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Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
Presentation Slides Droidcon NL 23-11-2012
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Presentation Slides Droidcon NL 23-11-2012

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  • 1. MONETIZATION, LOCALIZATION AND ANALYTICS IN APP STORES TIURI VAN AGTEN ANALYST TWITTER: @DISTIMO @TIURI_VAN_AGTEN
  • 2. CONTENT  About Distimo  Major Trends and Opportunities  Monetizing Your App  The Impact of Localization
  • 3. OUR DATA TRANSACTIONAL APP STORE DATA ALL MAJOR APP STORES PUBLICLY AVAILABLE APP STORE DATAALL MAJOR AD NETWORKS TRANSACTIONAL AD NETWORK DATA
  • 4. OUR PRODUCT App Analytics For app developers Monitor daily performance Supports all platforms FreeUsed by 11k app developersMeasuring daily transactions of 140k appsIntegration with Adobe Omniture in development
  • 5. NEW! APPIQGET SMARTER, GET APPIQ
  • 6. THE TRENDS AND APPSTOREOPPORTUNITIES
  • 7. THE APPSTORE OPPORTUNITY
  • 8. NUMBER OF AVAILABLE APPS IN THE 700 APP STORES Thousands 600 500 400 300 200 100 0 Free Applications Paid Applications*Based United States – Q3 2012
  • 9. THE BATTLE OF THE GIANTS VS More than 4 Million More than 5 Million (Free Downloads) (Free downloads) 1.7 Million USD 577K USD Per Day Per Day*Based on Top 300 in the United States – October 2012
  • 10. THE ANDROID BATTLE DAVID VS GOLIATH? Free Downloads 16 : 1*Based on Top 300 Free in the United States – October 2012
  • 11. THE ANDROID BATTLE DAVID VS GOLIATH? Paid Downloads 5.1 : 1*Based on Top 300 Paid in the United States – October 2012
  • 12. MONETIZATION IN APPSTORES
  • 13. TOP APPS IN GOOGLE PLAY HAVE HIGHEST AVERAGE PRICE $4.18 $2.52 $2.12 $1.73  *Based on Top 100 Paid in the United States – Q3 2012
  • 14. IN-APPS DRIVE APP REVENUE 81% Free applications with in-apps Paid applications with in-apps Paid applications without in-apps  *Based on Top 400 in the United States – October 2012
  • 15. FREE/ PAID RATIO United States 19:1 34:1*Based on Top 300 Free/Paid
  • 16. THE IMPACT OF LOCALIZATION
  • 17. COUNTRIES BY DOWNLOAD VOLUMES 1. 2. ? 3. ?*Based on Top 300 Free– October 2012
  • 18. COUNTRIES BY DOWNLOAD VOLUMES 1. 2. 3.*Based on Top 300 Free– October 2012
  • 19. COUNTRIES BY REVENUE ? ? ?*Based on Top 300 Grossing – October 2012
  • 20. COUNTRIES BY REVENUE 1. 2. 3.*Based on Top 300 Grossing – October 2012
  • 21. MOST POPULAR LANGUAGES IN THE TOP 200 PER COUNTRY Proportion #1 Language Proportion #2 Language Proportion of #1 language (dark pink = high, grey = low)Australia Brazil Canada China France Germany Italy Japan Korea Russia United Kingdom United States#1 English #1 English #1 English #1 Chinese #1 English #1 English #1 English #1 English #1 English #1 English #1 English #1 English#2 German #2 Spanish #2 French #2 English #2 French #2 German #2 Italian #2 Japanese #2 Korean #2 Russian #2 Spanish #2 German
  • 22. MOST POPULAR LANGUAGES IN THE TOP 200 PER COUNTRY Proportion #1 Language Proportion #2 Language Proportion of #1 language (dark pink = high, grey = low)Australia Brazil Canada China France Germany Italy Japan Korea Russia United Kingdom United States#1 English #1 English #1 English #1 Chinese #1 English #1 English #1 English #1 Japanese #1 Korean #1 English #1 English #1 English#2 German #2 Spanish #2 German #2 English #2 French #2 German #2 Italian #2 English #2 English #2 Russian #2 German #2 German
  • 23. THANK YOUCONTACTS

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