Social Media Breakfast Edmonton: Optimizing Your Social Presence

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Showing up well in search results isn't just a matter of having the right keywords in the right places - it's your content too. Does your site deserve to rank well? The same is true of your social presence. Is your content share-worthy? Do you present it in a way that encourages sharing? And how do social signals impact search rankings? Dana will answer these questions to help you optimize your social presence.

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Social Media Breakfast Edmonton: Optimizing Your Social Presence

  1. 1. OPTIMIZING YOUR SOCIAL PRESENCE TWEET: @DANADITOMASO HASHTAG: #SMBYEG SLIDES: KICKPOINT.CA/SMBYEG-2013
  2. 2. Ready for a knowledge bomb?* *KNOWLEDGE BOMBS ARE COPYRIGHT STEVEN HODGES, ALL RIGHTS RESERVED.
  3. 3. SEARCH ENGINE RANKING FACTORS, 2013
  4. 4. Correlation or Causation?
  5. 5. GREAT CONTENT DOES GET SHARED – A LOT.
  6. 6. LIKE THIS ALOT.
  7. 7. AND THAT GREAT CONTENT RANKS WELL.
  8. 8. BUT IT’S FICKLE.
  9. 9. AND BEING LOGGED IN COUNTS.
  10. 10. Pick one or two social networks & love them.
  11. 11. I HAVEN’T EVEN READ IT YET!
  12. 12. HOW TO DECIDE? GET THE CUSTOM SEGMENT HERE: http://tinyurl.com/smtraffic
  13. 13. WHERE ARE THEY LOGGED IN? GET THE WORDPRESS PLUGIN: http://wordpress.org/plugins/social-network-user-detection/
  14. 14. GET FUN & CREEPY STATS!
  15. 15. Get your og: house in order.
  16. 16. WHOOPS!
  17. 17. HERE’S WHY THAT HAPPENED. OG:IMAGE?
  18. 18. USE THE FACEBOOK DEBUGGER https://developers.facebook.com/tools/debug
  19. 19. Get your authorship set up.
  20. 20. OH NO, NOT GOOGLE+ AGAIN! http://www.google.com/webmasters/tools/richsnippets
  21. 21. WHAT WOULD YOU CLICK ON? http://www.google.com/webmasters/tools/richsnippets
  22. 22. Make your content personal.
  23. 23. “Write for a single individual. Forget the maddening hordes.” - John Steinbeck
  24. 24. THESE PEOPLE ARE NOT THE SAME.
  25. 25. BUZZFEED REALLY, REALLY GETS THIS.
  26. 26. SELL THE DREAM. MAYBE IT’S BACON.
  27. 27. Sometimes, the best content isn’t online.
  28. 28. One last thought.
  29. 29. DON’T GIVE UP.
  30. 30. THANK YOU! TWEET: @DANADITOMASO SLIDES: KICKPOINT.CA/SMBYEG-2013

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