the issues faced by the employees by experts sitting at some other location, greater transparency in the employee-manager relations etc. 3rd GOAL : all of this at minimal cost
Key challenges As the employee’s idea is public the employees might be discouraged about posting about sensitive topics. It requires participation from employees, hence some reward mechanism must be established for it to work. For e.g.., best entries, ‘Innovative ideas of the month’ etc., Hesitation on sharing confidential policies etc., over the online platform Moderately high costs of implementing a full fledged kiosk system
The financial side of the system As we are using social media networking, there is no cost involved with this model. However significant amount of money will be needed to drive the initiative of the knowledge kiosks for the employees. Major cost factors are kiosk machines (~$2000 per kiosk) and short training & orientation program that will proceed the implementation. A simple solution will be to get a few kiosks & try this model of problem solving & recognition model at few locations first & then go ahead to implement it on a cloud based world wide Tata Steel network.