Presentation Slides Droidcon NL 23-11-2012

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Presentation Slides Droidcon NL 23-11-2012

  1. 1. MONETIZATION, LOCALIZATION AND ANALYTICS IN APP STORES TIURI VAN AGTEN ANALYST TWITTER: @DISTIMO @TIURI_VAN_AGTEN
  2. 2. CONTENT  About Distimo  Major Trends and Opportunities  Monetizing Your App  The Impact of Localization
  3. 3. OUR DATA TRANSACTIONAL APP STORE DATA ALL MAJOR APP STORES PUBLICLY AVAILABLE APP STORE DATAALL MAJOR AD NETWORKS TRANSACTIONAL AD NETWORK DATA
  4. 4. OUR PRODUCT App Analytics For app developers Monitor daily performance Supports all platforms FreeUsed by 11k app developersMeasuring daily transactions of 140k appsIntegration with Adobe Omniture in development
  5. 5. NEW! APPIQGET SMARTER, GET APPIQ
  6. 6. THE TRENDS AND APPSTOREOPPORTUNITIES
  7. 7. THE APPSTORE OPPORTUNITY
  8. 8. NUMBER OF AVAILABLE APPS IN THE 700 APP STORES Thousands 600 500 400 300 200 100 0 Free Applications Paid Applications*Based United States – Q3 2012
  9. 9. THE BATTLE OF THE GIANTS VS More than 4 Million More than 5 Million (Free Downloads) (Free downloads) 1.7 Million USD 577K USD Per Day Per Day*Based on Top 300 in the United States – October 2012
  10. 10. THE ANDROID BATTLE DAVID VS GOLIATH? Free Downloads 16 : 1*Based on Top 300 Free in the United States – October 2012
  11. 11. THE ANDROID BATTLE DAVID VS GOLIATH? Paid Downloads 5.1 : 1*Based on Top 300 Paid in the United States – October 2012
  12. 12. MONETIZATION IN APPSTORES
  13. 13. TOP APPS IN GOOGLE PLAY HAVE HIGHEST AVERAGE PRICE $4.18 $2.52 $2.12 $1.73  *Based on Top 100 Paid in the United States – Q3 2012
  14. 14. IN-APPS DRIVE APP REVENUE 81% Free applications with in-apps Paid applications with in-apps Paid applications without in-apps  *Based on Top 400 in the United States – October 2012
  15. 15. FREE/ PAID RATIO United States 19:1 34:1*Based on Top 300 Free/Paid
  16. 16. THE IMPACT OF LOCALIZATION
  17. 17. COUNTRIES BY DOWNLOAD VOLUMES 1. 2. ? 3. ?*Based on Top 300 Free– October 2012
  18. 18. COUNTRIES BY DOWNLOAD VOLUMES 1. 2. 3.*Based on Top 300 Free– October 2012
  19. 19. COUNTRIES BY REVENUE ? ? ?*Based on Top 300 Grossing – October 2012
  20. 20. COUNTRIES BY REVENUE 1. 2. 3.*Based on Top 300 Grossing – October 2012
  21. 21. MOST POPULAR LANGUAGES IN THE TOP 200 PER COUNTRY Proportion #1 Language Proportion #2 Language Proportion of #1 language (dark pink = high, grey = low)Australia Brazil Canada China France Germany Italy Japan Korea Russia United Kingdom United States#1 English #1 English #1 English #1 Chinese #1 English #1 English #1 English #1 English #1 English #1 English #1 English #1 English#2 German #2 Spanish #2 French #2 English #2 French #2 German #2 Italian #2 Japanese #2 Korean #2 Russian #2 Spanish #2 German
  22. 22. MOST POPULAR LANGUAGES IN THE TOP 200 PER COUNTRY Proportion #1 Language Proportion #2 Language Proportion of #1 language (dark pink = high, grey = low)Australia Brazil Canada China France Germany Italy Japan Korea Russia United Kingdom United States#1 English #1 English #1 English #1 Chinese #1 English #1 English #1 English #1 Japanese #1 Korean #1 English #1 English #1 English#2 German #2 Spanish #2 German #2 English #2 French #2 German #2 Italian #2 English #2 English #2 Russian #2 German #2 German
  23. 23. THANK YOUCONTACTS

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