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Search Engine Optimization / SEO

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Presentation about a high level view on Search Engine Optimization (SEO). Onsite & offsite optimization, link building and general strategies on how to rank well and get decent traffic through the …

Presentation about a high level view on Search Engine Optimization (SEO). Onsite & offsite optimization, link building and general strategies on how to rank well and get decent traffic through the search engines...

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  • 1. Search Engine Optimization Andreas Dittes / Dittes Ventures Dittes Ventures UG / dittesventures.com
  • 2. SEO = GO. Google Bing Yahoo 2 % 4 % 3 % 1 % 90 % T-Online Other
  • 3. SEO is just… Onpage! Good content (Text but also images, videos) Good technology (Use Wordpress) Readable by Google Fast (Use WP-Cache) W3C compliant / good structure (H, <title>, etc) URL slug • • • • • • ! Offpage! It’s just all about links
 (Backlinks are the currency Google knows well) …and social signals
 (Better get your G+, T and F profile started) • •
  • 4. Wait theres more. Snippet Optimization! CTR -> Webmaster Tools Sitelinks Ratings Google+ Authorship http://schema.org • • • • • ! Unified Search! Rank with more than just Pages: Images Videos Places News • • • • •
  • 5. Video Ranking.
  • 6. Forget about… • • • • • • • • • • • Pagerank Meta keywords Footer links Invisible text Cloaking Keyword stuffing Link farming Article submission Link exchange / reciprocal linking Link marketplaces (Keyword domains)
  • 7. Linkbuilding.! • • • Careful! Google knows what you do.
 (keep a natural ratio of nofollow & vary link texts) Quality trumps quantity Continuity trumps (almost) everything!
  • 8. Strategy.! This or That! Short head vs. long tail keywords Aggressive vs. natural link building Social first vs. SEO first Lots of links vs. good content • • • • ! Good Strategy! Longterm optimization Planned from the start Grow content / content calendar Link / anchor text strategy Modern technology, fast serving • • • • •
  • 9. WWGD?! Think about strategies Google would use to find relevant content to prepare for future updates ! • • • • • Social signals FTW! Trustrank / Authorrank Personalized search Onebox (flights, hotels, weather, sports, etc…) Mobile signals / mobile search
  • 10. Example.
  • 11. Example.
  • 12. Tools. • • • • • • • • • • • https://adwords.google.com/ko/KeywordPlanner/ https://www.google.com/webmasters/tools/ http://de.semrush.com/ http://www.seolytics.de/ http://ubersuggest.org/ http://www.wordstream.com/keywords http://www.seitwert.de/ http://www.google.com/webmasters/tools/ richsnippets http://www.opensiteexplorer.org/ http://www.backlinktest.com/ http://google.com
  • 13. THX. https://www.linkedin.com/in/dittes ! https://plus.google.com/+AndreasDittes ! https://www.facebook.com/dittes ! https://twitter.com/dittes ! http://andreasdittes.com 
 
 andreas@dittes.info