Kimind Entreprise 2.0 Rhm 20081218

ENTERPRISE WEB 2.0 Miguel Membrado Founder & CEO [email_address] Paris – Dec. 18, 2008

Miguel Membrado

Serial entrepreneur & Consultant

ErgoSum in 1989 (Paris)

Search Engine & Document Image Processing Software

Mayetic in 1996 (Paris)

Collaborative Workspaces, #2 worldwide on the Internet

250,000 users, 45,000 workspaces, 100 countries, 14,000 organizations

Netcipia in 2006 (Palo Alto)

Participative Business Ecosystem (free wiki-blogs)

Online Content Monetization

Kimind Consulting in 2007 (Paris/London)

Web 2.0 & Enterprise 2.0 Consulting & Services

Kimind Consulting

Entreprise 2.0

Strategic Consulting & Services to large companies

Usage transformation, viral dissemination, change management, Google Apps implementation, enterprise blogging, participative project management, radical transparency, new participative customers relations, unleashing innovation and competitivity, agile management, …

Web 2.0

Consulting, Services & Coaching to startups

Web 2.0 website transformation, participative strategies, Web 2.0 business plans & business models, blog websites, online identity & reputation, blogosphere influence, start-up management, …

PARTICIPATION PARADIGM

Globalization 3.0 empowers individuals

Web 2.0 wave has woken up a « deep human longing for individuals to participate and make their voices heard "

CROWDSOURCING

CLOUD COMPUTING Providers are delivering storage, bandwidth and CPU from The Internet Client servers and data storage are on the cloud The Internet becomes a commodity like electricity

3 DIMENSIONS OF THE WEB 2.0

Social

Business

Technological

People centric

User Generated Content

Participation

The web as a platform

Working, trading, exchanging

Ajax, Web Services, Widgets, Mashups, …

A NEW GENERATION OF APPLICATIONS Wikis Blogs Social Bookmarking Online Office Social Networks Customized Home Pages RSS Feeds Online Instant Messenger Sharing media Sites …

WEB 2.0 ATTRIBUTES

Tags Folksonomy Tag clouds

Sharing Simplicity Feature focus

Comments Ratings Votes

Links Feedbacks Collaboration

Widgets Open APIs Webservices

Recommendations Participation

Videos Creative Commons Usability

WEB 2.0 HAS INDUCED NEW USAGES

Information production by the users

Participation, interaction, feedbacks

Tagging

Mass collaboration

Ratings, evaluations

Private life sharing

Transparency

Relationship

Content aggregation

Cloud computing

…

Collective intelligence emerges

from links and knowledge accumulation

WEB 2.0 HAS INDUCED NEW RULES

Continuous experimentation

Iterative development

Rely on people, users and clients

Communities management

Direct discussion with the market

Global business with small teams

100% participation

Transparency

Wirearchy

…

TOWARDS ENTERPRISE 2.0

What is Enterprise 2.0

Evolution in organization , management and methodologies

8 technical pillars

For which benefits

Individual and collective productivity growth

Better: competitiveness and innovation ; collective intelligence ; t alent and customer loyalty

Five Key concepts

The end of the e-mail/file era

Participation Age

Simplicity

Extended Organizations

Radical transparency

Rationalization & Optimization Wiki Collaborative Production Blog Interactive Communication e-Mail + attachments Local & Shared Files MS Office BEFORE: Production+ Communication+ Storage Collaborative Watch Social Bookmarking Online Office Collaborative Office Automation Webmail + Chat Interpersonal Communication & alerts Enterprise Social Networks Socialization + social directories AFTER: Customized Home Pages Information Consumption & Monitoring RSS Feeds

HOW TO EVOLVE Your organization today Kimind Quadrant Structured Unstructured (knowledge) Hierarchical Heterarchical (Participatory) © 2006-2008, Miguel Membrado – Kimind Informational Dimension Organizational Dimension Your organization tomorrow Management Evolution IS Evolution

BENEFITS