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Broadcasters who want to work successfully in the new diverse environment – and to find new audiences – need to know where they stand and how they are performing. CADA™ – Content Analysis Database Application – is DiversiPro’s evolutionary, diagnostic and planning tool. DiversiPro’s proprietary software, CADA™, provides fast, accurate benchmarking in a form that is easy to understand.
CADA is Flexible and Adaptable
• Using CADA analysis, companies identify strengths, gaps and opportunities in their radio or television broadcasts.
• Producers and managers can play back selections indicated by the data for review or for training purposes. CADA™ can be used effectively for individual programs, program series or the output of an entire network.
• CADA™ analysis is solution-oriented and not intended as an academic exercise or a regulatory intrusion.
Benchmarking and Measurement
The most important benchmark for media companies is what the audience sees and hears. With the capability of monitoring and analyzing program content, CADA™ is a mirror through which program managers can review their own practices in order to better meet audience expectations.
When DiversiPro developed CADA™ 10 years ago, it was a revolutionary research system providing a sensible way to sample diversity in news and information programs. Searching for a rapid, accurate, easy-to- use system, we found we could also bridge the gap between quantitative and qualitative analysis. Over the years, CADA™ has continued to break new ground, and has evolved into a customizable tool to meet the varying needs of our clients. We are pleased with the results, and so are the people and the programs we have worked with.
DiversiPro has been able to put information into the hands of program makers and executives to help them understand the evolving demographic realities of their audiences and the effect on their on-air programs. CADA™ can be used to point out what’s working and spotlight best practices in their own and other programs.
With CADA™ analysis as a starting point, we have seen a steady increase in diversity in both regional and network programs that we have worked with, based largely on ideas (some of them simple, obvious and wonderfully effective) that program staff have generated themselves.