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Is E-commerce in Poland booming?

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In Divante we think that Polish e-commerce market has grown up enough to be acknowledged outside of our country. As an industry we`ve got a lot of potential and just began our expansion outside our …

In Divante we think that Polish e-commerce market has grown up enough to be acknowledged outside of our country. As an industry we`ve got a lot of potential and just began our expansion outside our market.

Check out some of the hottest Polish startups, leaders by category. Find out more about growth rates and get familiar with e-commerce tools from Poland.

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  • 1. Is Polish E-Commerce Booming?
  • 2. Where is Poland?
  • 3. Poland – Facts and Figures • 312 679 km² of total Area (Similar to New Mexico) • Our GDP is USD 513,9 bln • We are the biggest country in Central – Eastern Europe. • 2004 – Year we joined the European Union • Our 7 neighbours are: Germany, Czech Republic, Ukraine, Slovakia, Belarus, Lithuania and Kaliningrad Oblast. 3
  • 4. We`ve got nice GDP Growth Constant Growth of GDP (66% EU Median) Source: http://tomnierajcuje.blogspot.com/2014/01/polski-pkb-na-przestrzeni-stulecia.html 4
  • 5. We fell in love with the Internet a while ago • 38.54 mln people out of which ~19 mln people has internet access • 70% uses internet everyday • 70% uses connections weaker than 30mbps • 95% of bussiness has internet access • 73% of households has internet access Source: World Bank, stat.gov.pl 5
  • 6. And we love e-commerce too! • E-commerce in Poland is worth $ 7.16 bln • Growth in 2012: 24% • Estimated growth until 2017: 10-20% y/y Source: Internetstandard 2013, http://www.internetretailer.com/2012/02/29/poland-leads-european-e-commercegrowth 6
  • 7. Mobile has just began here • Avg. Mobile traffic is between 5 and 20% in e-shops • Total amount of m-payments transactions is only ~1000 / day in Poland Source: http://www.biztok.pl/artykul/dane-z-biedronki-obnazaja-prawdeo-rynku-platnosci-mobilnych_a14739 7
  • 8. Our E-commerce market is still not mature • 79,42% of e-shops has less than 50.000 UU/monthly • 47,77% of e-shops has less than 1.000 products • 75,98% of e-shops has less than 330.000 USD revenue yearly 8 Source: http://www.internetstandard.pl/promocje/pobierz-eCommerce2013pdf
  • 9. And teams in e-shops are rather small. • 80,1% is less than 5 people • 29,35% is team of 1 or 2 • 3,98% has more than 50 employees http://www.internetstandard.pl/promocje/pobierz-eCommerce2013pdf 9
  • 10. We`ve got a lot of potential to grow organically • • • • • • Only 30% of internet users is buying online Only 15% of traffic is from mobile devices Only 3.1% of total sales goes through internet Only 1/3 residents has smartphones Only 1/3 of internet users has broadband access Only 57.9% of the population mark themselves as regular internet users 10
  • 11. Polish global eCommerce players Currently manages 75 sites in 17 countries on 3 continents. Brands includes: Bankier.pl, Fashion Days, Ceneo, Citeam, PayU, Tablica.pl. MCI is a VC that invests in companies at early stage of growth and expansion in the sectors of new technologies in Central Eastern Europe, as well as Germany and Austria (DACH), Turkey and the countries of the former Soviet Union (CIS). Portfolio includes: Answear.com, KupiVip.ru, Invia, Intymna.pl, Frisco.pl, ABC Data. Growth InPost - system of locker boxes used for collecting and sending of parcels available near your flat 365/24/7. Inpost became the two-times winner of the World Mail Awards. 11
  • 12. Polish global eCommerce players FileTube searches for multimedia files, video files catalogues, online games, mobile applications and free programmes. In just the first couple of months of its operation, the website became the sixth in the USA in terms of new users. Today after 7 years since the launch, FilesTube.com is visited by than 109 million unique users from around the world monthly.. GOG.com - one of the foremost digital videogame distribution platforms in the world. Implements an ultramodern business model, focusing chiefly on American and Western European markets. The GOG.com catalog comprises several hundred classic games from a variety of international publishers. 12
  • 13. And some of our startups are a must-watch IVONA Software develops award-winning text-to-speech technology for use in the voice user interfaces on mobile devices, computers, communication systems and services. Aquired by Amazon. Smart UX Design Tools for designers. Marketing & sales automation tool. Estimote Beacons broadcast tiny radio signals. These signals can be picked up by consumers' smartphones, at which point the compatible app triggers different actions. 13
  • 14. And some of our startups are a must-watch Social media monitoring tool useful for brands & ecommerce. Quartic is an acknowledged leader on the European ecommerce market offering comprehensive solutions in the scope of intelligent systems of customization. Fokus is a next-generation real-time analytics platform, integrating all relevant data from relevant systems. High Value Prospecting and Lead Generation tool for B2B 14
  • 15. What e-commerce tools are popular in Poland? Comparison Engines: • Ceneo.pl • Nokaut.pl • Okazje.info.pl • Skąpiec.pl • Google Shopping Payments: • PayU • Przelewy24.pl • PayPal • PayByNet • PayLane 15
  • 16. What e-commerce tools are popular in Poland? Affiliates: • TradeDoubler • Novem • Afilo • Netsales • Zanox • AdLeader • System3 • WebePartners.pl • Afiliant.com • Salesmedia • leadr.pl eCommerce Platforms: • Magento • Prestashop • Local SaaS Platforms RTB: • Sociomantic Labs • AdPilot • Criteo • IgnitiomPme • Quartic 16
  • 17. Industry leaders by category • • • • • • • • • • • • • • • • • Marketplace - Allegro.pl, Tablica.pl DIY / Garden – leroymerlin.pl, Praktiker.pl, Fashion – answear.com, zalando.com Food – tesco.pl , alma24.pl, frisco.pl, e-piotripawel.pl Books and music – empik.com, merlin.pl RTV/AGD – euro.com.pl , mediamarkt.pl, mediaexpert.pl, morele.net, neo24.pl IT/Electronics – komputronik.pl Baby and Toys – smyk.pl Hobbies - toys4boys.pl , militaria.pl Sport – gosport.pl, intersport.pl, decathlon.pl Health – doz.pl,domzdrowia.pl Games – gog.com, cdp.pl Photo – e-fotojoker.pl Automotive – oponeo.pl Lingerie - intymna.pl Travel - Travelplanet.pl, Tui.pl Home – sklep.almi-decor.com, home-you.com, tchibo.pl 17
  • 18. Some of the big guys are already here • • • • • Amazon Intersport Decathlon Leroy Merlin Tesco • • • • • Zalando Tchibo Westwing eBay BonPrix • Limango • Praktiker • … 18
  • 19. About Divante Full service E-Commerce Agency We`re from Wrocław. Come & Visit our office! It`s less than 4h drive from: Prague, Warsaw and Berlin. • Our blog: http://divanteltd.com/blog/ • Twitter: https://twitter.com/DivanteLTD 19
  • 20. Divante Full service e-Commerce Agency Magento / UX / eMarketing http://divanteltd.com