BEYOND
CITATIONS
DANA DITOMASO
PARTNER, KICK POINT
@DANADITOMASO
It’s Google’s world.

We just
market in it.
How do I come up?
How do I stand out?
Make your brand
interesting.
1.
Create a
referral army.
#blitzfit
2.
Find your
customers.
Get this: http://seogadget.com/fullcontact-api-excel/
3.
Learn regional
differences.
Edmonton
2.91%

Calgary
1.13%

Edmonton
3.51%

Calgary
6.82%
4.
Understand your
customer’s
lifecycle.
5.
Not all
neighbourhoods
are equal.
Get the data in
Settings >
Locations >
View Location
Reports
6.
Get that extra
real estate.
92px

52px

52px
Bonus.
This didn’t work.
Can’t control
sitelink order.
THANKS!
DANA DITOMASO
PARTNER, KICK POINT
@DANADITOMASO
Beyond Citations - What To Do Next in Local Search #searchfest
Beyond Citations - What To Do Next in Local Search #searchfest
Beyond Citations - What To Do Next in Local Search #searchfest
Beyond Citations - What To Do Next in Local Search #searchfest
Beyond Citations - What To Do Next in Local Search #searchfest
Beyond Citations - What To Do Next in Local Search #searchfest
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Beyond Citations - What To Do Next in Local Search #searchfest

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What do you do after all your citations are claimed, your NAP is perfect and you're showing up all over the SERP? Here's some ideas, from my talk at #searchfest 2014.

Published in: Business

Transcript of "Beyond Citations - What To Do Next in Local Search #searchfest"

  1. 1. BEYOND CITATIONS DANA DITOMASO PARTNER, KICK POINT @DANADITOMASO
  2. 2. It’s Google’s world. We just market in it.
  3. 3. How do I come up?
  4. 4. How do I stand out?
  5. 5. Make your brand interesting.
  6. 6. 1. Create a referral army.
  7. 7. #blitzfit
  8. 8. 2. Find your customers.
  9. 9. Get this: http://seogadget.com/fullcontact-api-excel/
  10. 10. 3. Learn regional differences.
  11. 11. Edmonton 2.91% Calgary 1.13% Edmonton 3.51% Calgary 6.82%
  12. 12. 4. Understand your customer’s lifecycle.
  13. 13. 5. Not all neighbourhoods are equal.
  14. 14. Get the data in Settings > Locations > View Location Reports
  15. 15. 6. Get that extra real estate.
  16. 16. 92px 52px 52px
  17. 17. Bonus. This didn’t work.
  18. 18. Can’t control sitelink order.
  19. 19. THANKS! DANA DITOMASO PARTNER, KICK POINT @DANADITOMASO
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