Scottish Government 'Digital Summit' 29-May-09

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Slides presented by Steph Gray to Scottish Government seminar on social media

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  • Scottish Government 'Digital Summit' 29-May-09

    1. 1. Digital engagement at DIUS: smarter conversations, better outcomes Steph Gray, Head of Social Media & Stakeholder Engagement [email_address] 020 3300 8166
    2. 2. How many 16-19 year olds regularly watch videos from YouTube? <ul><li>33% </li></ul><ul><li>66% </li></ul><ul><li>75% </li></ul>Source: Forrester for DIUS, Aug 2008
    3. 3. How many 16-19 year olds regularly watch videos from YouTube? <ul><li>33% </li></ul><ul><li>66% </li></ul><ul><li>75% </li></ul>Source: Forrester for DIUS, Aug 2008
    4. 4. What proportion of young people have friends over while they use the internet? <ul><li>20% </li></ul><ul><li>40% </li></ul><ul><li>55% </li></ul>Source: Forrester for DIUS, Aug 2008
    5. 5. What proportion of young people have friends over while they use the internet? <ul><li>20% </li></ul><ul><li>40% </li></ul><ul><li>55% </li></ul>Source: Forrester for DIUS, Aug 2008
    6. 6. How many 13-15s regularly post reviews of products and services online? <ul><li>10% </li></ul><ul><li>40% </li></ul><ul><li>55% </li></ul>Source: Forrester for DIUS, Aug 2008
    7. 7. How many 13-15s regularly post reviews of products and services online? <ul><li>10% </li></ul><ul><li>40% </li></ul><ul><li>55% </li></ul>Source: Forrester for DIUS, Aug 2008
    8. 8. What proportion of employers use wikis for business purposes? <ul><li>12% </li></ul><ul><li>34% </li></ul><ul><li>50% </li></ul>Source: Jigsaw for DIUS, Apr 2009
    9. 9. What proportion of employers use wikis for business purposes? <ul><li>12% </li></ul><ul><li>34% </li></ul><ul><li>50% </li></ul>Source: Jigsaw for DIUS, Apr 2009
    10. 10. How many employers said: “These kinds of services encourage timewasting”? <ul><li>37% </li></ul><ul><li>54% </li></ul><ul><li>81% </li></ul>Source: Jigsaw for DIUS, Apr 2009
    11. 11. How many employers said: “These kinds of services encourage timewasting”? <ul><li>37% </li></ul><ul><li>54% </li></ul><ul><li>81% </li></ul>Source: Jigsaw for DIUS, Apr 2009
    12. 12. Social media = conversations
    13. 13. Profiles Self-publishing Networks Sharing Comments Reuse
    14. 14. Digital engagement = public service use of social media to discuss ideas with customers & partners, deliver information and services, or prompt action
    15. 15. Just another channel… but a two-way channel. With new benefits and risks… which puts more control in the hands of individuals, rather than organisations
    16. 16. Why digital engagement matters <ul><li>Changing media consumption trends </li></ul><ul><li>News, debate, feedback are moving online </li></ul><ul><li>Policymaking becoming more networked </li></ul><ul><li>Demand for fast and cheap insight </li></ul><ul><li>Rising expectations of participation </li></ul>
    17. 17. Having more interesting, open conversations with our partners and customers can help us to understand the issues more clearly, make better policy and deliver it more effectively. The DIUS vision for digital engagement:
    18. 18. <ul><li>Listening to public debate </li></ul><ul><li>Identifying issues and influencers </li></ul><ul><li>Gathering ideas </li></ul><ul><li>Understanding problems </li></ul><ul><li>Prioritising areas for action </li></ul><ul><li>Bringing policy coalition together </li></ul><ul><li>Designing solutions </li></ul><ul><li>Refining policy proposals </li></ul><ul><li>Extending communications reach & span </li></ul><ul><li>Rapid, cost-effective delivery channels </li></ul><ul><li>Evaluation and feedback </li></ul><ul><li>Sustaining relationships </li></ul>
    19. 19. Listening Sharing Conversing Collaborating Reading blogs, searching social networks, subscribing to feeds Publishing documents and data, uploading podcasts and photos Commenting in forums, blogging, answering questions Developing partnerships, drafting documents, facilitating 3rd party activity
    20. 20. Audiences’ networks PRIVATE PUBLIC, MANAGED PUBLIC, INFLUENCED Partners’ networks Corporate social media channels Corporate website & Directgov/ BL Collab-oration spaces Intranet
    21. 21. URL: google.com
    22. 22. URL: netvibes.com/cabinetoffice
    23. 23. URL: twitter.com/LordDrayson URL: audioboo.fm/profile/lorddrayson
    24. 24. URL: talk.dius.gov.uk/blogs/studentlistening
    25. 25. URL: interactive.dius.gov.uk/innovationnation
    26. 26. URL: talk.dius.gov.uk/blogs/studentlistening
    27. 27. URL: talk.dius.gov.uk/blogs/adultlearning
    28. 28. URL: thestudentroom.com/maturestudents
    29. 29. URL: altogethernow.ning.com
    30. 31. Making it happen
    31. 32. Awareness Interest Need Access What are these approaches? Capability How could we apply them to our work? Where are the opportunities for me? Can I use the tools? How do I do it? RECOGNITION IMPLEMENTATION
    32. 33. Educate Enable Engage Promote
    33. 34. <ul><li>Interactive websites need interactive organisations </li></ul><ul><li>Focus on the content, not the platform </li></ul><ul><li>Be honest about purpose, scope and boundaries </li></ul><ul><li>Moderate sensitively and protect carefully </li></ul><ul><li>Make it enjoyable: not a creepy treehouse </li></ul>Lessons learned
    34. 35. What does the future hold?
    35. 36. Customer feedback and ideas online URL: en.community.dell.com
    36. 37. Services based on trust and reviews URL: couchsurfing.com
    37. 38. Public servants doing it for themselves URL: twitter.com/marilyneb
    38. 39. http://sandbox.dius.gov.uk http://blog.helpfultechnology.com (personal)

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