app store analytics


MOBILE APPLICATION STORES
             STATE OF PLAY



                        Vincent Hoogsteder, ...
MOBILE APP STORES
Developers                     Manufacturers & Carriers
•Which stores to go for?       •Apps are a reason to buy a phone
•...
ABOUT DISTIMO




1. Distimo collects all public application data from app stores
2. Developers use our analytics tool to ...
Our findings on:
APPS
US MARKET
STORE SIZES
                           Total number of applications

Apple iPhone                                         ...
STORE GROWTH
                      New applications May 2010


    Android                                              19...
FREE VS PAID
Apple iPhone                  27%                                             73%

  Apple iPad           20%...
MOST POPULAR
   PAID CONTENT
53% Games           44% Games
15% Entertainment   19% Tools



23% Games           31% Games
...
MONETIZATION
REVENUE?
REVENUE?
PRICE COMPARISON
                 Average price for all paid apps

$8.00               $7.52

                            ...
CROSS STORE PRICES

               Tetris prices:

                    $2.99
CROSS STORE PRICES

               Tetris prices:

                    $2.99

                    $6.99
CROSS STORE PRICES

               IM+:

                      $9.99
CROSS STORE PRICES

               IM+:

                      $9.99

                      $39.99
WHAT’S NEXT?
CROSS STORE DEVELOPERS

• Over    2,600 developers with apps in multiple stores

• Fast   growth in last months

• Growing...
PRICES TO SAME LEVEL
$8.00              $7.52

                                                    $5.96
$6.00

          ...
PRICES TO SAME LEVEL
$8.00


$6.00


$4.00


$2.00


  $0




 • Increased   transparency for consumers
NEW WAYS TO MONETIZE

  • Free App   with In-App Purchases starting at $0.99



  • One-off   paid App $6.99
NEW WAYS TO MONETIZE

  • Free Appwith In-App Purchases starting at $0.99
   Generated more revenue than FIFA in January 2...
STORE COMPETITION
Strong competition for the best developers:

 • Sheer     volume

 • Billing

 • Consumer      review pr...
2010:
GROWTH
THANK YOU
    Free Monthly Report
       www.distimo.com

Overview of all App Stores:
     www.appstores.info

Free analyt...
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Distimo Mobile 2.0 Europe Presentation

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Our presentation on the State Of Play of mobile app stores from Mobile 2.0 Europe. June 17 2010, Barcelona.

Distimo Mobile 2.0 Europe Presentation

  1. 1. app store analytics MOBILE APPLICATION STORES STATE OF PLAY Vincent Hoogsteder, Co-founder
  2. 2. MOBILE APP STORES
  3. 3. Developers Manufacturers & Carriers •Which stores to go for? •Apps are a reason to buy a phone •Manual work to monitor apps •Lack of insight in the market •What is competition doing?
  4. 4. ABOUT DISTIMO 1. Distimo collects all public application data from app stores 2. Developers use our analytics tool to monitor own and competing apps 3. Based on analyses of data, we deliver detailed market reports
  5. 5. Our findings on:
  6. 6. APPS US MARKET
  7. 7. STORE SIZES Total number of applications Apple iPhone 212,362 Android 50,444 GetJar 14,690 Nokia 10,833 Apple iPad 10,500 BlackBerry 7,846 Palm 2,032 Windows 1,069 0 55,000 110,000 165,000 220,000 • Appleis King • Android second largest May 15 - June 15 2010
  8. 8. STORE GROWTH New applications May 2010 Android 19% Nokia 15% Windows 10% Apple iPhone 7% 0% 5% 10% 15% 20% • Android relatively fastest growing
  9. 9. FREE VS PAID Apple iPhone 27% 73% Apple iPad 20% 80% BlackBerry 25% 75% Android 57% 43% Nokia 25% 75% Palm 33% 67% Windows 21% 79% 0% 100% Percentage Free Percentage Paid • Nokia’sshare paid apps decreasing • Android largest share free apps, but decreasing May 2010
  10. 10. MOST POPULAR PAID CONTENT 53% Games 44% Games 15% Entertainment 19% Tools 23% Games 31% Games 30% Themes 23% Utilities
  11. 11. MONETIZATION
  12. 12. REVENUE?
  13. 13. REVENUE?
  14. 14. PRICE COMPARISON Average price for all paid apps $8.00 $7.52 $5.96 $6.00 $4.01 $4.00 $3.29 $2.89 $2.34 $2.00 $0 • Apple, Androidand Nokia in same range • RIM and Microsoft twice as high May 2010
  15. 15. CROSS STORE PRICES Tetris prices: $2.99
  16. 16. CROSS STORE PRICES Tetris prices: $2.99 $6.99
  17. 17. CROSS STORE PRICES IM+: $9.99
  18. 18. CROSS STORE PRICES IM+: $9.99 $39.99
  19. 19. WHAT’S NEXT?
  20. 20. CROSS STORE DEVELOPERS • Over 2,600 developers with apps in multiple stores • Fast growth in last months • Growing number of channels, many carrier stores in 2010
  21. 21. PRICES TO SAME LEVEL $8.00 $7.52 $5.96 $6.00 $4.01 $4.00 $3.29 $2.89 $2.34 $2.00 $0 • Increased transparency for consumers
  22. 22. PRICES TO SAME LEVEL $8.00 $6.00 $4.00 $2.00 $0 • Increased transparency for consumers
  23. 23. NEW WAYS TO MONETIZE • Free App with In-App Purchases starting at $0.99 • One-off paid App $6.99
  24. 24. NEW WAYS TO MONETIZE • Free Appwith In-App Purchases starting at $0.99 Generated more revenue than FIFA in January 2010 • One-off paid App $6.99
  25. 25. STORE COMPETITION Strong competition for the best developers: • Sheer volume • Billing • Consumer review process • Driving traffic to your apps
  26. 26. 2010: GROWTH
  27. 27. THANK YOU Free Monthly Report www.distimo.com Overview of all App Stores: www.appstores.info Free analytics for developers: www.distimo.com/monitor Vincent Hoogsteder vincent@distimo.com twitter.com/distimo

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