Distimo Mobile 2.0 Europe Presentation

app store analytics MOBILE APPLICATION STORES STATE OF PLAY Vincent Hoogsteder, Co-founder

MOBILE APP STORES

Developers Manufacturers & Carriers •Which stores to go for? •Apps are a reason to buy a phone •Manual work to monitor apps •Lack of insight in the market •What is competition doing?

ABOUT DISTIMO 1. Distimo collects all public application data from app stores 2. Developers use our analytics tool to monitor own and competing apps 3. Based on analyses of data, we deliver detailed market reports

Our ﬁndings on:

APPS US MARKET

STORE SIZES Total number of applications Apple iPhone 212,362 Android 50,444 GetJar 14,690 Nokia 10,833 Apple iPad 10,500 BlackBerry 7,846 Palm 2,032 Windows 1,069 0 55,000 110,000 165,000 220,000 • Appleis King • Android second largest May 15 - June 15 2010

STORE GROWTH New applications May 2010 Android 19% Nokia 15% Windows 10% Apple iPhone 7% 0% 5% 10% 15% 20% • Android relatively fastest growing

FREE VS PAID Apple iPhone 27% 73% Apple iPad 20% 80% BlackBerry 25% 75% Android 57% 43% Nokia 25% 75% Palm 33% 67% Windows 21% 79% 0% 100% Percentage Free Percentage Paid • Nokia’sshare paid apps decreasing • Android largest share free apps, but decreasing May 2010

MOST POPULAR PAID CONTENT 53% Games 44% Games 15% Entertainment 19% Tools 23% Games 31% Games 30% Themes 23% Utilities

MONETIZATION

REVENUE?

PRICE COMPARISON Average price for all paid apps $8.00 $7.52 $5.96 $6.00 $4.01 $4.00 $3.29 $2.89 $2.34 $2.00 $0 • Apple, Androidand Nokia in same range • RIM and Microsoft twice as high May 2010

CROSS STORE PRICES Tetris prices: $2.99

CROSS STORE PRICES Tetris prices: $2.99 $6.99

CROSS STORE PRICES IM+: $9.99

CROSS STORE PRICES IM+: $9.99 $39.99

WHAT’S NEXT?

CROSS STORE DEVELOPERS • Over 2,600 developers with apps in multiple stores • Fast growth in last months • Growing number of channels, many carrier stores in 2010

PRICES TO SAME LEVEL $8.00 $7.52 $5.96 $6.00 $4.01 $4.00 $3.29 $2.89 $2.34 $2.00 $0 • Increased transparency for consumers

PRICES TO SAME LEVEL $8.00 $6.00 $4.00 $2.00 $0 • Increased transparency for consumers

NEW WAYS TO MONETIZE • Free App with In-App Purchases starting at $0.99 • One-off paid App $6.99

NEW WAYS TO MONETIZE • Free Appwith In-App Purchases starting at $0.99 Generated more revenue than FIFA in January 2010 • One-off paid App $6.99

STORE COMPETITION Strong competition for the best developers: • Sheer volume • Billing • Consumer review process • Driving trafﬁc to your apps

2010: GROWTH

THANK YOU Free Monthly Report www.distimo.com Overview of all App Stores: www.appstores.info Free analytics for developers: www.distimo.com/monitor Vincent Hoogsteder vincent@distimo.com twitter.com/distimo

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Distimo Mobile 2.0 Europe Presentation

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