Search Engine Optimization
Andreas Dittes / Dittes Ventures

Dittes Ventures UG / dittesventures.com
SEO = GO.
Google

Bing

Yahoo

2 %

4 %
3 %
1 %

90 %

T-Online

Other
SEO is just…
Onpage!
Good content (Text but also images, videos)
Good technology (Use Wordpress)
Readable by Google
Fast (...
Wait theres more.
Snippet Optimization!
CTR -> Webmaster Tools
Sitelinks
Ratings
Google+ Authorship
http://schema.org

•
•...
Video Ranking.
Forget about…
•
•
•
•
•
•
•
•
•
•
•

Pagerank
Meta keywords
Footer links
Invisible text
Cloaking
Keyword stuffing
Link farm...
Linkbuilding.!
•
•
•

Careful! Google knows what you do.

(keep a natural ratio of nofollow & vary link texts)
Quality tru...
Strategy.!
This or That!
Short head vs. long tail keywords
Aggressive vs. natural link building
Social first vs. SEO first
L...
WWGD?!
Think about strategies Google would use to find relevant
content to prepare for future updates
!

•
•
•
•
•

Social ...
Example.
Example.
Tools.
•
•
•
•
•
•
•
•
•
•
•

https://adwords.google.com/ko/KeywordPlanner/
https://www.google.com/webmasters/tools/
http:...
THX.
https://www.linkedin.com/in/dittes
!

https://plus.google.com/+AndreasDittes
!

https://www.facebook.com/dittes
!

ht...
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Search Engine Optimization / SEO

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Presentation about a high level view on Search Engine Optimization (SEO). Onsite & offsite optimization, link building and general strategies on how to rank well and get decent traffic through the search engines...

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Search Engine Optimization / SEO

  1. 1. Search Engine Optimization Andreas Dittes / Dittes Ventures Dittes Ventures UG / dittesventures.com
  2. 2. SEO = GO. Google Bing Yahoo 2 % 4 % 3 % 1 % 90 % T-Online Other
  3. 3. SEO is just… Onpage! Good content (Text but also images, videos) Good technology (Use Wordpress) Readable by Google Fast (Use WP-Cache) W3C compliant / good structure (H, <title>, etc) URL slug • • • • • • ! Offpage! It’s just all about links
 (Backlinks are the currency Google knows well) …and social signals
 (Better get your G+, T and F profile started) • •
  4. 4. Wait theres more. Snippet Optimization! CTR -> Webmaster Tools Sitelinks Ratings Google+ Authorship http://schema.org • • • • • ! Unified Search! Rank with more than just Pages: Images Videos Places News • • • • •
  5. 5. Video Ranking.
  6. 6. Forget about… • • • • • • • • • • • Pagerank Meta keywords Footer links Invisible text Cloaking Keyword stuffing Link farming Article submission Link exchange / reciprocal linking Link marketplaces (Keyword domains)
  7. 7. Linkbuilding.! • • • Careful! Google knows what you do.
 (keep a natural ratio of nofollow & vary link texts) Quality trumps quantity Continuity trumps (almost) everything!
  8. 8. Strategy.! This or That! Short head vs. long tail keywords Aggressive vs. natural link building Social first vs. SEO first Lots of links vs. good content • • • • ! Good Strategy! Longterm optimization Planned from the start Grow content / content calendar Link / anchor text strategy Modern technology, fast serving • • • • •
  9. 9. WWGD?! Think about strategies Google would use to find relevant content to prepare for future updates ! • • • • • Social signals FTW! Trustrank / Authorrank Personalized search Onebox (flights, hotels, weather, sports, etc…) Mobile signals / mobile search
  10. 10. Example.
  11. 11. Example.
  12. 12. Tools. • • • • • • • • • • • https://adwords.google.com/ko/KeywordPlanner/ https://www.google.com/webmasters/tools/ http://de.semrush.com/ http://www.seolytics.de/ http://ubersuggest.org/ http://www.wordstream.com/keywords http://www.seitwert.de/ http://www.google.com/webmasters/tools/ richsnippets http://www.opensiteexplorer.org/ http://www.backlinktest.com/ http://google.com
  13. 13. THX. https://www.linkedin.com/in/dittes ! https://plus.google.com/+AndreasDittes ! https://www.facebook.com/dittes ! https://twitter.com/dittes ! http://andreasdittes.com 
 
 andreas@dittes.info
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