• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Search Engine Optimization / SEO
 

Search Engine Optimization / SEO

on

  • 367 views

Presentation about a high level view on Search Engine Optimization (SEO). Onsite & offsite optimization, link building and general strategies on how to rank well and get decent traffic through the ...

Presentation about a high level view on Search Engine Optimization (SEO). Onsite & offsite optimization, link building and general strategies on how to rank well and get decent traffic through the search engines...

Statistics

Views

Total Views
367
Views on SlideShare
367
Embed Views
0

Actions

Likes
1
Downloads
10
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Search Engine Optimization / SEO Search Engine Optimization / SEO Presentation Transcript

    • Search Engine Optimization Andreas Dittes / Dittes Ventures Dittes Ventures UG / dittesventures.com
    • SEO = GO. Google Bing Yahoo 2 % 4 % 3 % 1 % 90 % T-Online Other
    • SEO is just… Onpage! Good content (Text but also images, videos) Good technology (Use Wordpress) Readable by Google Fast (Use WP-Cache) W3C compliant / good structure (H, <title>, etc) URL slug • • • • • • ! Offpage! It’s just all about links
 (Backlinks are the currency Google knows well) …and social signals
 (Better get your G+, T and F profile started) • •
    • Wait theres more. Snippet Optimization! CTR -> Webmaster Tools Sitelinks Ratings Google+ Authorship http://schema.org • • • • • ! Unified Search! Rank with more than just Pages: Images Videos Places News • • • • •
    • Video Ranking.
    • Forget about… • • • • • • • • • • • Pagerank Meta keywords Footer links Invisible text Cloaking Keyword stuffing Link farming Article submission Link exchange / reciprocal linking Link marketplaces (Keyword domains)
    • Linkbuilding.! • • • Careful! Google knows what you do.
 (keep a natural ratio of nofollow & vary link texts) Quality trumps quantity Continuity trumps (almost) everything!
    • Strategy.! This or That! Short head vs. long tail keywords Aggressive vs. natural link building Social first vs. SEO first Lots of links vs. good content • • • • ! Good Strategy! Longterm optimization Planned from the start Grow content / content calendar Link / anchor text strategy Modern technology, fast serving • • • • •
    • WWGD?! Think about strategies Google would use to find relevant content to prepare for future updates ! • • • • • Social signals FTW! Trustrank / Authorrank Personalized search Onebox (flights, hotels, weather, sports, etc…) Mobile signals / mobile search
    • Example.
    • Example.
    • Tools. • • • • • • • • • • • https://adwords.google.com/ko/KeywordPlanner/ https://www.google.com/webmasters/tools/ http://de.semrush.com/ http://www.seolytics.de/ http://ubersuggest.org/ http://www.wordstream.com/keywords http://www.seitwert.de/ http://www.google.com/webmasters/tools/ richsnippets http://www.opensiteexplorer.org/ http://www.backlinktest.com/ http://google.com
    • THX. https://www.linkedin.com/in/dittes ! https://plus.google.com/+AndreasDittes ! https://www.facebook.com/dittes ! https://twitter.com/dittes ! http://andreasdittes.com 
 
 andreas@dittes.info