e-Commerce for fashion brand

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User centered design + eCommerce platform implementation + ERP integration.

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e-Commerce for fashion brand

  1. 1. Case Study eCommerce Implementation for SOLAR Company
  2. 2. SOLAR •  80 chain boutiques, –  13 franchise (among others, in Lubeck, Gent and Lviv) –  7 outlets •  120 members of external chain and 25 partners in the neighbouring countries
  3. 3. Goals •  Making direct online purchase possible Current collection and outlet •  A tool for offline clients Creating shopping lists and the possibilty to learn about new collection before visiting the boutique. •  SOLAR boutiques are famous for regular deliveries of new products. E-store is supposed to make it possible to follow the new items in the collections, but also to find and buy products, which are already not available in the boutiques.
  4. 4. Online and Offline in the Fashion Industry The main source of information: online offline Purchase online 2,4% offline 1,7% The Internet influences 6,5% of the total sales. n=881 kupujących Base: n=37 searching online n=844 searching offline. Source: Multibrand ROPO Survey, IMAS i Divante. 2,4% Crucial is the information found offline and purchase offline. 93,5%
  5. 5. Realization Gathering business demands Designing interactions according to the UserCenetered Design Technical analysis and integration Graphic design Implementation Tests and launching Survey and optimization
  6. 6. Methodology of work User-Centered Design
  7. 7. Interactive Prototypes •  Interactive prototypes present how the application is going to work. •  Verifying the designer’s vision against the expectations of the client and target users. •  Conceptual work on the prototypes makes the verification of the ideas cheap and fast. •  In the subsequent phases of the project, the number of modifications diminishes. •  There were 9 different versions of interactive prototypes prepared. •  The work on prototypes lasted 3 weeks.
  8. 8. Integration Microsoft Dynamics NAV
  9. 9. Microsoft Dynamics NAV •  Microsoft Dynamics NAV – integrated business solution for medium-size businesses. •  Used by over 1450000 users from 80000 firms. •  Includes modules supporting the management of: finances, budgeting, production, distribution, relations with clients, service, e-business, advanced analysis (Business Intelligence) and control.
  10. 10. Integration •  Preparing the project of integration Prepared in cooperation with the client’s IT department, it includes the detailed description of synchronization mechanisms, security systems and data formats. •  Two-way data exchange The number of products in stock, product features, orders. •  Early start-up and tests Testing the integration mechanism at an early stage of the implementation allowed us to map all the flaws and make sure they will not influnce the application’s functioning.
  11. 11. Graphics Graphic Designing
  12. 12. Graphic Designing •  Based on the visual identification and according to the arrangement of the elements within the interactive prototypes: •  A single graphic line was prepared; •  Storyboards for the initial animations were prepared. •  Animations are synchronized with the changing colections (color palette, products). •  After the look&feel acceptance, graphic designs for the subsequent subpages were prepared. •  Graphic designing took 2 weeks.
  13. 13. Graphic Designing •  Graphic design does not compete with the photos of the products and the collection’s graphics. It serves as a frame for them. •  The creation of the graphic design was supervised by the SOLAR experts so as to guarantee consistency.
  14. 14. Implementation PrestaShop
  15. 15. PrestaShop •  PrestaShop is the most popular European open-source e-store platform. We offer our clients the PrestaShop software, extended with Divante’s original plug-ins. •  Over 100 000 e-stores use PrestaShop. •  The most interesting features of PrestaShop –  SEO-friendly store architecture –  Integration with Polish payment systems and price comparison services –  The possibility of selling virtual products (files) –  Coupon system (discounts, free extras, free delivery) –  Client groups (defining the level of prices, discounts). –  The possibility of the multiplication of a store. –  PrestaShop’s control panel The possibility of creating multi-language stores. Specification of PrestaShop and Divante’s plug-ins.
  16. 16. Modifications and Extensions •  For the needs of the project, we modified PrestaShop, adjusting the software to the specific demands. Current collection and outlet. •  A tool for offline clients Creating shopping lists and the possibilty to learn about new collection before visiting the boutique. •  SOLAR boutiques are famous for regular deliveries of new products. E-store is supposed to make it possible to follow the new items in the collections, but also to find and buy products, which are already not available in the boutiques.
  17. 17. Implementation Start-up and tests
  18. 18. Providing Quality •  Designing according to the User-Centered Design •  Internal quality control at each stage of the project – checklists and tests •  Systemic management of demands, changes and service notifications •  All the service notifications and project arrangements are made within the same reporting system. •  The client has online access to all the notifications. •  We use the Redmine software.
  19. 19. Effects The First Results of Cooperation
  20. 20. The Effects of Cooperation after Launching the Online Store •  Right after launching the store, many orders were placed. •  Conversion rate: 2,21%. •  High average order value. •  68% purchases made during the first visit. •  After a month, as many as 15,9% purchases are fuelled by SEO.
  21. 21. Contact http://divanteltd.com

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