CADA ™ Content Analysis Database
CADA Content Analysis Software “ What the audience hears and sees”
Are  We  There  Yet ? <ul><li>Ethnicity, Gender </li></ul><ul><li>Culture/Religion </li></ul><ul><li>Ability/Disability </...
2 What  Viewers   See & Hear <ul><li>Ethnicity </li></ul><ul><li>Gender </li></ul><ul><li>Culture/Religion </li></ul><ul><...
CADA™ compiles data input on <ul><ul><li>Numbers of appearances by: </li></ul></ul><ul><ul><ul><ul><li>ethnicity,  </li></...
CADA™  ( Content Analysis Database Application)   <ul><ul><li>Digitized playback of the radio or television program.  </li...
Drop down ‘pick lists’ speed coding Pick lists quickly customized for specific projects
Story Type Examples <ul><li>Issue : Social </li></ul><ul><li>Issue: Legal </li></ul><ul><li>Labour </li></ul><ul><li>Other...
Each pick list can be changed or edited preferably when the project is set up
CADA™ Analysis is Automatic Graphs are available  immediately and at any time
Data is automatically compared to census data, demographic profiles or previous content analysis
Content and Demographic Analysis Graphics easily used in Reports
CADA Benefits <ul><ul><li>Flexible and  Adaptable  </li></ul></ul><ul><ul><li>Immediate  Graphic  Results </li></ul></ul><...
Cada ™ Content Analysis Database For more information [email_address]
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CADA Promo

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Broadcasters who want to work successfully in the new diverse environment – and to find new audiences – need to know where they stand and how they are performing. CADA™ – Content Analysis Database Application – is DiversiPro’s evolutionary, diagnostic and planning tool. DiversiPro’s proprietary software, CADA™, provides fast, accurate benchmarking in a form that is easy to understand.

CADA is Flexible and Adaptable
• Using CADA analysis, companies identify strengths, gaps and opportunities in their radio or television broadcasts.
• Producers and managers can play back selections indicated by the data for review or for training purposes. CADA™ can be used effectively for individual programs, program series or the output of an entire network.
• CADA™ analysis is solution-oriented and not intended as an academic exercise or a regulatory intrusion.

Benchmarking and Measurement

The most important benchmark for media companies is what the audience sees and hears. With the capability of monitoring and analyzing program content, CADA™ is a mirror through which program managers can review their own practices in order to better meet audience expectations.
When DiversiPro developed CADA™ 10 years ago, it was a revolutionary research system providing a sensible way to sample diversity in news and information programs. Searching for a rapid, accurate, easy-to- use system, we found we could also bridge the gap between quantitative and qualitative analysis. Over the years, CADA™ has continued to break new ground, and has evolved into a customizable tool to meet the varying needs of our clients. We are pleased with the results, and so are the people and the programs we have worked with.

DiversiPro has been able to put information into the hands of program makers and executives to help them understand the evolving demographic realities of their audiences and the effect on their on-air programs. CADA™ can be used to point out what’s working and spotlight best practices in their own and other programs.

With CADA™ analysis as a starting point, we have seen a steady increase in diversity in both regional and network programs that we have worked with, based largely on ideas (some of them simple, obvious and wonderfully effective) that program staff have generated themselves.

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CADA Promo

  1. 1. CADA ™ Content Analysis Database
  2. 2. CADA Content Analysis Software “ What the audience hears and sees”
  3. 3. Are We There Yet ? <ul><li>Ethnicity, Gender </li></ul><ul><li>Culture/Religion </li></ul><ul><li>Ability/Disability </li></ul><ul><li>Sexual Orientation </li></ul><ul><li>Age </li></ul><ul><li>Compare content with demographics ? </li></ul><ul><li>Review both the quality and quantity of coverage ? </li></ul><ul><li>Know what programs to develop or change ? </li></ul><ul><li>Discuss the issues with staff ? </li></ul>How do you How do you track
  4. 4. 2 What Viewers See & Hear <ul><li>Ethnicity </li></ul><ul><li>Gender </li></ul><ul><li>Culture/Religion </li></ul><ul><li>Ability/Disability </li></ul><ul><li>Sexual Preference </li></ul><ul><li>Age </li></ul><ul><li>Appearances </li></ul><ul><li>Roles </li></ul><ul><li>Story Types </li></ul><ul><li>Demographics </li></ul>CADA TM Content Analysis :
  5. 5. CADA™ compiles data input on <ul><ul><li>Numbers of appearances by: </li></ul></ul><ul><ul><ul><ul><li>ethnicity, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>culture, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>age </li></ul></ul></ul></ul><ul><ul><ul><ul><li>gender, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>sexual preference </li></ul></ul></ul></ul><ul><ul><ul><ul><li>ability or disability. </li></ul></ul></ul></ul><ul><li>Each appearance by </li></ul><ul><li>Role in the story </li></ul><ul><li>Type of story </li></ul><ul><li>Location of story </li></ul>
  6. 6. CADA™ ( Content Analysis Database Application) <ul><ul><li>Digitized playback of the radio or television program. </li></ul></ul><ul><ul><li>Playback controls on screen. </li></ul></ul><ul><ul><li>Data collection on-screen </li></ul></ul><ul><ul><li>Drop-down menus and custom “pick lists.” </li></ul></ul>
  7. 7. Drop down ‘pick lists’ speed coding Pick lists quickly customized for specific projects
  8. 8. Story Type Examples <ul><li>Issue : Social </li></ul><ul><li>Issue: Legal </li></ul><ul><li>Labour </li></ul><ul><li>Other </li></ul><ul><li>Politics </li></ul><ul><li>Promo </li></ul><ul><li>Science/Technology </li></ul><ul><li>Sports </li></ul><ul><li>Traffic </li></ul><ul><li>War </li></ul><ul><li>weather </li></ul>Accident Business Consumer Crime Economy Education Entertainment Feature Fire Health Inspiration/Positive
  9. 9. Each pick list can be changed or edited preferably when the project is set up
  10. 10. CADA™ Analysis is Automatic Graphs are available immediately and at any time
  11. 11.
  12. 12.
  13. 13. Data is automatically compared to census data, demographic profiles or previous content analysis
  14. 14. Content and Demographic Analysis Graphics easily used in Reports
  15. 15. CADA Benefits <ul><ul><li>Flexible and Adaptable </li></ul></ul><ul><ul><li>Immediate Graphic Results </li></ul></ul><ul><ul><li>Identify strengths, gaps and opportunities </li></ul></ul><ul><ul><li>Video examples easily replayed for discussion </li></ul></ul><ul><ul><li>Individuals, groups, subjects can be timed. </li></ul></ul>
  16. 16. Cada ™ Content Analysis Database For more information [email_address]

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