Distimo App Jam Presentation

app store analytics Monitoring Application Stores Remco van den Elzen Co-founder and Head of Business Development

app store overview ed: November 9, 2009 formation, check www.distimo.com App Store Android Market Blackberry App World Nokia Ovi Store GetJar Palm App Catalog Samsung App Store Sony Ericsson PlayNow LG Application Store Windows Marketplace Handmark Jul 11, 2008 Oct 22, 2008 Apr 1, 2009 May 26, 2009 Dec 1, 2004 Jun 6, 2009 Feb 3, 2009 Aug 10, 2009 Jul 13, 2009 Expected Q3 2009 Dec 1, 2000 iPhone OS Android OS Blackberry OS 4.2 Java, Symbian, Java, Symbian, Windows Palm webOS Symbian, Java, Symbian Windows Mobile Windows Mobile, Android, BlackBerry, Java, and higher Flash Lite, Mobile, Palm, Blackberry, Windows Mobiile Widgets Palm, Palm Web OS, N WRT Widgets Flash Lite, Android Windows Mobile, Symbian Ad 50M 1M 5-10M 5-10M 15M <1M 99,000 15,000 3,000 4,000 56,000 250 1,000 3,700 1,400 - - 2,000,000,000 40,000,000 Undisclosed - 500,000,000 1,000,000 Undisclosed - - - - iTunes Google checkout, opr. bill Paypal Credit card,operator billing Credit card Credit card Credit card, Paypal Credit card, premium SMS Credit card Credit card, operator billing 70% 70% 80% 70% Undisclosed, in beta 70% 70% - 80% 70% - Yes Yes Yes Yes Yes Yes Yes - Yes Yes Yes Yes No No No No No No - No No No Yes No No No No No No - No No No 77 26 19 - - 2 1 13 2 - - 77 8 19 - - 0 1 13 2 - - url.com/6r45es http://tinyurl.com/pbrpz6 http://tinyurl.com/b8tz88 - Open worldwide US, Canada UK, France, Italy - Australia, Canada - Open worldwide US$99 US$25 US$200 US$0 US$0 US$99 US$0 US$0 Undisclosed US$99 - Charges for operator billing to be paid from 70% developer rev share bango Vodafone 360 Java App Store Verizon VCast China Mobile Market T-Mobile web2go Software Store PocketGear Handango Archos AppsLib SlideME Dec 1, 2004 Expected end 2009 Undisclosed Expected Q4 2009 Aug 17, 2009 Nov 20, 2008 Sep 18, 2002 Jun 1, 2008 Jun 1, 2008 Sep 15, 2009 April, 2008 bian, Windows Undisclosed Java Windows Mobile, Palm, Windows Mobile, Android, BlackBerry, Android, BlackBerry, Blackberry, Palm Web OS, Android, Blackberry, Palm, Android Android m, Blackberry, Blackberry, Android, Android, Symbian Java, Mobile Web, Windows Mobile, Windows Mobile, Symbian Windows Mobile, Symbian A • h Lite, Android Symbian Sidekick, Windows Mobile 24+ mobile app stores • 24,000 - - - - - 70,000 - 66 292 - - - Operator billing - - - Operator billing - - - Device, operator and 100,000,000 Credit card 100,000,000 Credit card, Paypal - - Credit card, Amazon - - 70% - 70% 70% 70% 60% 60% - - No No No Yes Yes Yes - - - Yes Yes Yes - - - Yes Yes No independent stores Yes No No Yes No No No No No Yes No No - - pen worldwide - - - - - - - - - - - China 1 1 United States • 14+ platforms- - Open worldwide - - Open worldwide - - Open worldwide - - Open worldwide US$0 - - - - - Provided by Handmark • Different content - - - -

ABOUT DISTIMO 1. Distimo collects all public application data from app stores 2. Developers use our analytics tool to monitor own and competing apps 3. Based on analyses of data, we deliver detailed market reports

Our ﬁndings on:

DEVELOPERS

APPLICATION STORES

APPS AVAILABLE 14,000 3,300 100,000 Apple Android BlackBerry Source: Distimo (November 2009)

APPS AVAILABLE

PRICING Apple App Store 25% 75% Google Android Market 63% 37% BlackBerry App World 32% 68% Free Paid Source: Distimo (November 2009)

PRICING Entertainment Finance BlackBerry 3 times Games as expensive Navigation & Travel Adjust pricing to News & Weather store? Productivity Reference Social Networking Utilities / Tools 0 5 10 15 20 Apple App Store ($) Google Android Market ($) BlackBerry App World ($) Source: Distimo (October 2009)

CROSS STORE PUBLISHERS $6 $5.61 $4.39 $4 Average Application Price $3.42 $2 $0 Apple App Store Google Android Market BlackBerry App World Source: Distimo (October 2009)

PRICES SKEWING TO $0.99?

BEST PRICE POINT $0.99

BEST PRICE POINT? Average Price 100 Highest Ranked Apps $10.30 $2.58 Most Popular Most Grossing Source: Distimo (October 2009)

MOST GROSSING Games 49% Entertainment 6% Music 6% Navigation 5% Games grossing most Sports 5% Other 29% 0% 25% 50% Percentage Of Apps In Top 100 Grossing Source: Distimo (November 2009)

IN-APP PURCHASING Most Grossing In-App Purchase Applications Games 7 Social Networking 6 Books 4 Entertainment 4 Navigation 3 Productivity 3 Games Education 2 grossing most Lifestyle 2 Utilities 2 Other 7 0 1 2 3 4 5 6 7 Amount of free applications with in-app purchases per category Source: Distimo (November 2009)

CONTENT REFRESH RATE 30 26 Apps exposed longer on Android 20 20 Days in Top 100 14 10 0 Apple App Store Google Android Market BlackBerry App World Source: Distimo (October 2009)

THANK YOU New Monthly Report: www.distimo.com Monitor Launch: December Remco van den Elzen remco@distimo.com +31(0)6 449 787 73

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Distimo App Jam Presentation

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