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Distimo CTIA 2010 Presentation

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At CTIA Las Vegas 2010, we gave a presentation titled "Mobile Application Stores - State Of Play", during the "Mobile Web & Apps Worldforum" session.

At CTIA Las Vegas 2010, we gave a presentation titled "Mobile Application Stores - State Of Play", during the "Mobile Web & Apps Worldforum" session.

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  • - US stores, although trends I present are similar in EMEA region <br />
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Distimo CTIA 2010 Presentation Distimo CTIA 2010 Presentation Presentation Transcript

  • app store analytics MOBILE APPLICATION STORES STATE OF PLAY Remco van den Elzen, Co-founder
  • MOBILE APP STORES
  • ABOUT DISTIMO 1. Distimo collects all public application data from app stores 2. Developers use our analytics tool to monitor own and competing apps 3. Based on analyses of data, we deliver detailed market reports
  • DEVICE STORES Our findings on:
  • APPS US MARKET
  • STORE SIZES Total number of applications Apple 169,767 BlackBerry 5,862 Android 27,243 Nokia 7,491 Palm 1,806 Windows 830 0 37,500 75,000 112,500 150,000 Android: The number of applications seen last month • Appleis King • Android second largest
  • STORE GROWTH New applications February 2010 Apple 20,161 BlackBerry 636 Android 2,602 Nokia 645 Windows 93 0 7,500 15,000 22,500 BlackBerry: Worldwide store • Appleand Android relatively fastest growing • Added 14% and 13% new applications over last month
  • FREE VS PAID Percentage Free Percentage Paid Apple 25% 75% BlackBerry 24% 76% Android 59% 41% Nokia 16% 84% Palm 31% 69% Windows 22% 78% 0% 100% • Nokiahas largest share paid apps • Android largest share free apps
  • MOST POPULAR PAID CONTENT 51% Games 15% Entertainment 27% Games 22% Themes 48% Personalisation 17% Audio & Video 37% Games 8% Entertainment
  • MONETIZATION
  • REVENUE?
  • REVENUE?
  • PRICE COMPARISON Average price for all paid apps $7.91 $8.00 $6.13 $6.00 $3.89 $4.00 $2.96 $3.21 $2.46 $2.00 $0 • Apple, Androidand Nokia in same range • RIM and Microsoft more than twice as high
  • CROSS STORE PRICES Tetris prices: $4.99
  • CROSS STORE PRICES Tetris prices: $4.99 $6.99
  • CROSS STORE PRICES IM+ for Skype: $4.99
  • CROSS STORE PRICES IM+ for Skype: $4.99 $29.99
  • PRICES GOING TO $0.99 ? Top Paid $0.99
  • PRICES GOING TO $0.99 ? Top Paid $0.99 Top Grossing $9.99
  • PRICES GOING TO $0.99 ? Average prices $8.96 $9.00 $6.75 $4.50 $2.25 $2.25 $0 Average Price Top Paid Average Price Top Grossing • TopGrossing 4 x more expensive than Most Popular • Consumers willing to pay more for high quality apps
  • WHAT’S NEXT?
  • CROSS STORE DEVELOPERS • Over 1,600 developers with apps in multiple stores • Fast growth in last months • Growing number of channels, many carrier stores in 2010
  • NEW WAYS TO MONETIZE • Free App with In-App Purchases starting at $0.99 • One-off paid App $6.99
  • NEW WAYS TO MONETIZE • Free Appwith In-App Purchases starting at $0.99 Generated more revenue than FIFA in January 2010 • One-off paid App $6.99
  • PRICES TO SAME LEVEL $7.91 $8.00 $6.13 $6.00 $3.89 $4.00 $2.96 $3.21 $2.46 $2.00 $0 • Increased transparency for consumers
  • STORE COMPETITION Strong competition for the best developers: • Sheer volume • Billing • Consumer reviews • Driving traffic to your apps
  • 2010: GROWTH
  • THANK YOU Free Monthly Report (Released today!): www.distimo.com Overview of all App Stores: www.appstores.info Free analytics for developers: www.distimo.com/monitor Remco van den Elzen remco@distimo.com twitter.com/distimo