Innovation 1Innovation is a process, not a one time eventCopyright: http://www.dissertations-writing.co.uk/Dissertations-W...
Innovation 2Innovation is a process, not a one-off eventIn the modern era, the word innovation has become a very common te...
Innovation 3Moreover, organisations need to be innovative not only to increase effectiveness andefficiency but also to rem...
Innovation 4implementing newer processes for achieving more efficient and favourable results. The termsinnovation, inventi...
Innovation 5are implemented, there will be no innovation whatsoever. Creative ideas and plans thus have tobe implemented t...
Innovation 6According to Drucker (2012) there are seven sources of innovation or opportunity classeswhich are the unexpect...
Innovation 7Organisations attempt to accomplish and be innovative through various methods and inrecent years a lot of emph...
Innovation 8companies fail to recognise the changes in consumer behaviour and innovate accordingly, theywill be left behin...
Innovation 9that other players of the market are present and they keep on innovating new ideas. Keeping inview that innova...
Innovation 10quite crucial for these firms so that they can easily enhance their contacts and attain competitiveadvantage ...
Innovation 11is associated with innovation and they should take necessity measures to curb this risk (Tidd andBessant 2009...
Innovation 12implementation process like the fear of unknown, innovation is another person’s job, reductionof pay etc. All...
Innovation 13List of ReferencesBaer, M. (2012). Putting Creativity to Work: The Implementation of Creative Ideas inOrganiz...
Innovation 14Santamaría, L., Nieto, M. J., and Miles, I. (2012). Service innovation in manufacturing firms:Evidence from S...
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Innovation is a process, not a one time event; http://www.dissertations-writing.co.uk/

  1. 1. Innovation 1Innovation is a process, not a one time eventCopyright: http://www.dissertations-writing.co.uk/Dissertations-WritingCopyright: http://www.dissertations-writing.co.uk/
  2. 2. Innovation 2Innovation is a process, not a one-off eventIn the modern era, the word innovation has become a very common term which isapplicable to a wide range of aspects of the society, especially in the business world. Everybusiness guru today iterates that being innovative is the key to success while many conferencesand debates have taken place to examine the true nature and aspects of innovation. In the currentcontext where the term is used widely for a broad set of ideas, it sometimes gets confusing tounderstand what innovation really is and what it refers to. Innovation in the most basic sense canbe referred to as the process of identifying fresh and new solutions for solving vital problems.Developing and generating new ideas and initiatives to meet the constantly varying market andconsumer needs, incoherent demands of industry, consumers, processes or markets are the keyaspects of innovation (Stephenson 2011).It is also important that businesses realise the fact that innovation is not an end but ameans to an end which basically means that innovation is not a one-off event but rather anongoing process which needs to be developed, promoted and sustained for both the short andlong term success of the organisation. If innovation is deemed to be a one-off event, then inveracity, no business will innovate and remain stagnant once it has implemented a specificinnovation. This need to identify and recognise innovation as a process and not a one-off event iscrucial for organisational success, especially in the era of globalisation which is laced withtechnological advancements, ever changing consumer and market demands, expansion oforganisations to different continents and cut throat competition (Martini et al. 2012).Copyright: http://www.dissertations-writing.co.uk/
  3. 3. Innovation 3Moreover, organisations need to be innovative not only to increase effectiveness andefficiency but also to remain competitive while developing and sustaining competitive advantagethrough continuous innovation rather than relying on specific innovative ideas and not goingfurther. Innovation, in the modern era is the primary ingredient for competitive advantage andthis is evident through various practical examples such as innovation in cell phones, automobilesand various consumer goods which are now being produced and marketed innovatively. Anyorganisation which fails to incorporate continuous innovation is bound for failure as it candepend on a specific innovative product or service to a certain extant in the ever changingbusiness and economic climate (Trantow et al. 2013).Innovation can be achieved by implementing efficient and effective processes,techniques, products, technologies, services, ideas and methodologies to ensure that industry,consumer, society and market demands are met in an orderly and timely fashion. Innovation canalso be referred to the process of developing something new or changing an older service,product or process to meet with constantly changing nature of challenges. It can usually lead to abreakthrough which is usually beneficial to the society, consumers, market or industry in oneway or another. Innovation can thus be defined as developing newer processes, methods,techniques or products which are important and beneficial to any business or society and whichcan establish a strong market footing (Santamaría, Nieto and Miles 2012).Many people also confuse innovation with invention which is not the case as inventionrefers to the development of a new idea, notion or process which has no prior existence whileinnovation on the other hand is the implementation of a new idea or process (Varrall 2011).Additionally, innovation should not be confused with improvement as well because improvementinvolves enhancing older processes and doing things better while innovation refers toCopyright: http://www.dissertations-writing.co.uk/
  4. 4. Innovation 4implementing newer processes for achieving more efficient and favourable results. The termsinnovation, invention and improvement need to be clearly distinguished otherwise, there will beno innovation at all and people or organisations will simply be inventing or improving ratherthan innovating (Oliver 2012). Innovation is the key to success for any organisation in themodern era and this is why the nature of innovation needs to be analysed, explored and evaluatedwhich implies that it is important to understand what innovation is, where it comes from and howit can be promoted and sustained.Discussions and debates about innovation are usually made complex and confusingmainly due to the misunderstanding, misinterpretation and confusion regarding people’sperceptions of innovation, invention and creativity. People are often unable to differentiatebetween these three notions and this is why the difference needs to be clearly understood.Creativity is the ability of a person or an organisation to envisage and conjure up new andoriginal ideas while thinking out of the box. Invention on the other hand, as described earlierrefers to the formation of a new idea, notion, theory, process, product or method which does nothave any historical existence and which is identified as a result of unique and creative thinking.Albeit innovation may be linked to invention or creativity as it is the next logical step but it isactually the implementation of a new idea, product, service or method rather than coming upwith the idea. As invention is a method, product, process or service with no previous existence,therefore, every invention is in fact an innovation but this does not necessarily mean that everyinnovation is an invention (Mann, Watt and Matthews 2012).A person or organisation can concoct or conjure numerous ideas and plans; whichportrays creativity on part of that person or organisation, but until and unless those ideas or plansCopyright: http://www.dissertations-writing.co.uk/
  5. 5. Innovation 5are implemented, there will be no innovation whatsoever. Creative ideas and plans thus have tobe implemented to generate effective results in order to turn creativity into innovation. Any newmethods, techniques, processes or systems which are implemented in an organisation for the firsttime are an innovation even though other organisations may have been utilising those methods orprocedures already (Baer 2012). Additionally, many people also misinterpret innovation as beingapplicable to newer products which is not the case at all, as innovation may be related to newmethods, techniques, processes, models, strategies and frameworks.Innovation can come from a variety of sources including changing structure of themarket, varying demographics in the domestic and international context, advancements in thefields of scientific research and technology, alterations in structure of an industry, amendmentsin perceptions, needs and demands of people and consumers (Brynteson 2010). The mostcommonly identifiable and recognisable source of innovation is manufacturer innovation wherean organisation or an individual (manufacturer) practices innovation to sell the innovatedtechnique, procedure, product or service. This innovation deals with selling the innovatedproduct or service rather than self consumption or use. On the other hand, end user innovation isanother and recently recognised source of innovation where an organisation or an individualinnovates for self use and for enhancing current processes or methods. This innovation is basedon self use rather than selling as the innovation helps in enhancing processes, techniques,methods or strategies as they may no longer be effective, relevant or applicable due to changingsituations. End user innovation is one of the most critical, important and beneficial sources ofinnovation in context of the modern era which is overwhelmed with the level of technologicaladvancements and rapidly changing requirements and methods of doing business.Copyright: http://www.dissertations-writing.co.uk/
  6. 6. Innovation 6According to Drucker (2012) there are seven sources of innovation or opportunity classeswhich are the unexpected, incongruities, process needs, industry and market structure,demographics, changes in perception and new knowledge. He explained that innovation can berooted in any one or all of these sources and innovations are results of these sources. Closerexamination of all these sources reveals that today, almost all of these factors lead to innovationas there are incongruities in the form of conflicts in almost all business processes, the needs forchanging processes are changing very rapidly due to technological and scientific progress andthe industry and market structures are constantly changing due to increased expansions ofbusinesses and corporations around the world. Furthermore, as the world has now become aglobal village, the social aspects, demographics and perceptions of consumers are also changingvery rapidly as they interact with individuals from other social and cultural backgrounds. One ofthe most important and relevant sources in the current era with respect to innovation is theavailability of new knowledge as the human race is experiencing the highest level of knowledgeacquisition and availability today as compared to any point of time in history.Innovation may come from a variety of sources but in essence it requires three primaryfactors which include the identified need to innovate, capable individuals who are equipped withthe relevant tools and technology and finance to support the innovation. Innovation cannot andwill not take place if the need to innovate is not identified and if there is no need, there will be noinnovation as well. Once the need has been identified, the correct people who are able to bringabout the changes through innovation have to be selected and they have to be equipped with therelevant and applicable tools and technology for the innovation to be effective and successful.Finally, innovation will not be developed, let alone sustained if it is not backed by financialsupport (Clausen et al. 2012).Copyright: http://www.dissertations-writing.co.uk/
  7. 7. Innovation 7Organisations attempt to accomplish and be innovative through various methods and inrecent years a lot of emphasis has been laid on research and development for innovative andinventive products and services. The research and development departments of manyorganisations today are charged with bringing innovation not only to products but also to internalprocedures and processes as well. Scientific and technological research in any field motivatesand instigates innovation and leads to productivity, efficiency, growth and competitiveadvantage. Alternatively, innovation is also developed and sustained through changes in workpractices and processes through experience and knowledge sharing among individuals in anorganisation or an industry. While these two sources and routes to innovation arecomplementary, it is noteworthy that experience, knowledge and workplace practices lead toincremental and gradual innovation while research and development results in revolutionary,breakthrough and radical innovation (Sharif, Baark and Lau 2012). Thus, in order to achievecontinuous innovation it is important that organisations focus on both innovation throughresearch and development and experiences and workplace practices.Consumers also play a very significant role when it comes to innovation as innovationalso comes from the perceptions and buying behaviour of consumers with respect to variousproducts and services. Organisations today invest significantly in examining consumer behaviourand perceptions to ensure that their products and services meet the specific requirements of allconsumers. As tastes, perceptions, buying behaviour and preferences of consumers change,products and services also have to be changed and this is not a one-off event but an ongoingprocess as consumer demands and preferences change very rapidly in the modern age. IfCopyright: http://www.dissertations-writing.co.uk/
  8. 8. Innovation 8companies fail to recognise the changes in consumer behaviour and innovate accordingly, theywill be left behind, will no longer remain competitive and will eventually be forced out ofbusiness (Bindroo, Mariadoss and Pillai 2012).It can be said that innovation is definitely an ongoing process and it cannot be consideredas a single event. However, certain individuals do believe that it is basically a single process andno further considerations are associated with this process. Individuals who believe that it is asingle event believe that it should be secured by patent. In this manner the innovative ideabecomes protected in both the short and the long run. Several proponents of fact that innovationis a continuous process and it enhances with the passage of believes with the idea that innovationpossess several phases. These phases should be managed professional to attain the best possibleresults. There might be scenarios in which the innovative phase might tamper and drasticchanges might occur. However, it processes are managed effective and efficiently than one caneasily say that proactive results can be achieved through this methodology (Pisano 1996).Organisations heavily rely on innovative process so that they can develop a break through ideaand enhance their customer base. Once their customer base is enhanced automatically the profitmargins are boosted and ultimately companies are on the pathway of success. But innovativeprocesses are not about just inventing new process, products or services and leaving them in thesame manner in which they were initially invented. Processes should revamp with the passage oftime keeping in view the internal and external scenarios of an organisation.Managing stiff competition can be considered as an art and in saturated sector this art isusually mastered by the giants of the industry. However, people should be aware of this fact thata terminology sustainable competitive advantage is a relative term or it can also be said that it isan ideal term. This terminology cannot be achieved in many circumstances because of the factCopyright: http://www.dissertations-writing.co.uk/
  9. 9. Innovation 9that other players of the market are present and they keep on innovating new ideas. Keeping inview that innovation is an ongoing process these organisation invent new and modernizedtechnologies to tackle the competition. Once they are able to tackle the competition with thesemethodologies the idea of sustainable competitive advantage automatically breaks down.Therefore, organisations and decisions makers should realise this fact that they have to enhancetheir process in order to keep their respective firms on a winning track (Drucker 2012). If theyare not able to do this other players of the market might tamper their growth and it is highlyprobable that they might take their position. The core idea that is associated with the aspect ofinnovation is that if you innovative in a proactive manner and on continuous manner then yourcompetitors cannot copy you. Organisations believe that patents are helping them by provingthem a document through which their competitors cannot copy the idea (Clausen, Pohjola,Sapprasert and Verspagen 2012). Ultimately, innovative process stop and in reality patents arehurting the innovative process because individuals are not improving it. Through innovating oncontinuous basis organisations can develop better products and they can fulfil the expectations oftheir customers in the longer run. This would enhance the profit margin and create long lastingbeneficial effect for the organisation.The best part in innovation is that the speed of innovation varies from one organisation toanother organisation. This variation is based on several factors like external and internalenvironments of organisations, market demand, state of the art technology, management stylesetc. All these aspects play a major role in managing the aspects associated with innovation. It canbe said that innovation cannot be considered as a simple task of collective events because itinvolves complex procedures which directs the decisions makers. Firms usually do not operate inisolated environment and they have to interact with others in the market place. Networking isCopyright: http://www.dissertations-writing.co.uk/
  10. 10. Innovation 10quite crucial for these firms so that they can easily enhance their contacts and attain competitiveadvantage through this strategy. However, it should be noted that these networks are quiteimportant for small firms because they do not have must expertise and specialized personals ascompared to large organisations. Smaller firms do not have a large networks and data library thatis the reason why they need networks to enhance their presence in the market place. Technicaldata, inquires, sales leads etc comes from these networks (Mothe and Foray 2001). Besides thatsupplier, competitors, agencies, professional associations etc constitute an enterprise network.All these and other related aspects can be triggered together just to enhance the performance ofan organisation and networks play a significant role in that.Tidd and Bessant (2009) believe that there are certain risks that are directly and indirectlyinvolved in the process of innovation. The researcher believes that it is definitely a continuousevent and it cannot be considered as a single event or a one off event. It is a complex process thatusually starts quite easily but with the passage of time it becomes quite complex andorganisations are unable to control the flow of events. The element of risk is involved because ofthe fact that innovations most of the time are new and employees are not aware with the scenariothat how can they control it. There are certain unknown risks too like what will happen is processare initiated in a timely manner but they are not controlled properly. Besides that there might bea consideration that the processes are not viable enough to implement although it was gaugedearlier that these process are applicable. The actual implementation phase might falter and in theproduct or strategy might fail in the longer run. In certain medical surgeries new and modernisedmethods are implemented by surgeons so that they can cure deadly diseases. However, at timesthe innovative processes might not work and there is a severe risk of patient being dead.Strategists and analysis should analyse this phenomenon of innovation that a certain level of riskCopyright: http://www.dissertations-writing.co.uk/
  11. 11. Innovation 11is associated with innovation and they should take necessity measures to curb this risk (Tidd andBessant 2009).Innovation and its related processes are not only confined to business relatedorganisations but other sectors like public service sector, non-profit organisations can alsobenefit a lot from this approach. In government organisation people usually people are satisfiedwith the way they are working and they want a similar work flow because of several reasons.However, innovation brings in change in the organisation because of which these governmentemployees are quite worried as they believe that change is a negative strategy that might tarnishtheir growth. Innovation is entering every sector of our society and that is the reason whygovernment should embrace it with open arms. The public sector should grab this idea and theyshould enhance their strategic thinking process so that innovative ideas are fostered in theirrespective organisations. In certain scenarios the processes are present but they need to figure outhow effectively they can implement the facets of innovation in their respective organisations.Government organisations should understand the fact that they should move towards moretechnologically advance options so that secrecy of data, privacy infringement and other aspectsare managed in a significant manner (Oliver 2012). In the similar manner the phases ofinnovation should be implemented so that employees can understand that they have a culture ofinnovation and they cannot stay in this organisation by being stagnant. Innovation and changemanagement is a process that reflects an organisation orientation towards success. A successfuland a forward looking organisation would grasp innovation with open arms and a stagnantorganisation would look for alternatives. External influences are needed to implement the facetsof innovation in a proactive and once it is done it is highly probable that an organisation can runsmoothly over a longer period of time. There might be certain road blocks or lapses in theCopyright: http://www.dissertations-writing.co.uk/
  12. 12. Innovation 12implementation process like the fear of unknown, innovation is another person’s job, reductionof pay etc. All these negative connotations would be removed effectively by a change agent andprocess might work swiftly. All these aspects are of importance if government agencies arewilling to implement innovation and they are ready to bring a positive change in their respectiveorganisations.In a nutshell it can be said that innovation is a positive process if it’s implemented in aviable manner. This process might be tampered by certain negative forces but if effectivemeasures are taken then positive results can be experienced. However, innovative process shouldbe ingrained in organisations not for the purpose of explaining the positives to one another. Thecore idea would be to implement a plan that can bring a positive change in the organisation sothat it can flourish. However, innovation should not be linked with invention as invention isexperienced in a single go and it can be considered as a stagnant process. Innovation is acontinuous process and when it is gelled with improvement to give better quality in both shortand the long run. Considering innovation as a stagnant process is basically supporting a negativemind frame of not changing things. In this manner people would only go for inventions and withthe passage of time change would not be implemented. It should be portrayed to the people thatchange is a positive perspective and effective change management policies should be opted bythe people.Copyright: http://www.dissertations-writing.co.uk/
  13. 13. Innovation 13List of ReferencesBaer, M. (2012). Putting Creativity to Work: The Implementation of Creative Ideas inOrganizations. Academy of Management Journal , 55 (5), 1102-1119.Bindroo, V., Mariadoss, B. J., and Pillai, R. G. (2012). Customer Clusters as Sources ofInnovation-Based Competitive Advantage. Journal of International Marketing , 20 (3),17-33.Brynteson, R. (2010). The Managers Pocket Guide to Innovation. Amherst, MA: HumanResource Development.Clausen, T., Pohjola, M., Sapprasert, K., and Verspagen, B. (2012). Innovation strategies as asource of persistent innovation. Industrial and Corporate Change , 21 (3), 553-585.Drucker, P. (2012). Innovation and Entrepreneurship. Oxford: Butterworth-Heinemann.Mann, A., Watt, G., and Matthews, P. (2012). The Innovative CIO: How IT Leaders Can DriveBusiness Transformation. New York, NY: Apress.Martini, A., Gastaldi, L., Magnusson, M., and Laugen, B. T. (2012). Continuously innovating thestudy of continuous innovation: from actionable knowledge to universal theory incontinuous innovation research. International Journal of Technology Management , 60(3-4), 157-178.Mothe, J., and Foray, D. (2001). Knowledge Management in the Innovation Process. New York:Springer.Oliver, G. R. (2012). Foundations of the Assumed Business Operations and Strategy Body ofKnowledge (BOSBOK): An Outline of Shareable Knowledge. Sydney: Darlington Press.Pisano, G. (1996). The Development Factory: Unlocking the Potential of Process Innovation.New Jersey : Harvard Business Review Press.Copyright: http://www.dissertations-writing.co.uk/
  14. 14. Innovation 14Santamaría, L., Nieto, M. J., and Miles, I. (2012). Service innovation in manufacturing firms:Evidence from Spain. Technovation , 32 (2), 144–155.Sharif, N., Baark, E., and Lau, A. K. (2012). Innovation activities, sources of innovation andRandD cooperation: evidence from firms in Hong Kong and Guangdong Province, China.International Journal of Technology Management , 59 (3-4), 203-234.Stephenson, E. (2011). Innovation. Bloomington, IN: iUniverse.Tidd, J., and Bessant, J. (2009). Managing Innovation: Integrating Technological, Market andOrganizational Change. New Jersey: Wiley.Trantow, S., Hansen, A., Richert, A., and Jeschke, S. (2013). Emergence of Innovation – ElevenStrategies to Increase Innovative Capability. Automation, Communication andCybernetics in Science and Engineering , 161-189.Varrall, G. (2011). Making Telecoms Work: From Technical Innovation to Commercial Success.Chichester, West Sussex: John Wiley and Sons.Copyright: http://www.dissertations-writing.co.uk/

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