0
Online First in 2014

KATE MORRIS
@katemorris
Kate Morris
Principal Consultant
kate.morris@distilled.net
@katemorris

@katemorris
Here is what you should
focus on in 2014.

@katemorris
Spend Time with Customers
Spend Budget on PR and Promotions
Get Interactive
Mobile is here. Everywhere.

Local and Reviews
Your Customers: Know Them
@katemorris
Benefits
•
•
•
•
•

Content Ideas
Product Ideas
Social Marketing Feedback
Marketing and Product Testing
Word of Mouth Infl...
Reaching Customers
•
•
•
•
•
•
•

Surveys via Email
Phone Surveys (they have to agree)
UserTesting.com
Qualaroo
In Person,...
Budget: PR and Promotions
@katemorris
Your great content will be
less effective if you don’t
tell people about it.

@katemorris
Real PR is the only “link
building” of today.

@katemorris
PR budgets were revised upwards by a net balance of 3.4 per
cent of clients – the highest figure over the past three quart...
Get Interactive
@katemorris
http://www.raptmedia.com/case-studies/philips-designed-toplay-drives-mobile-video-engagement
@katemorris
http://blogs.forrester.com/anthony_mullen/13-11-01-move_beyond_awareness_with_interactive_video

Our advertising forecast ...
Coming Soon …

@katemorris
Mobile isn’t a thing …
it’s EVERYTHING

@katemorris
A Former Client
Mobile Traffic % of All Traffic
50.00%
45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
http://www.internetretailer.com/2014/01/27/2014-e-retail-will-be-more-mobile-and-more-global

Indeed, on Black Friday, or ...
Don’t do a mobile site.
Do a responsive site.

@katemorris
Local: All About Reviews
@katemorris
Use of Reviews

http://www.brightlocal.com/wp-content/uploads/2013/06/Local-Consuner-Review-Survey-20131.pdf

@katemorris
Local Search Ranking Factors
This is PR and
Promotions

Focus efforts
here next.

http://moz.com/local-search-ranking-fact...
Spend Time with Customers
Spend Budget on PR and Promotions
Get Interactive
Mobile is here. Everywhere.

Local and Reviews
Thanks.
Any questions?
KATE MORRIS
kate.morris@distilled.net
@katemorris
@katemorris
Upcoming SlideShare
Loading in...5
×

Online First in 2014

273

Published on

Kate Morris' presentation about going Online First in 2014, from DistilledLive Seattle Meetup, 2/3/2014.

Published in: Marketing, Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
273
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "Online First in 2014"

  1. 1. Online First in 2014 KATE MORRIS @katemorris
  2. 2. Kate Morris Principal Consultant kate.morris@distilled.net @katemorris @katemorris
  3. 3. Here is what you should focus on in 2014. @katemorris
  4. 4. Spend Time with Customers Spend Budget on PR and Promotions Get Interactive Mobile is here. Everywhere. Local and Reviews
  5. 5. Your Customers: Know Them @katemorris
  6. 6. Benefits • • • • • Content Ideas Product Ideas Social Marketing Feedback Marketing and Product Testing Word of Mouth Influence
  7. 7. Reaching Customers • • • • • • • Surveys via Email Phone Surveys (they have to agree) UserTesting.com Qualaroo In Person, Email, Phone Discussions Events Research Social Media Accounts of Recent Customers
  8. 8. Budget: PR and Promotions @katemorris
  9. 9. Your great content will be less effective if you don’t tell people about it. @katemorris
  10. 10. Real PR is the only “link building” of today. @katemorris
  11. 11. PR budgets were revised upwards by a net balance of 3.4 per cent of clients – the highest figure over the past three quarters since PR has been specifically broken out in the IPA’s quarterly report. … The internet continues to be treated as a priority by clients, with a net 17.4 per cent revising up their budgets. 11 July 2013 by Lynsey Barber, PR Week http://www.prweek.com/article/1190283/outlook-pr-spend-brightens-according-bellwether-survey @katemorris
  12. 12. Get Interactive @katemorris
  13. 13. http://www.raptmedia.com/case-studies/philips-designed-toplay-drives-mobile-video-engagement @katemorris
  14. 14. http://blogs.forrester.com/anthony_mullen/13-11-01-move_beyond_awareness_with_interactive_video Our advertising forecast shows that online video for marketing is big business and is only going to get bigger. In Europe, the CAGR (compound annual growth rate) for total ad spend from 2013 to 2018 is 2.19%, but for online video ad spend, it is a staggering 18.83%. The US shows a similar (albeit smaller) skew, with total ad spend CAGR of 4.49% and video at 22.39%. Anthony Mullen, Forrester Research @katemorris
  15. 15. Coming Soon … @katemorris
  16. 16. Mobile isn’t a thing … it’s EVERYTHING @katemorris
  17. 17. A Former Client Mobile Traffic % of All Traffic 50.00% 45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00%
  18. 18. http://www.internetretailer.com/2014/01/27/2014-e-retail-will-be-more-mobile-and-more-global Indeed, on Black Friday, or the day after Thanksgiving, which is considered by many to be the unofficial kick-off to the holiday shopping season, one in five web purchases were made with a mobile device, according to web measurement firm comScore Inc. The following Monday, Cyber Monday, 17% of online purchases were made with a tablet or smartphone, comScore says. Katie Evans, Internet Retailer @katemorris
  19. 19. Don’t do a mobile site. Do a responsive site. @katemorris
  20. 20. Local: All About Reviews @katemorris
  21. 21. Use of Reviews http://www.brightlocal.com/wp-content/uploads/2013/06/Local-Consuner-Review-Survey-20131.pdf @katemorris
  22. 22. Local Search Ranking Factors This is PR and Promotions Focus efforts here next. http://moz.com/local-search-ranking-factors @katemorris
  23. 23. Spend Time with Customers Spend Budget on PR and Promotions Get Interactive Mobile is here. Everywhere. Local and Reviews
  24. 24. Thanks. Any questions? KATE MORRIS kate.morris@distilled.net @katemorris @katemorris
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×