Media History 6
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Media History 6

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Media History 6 Media History 6 Presentation Transcript

  • Media History 6 th session: New Media Steen Christiansen [email_address]
  • Tjek studiebloggen
    • Hvis I vil på studieophold næste forår, skriv til Evy ASAP
  • Classes postponed until April 1 st View slide
  • New Media History
    • Convergence View slide
    • Mediascape
    • Technological determination and media
    • WWW
    • iPods and Cell Phones
  • Convergence
    • Audio, video and data in one source on one device
      • Technological
      • Digitalization
      • Content no longer separated by device
        • Access email and Facebook via phone
        • PS3 is also a web-browser
  • Convergence
    • There are other forms of convergence
      • Content convergence
      • Distribution convergence
      • Platform convergence
      • Industrial convergence
      • Social convergence
      • Aesthetic convergence
      • Cultural convergence
  • Convergence
    • Media can no longer be understood in isolation
      • Music videos: MTV, YouTube, band website, Facebook/MySpace?
  • Mediascape
    • Border-crossing
    • Global (but mainly Western)
    • Interconnected
  • Technology
    • Technology refers both to a web of human practices and the products of those practices (Cultural Theory, Key Concepts 404)
    • Technology influences our perception of events (CT 407)
  • Technology and Media
    • Determination
    • Affordances
    • Emergence
    • Impact
  • Determination
    • Economic basis
      • “Follow the money”
      • Economy explains how technology and media develop
      • Top-down approach
  • Determination
    • Cultural basis
      • “Follow the uses”
      • Actual use impacts technological development as well
      • Bottom-up approach
  • Text messages
  • Affordances
    • Possibilities
    • Changes depending on situation
    • A car can be a bench
  • The case for video
    • Home video changes the user’s relation to the medium to one of producer rather than simply consumer
    • Distribution, exhibition, production placed in wider hands
  • Troops
  • Napster
  • In Rainbows
  • Emergence
    • When technological affordances take social form
    • What emerges and what remains
    • Memes
  • LOLCats
  • LOLCats
  • LOLCats
  • LOLCats
  • LOLCats
  • Impact
    • Consequences
    • Process rather than event
  • Impact "Computer games don't affect kids, I mean if Pac Man affected us as kids, we'd all run around in a darkened room munching pills and listening to repetitive music." Kristian Wilson, Nintendo, Inc, 1989
  • WWW
    • Origins and reasons
      • ARPANET
      • BBS
      • The Birth of WWW
      • Web 2.0
      • Viral web
        • Facebook
        • YouTube
        • Delicious
        • Grooveshark
  • Obama Presidential Campaign
    • User-generated
    • New media
  • Obama Presidential Campaign
  • Obama Presidential Campaign
    • "One voice can make a difference. Make that voice yours! Fwd this msg and make sure all your friends vote today for Barack. Questions, call 866-675-2008."
  • Obama Presidential Campaign
  • Obama Presidential Campaign
  • Obama Presidential Campaign
  • Obama Presidential Campaign
  • Obama Presidential Campaign
  • Obama Presidential Campaign
  • Obama Presidential Campaign
  • Obama Presidential Campaign
  • Obama Presidential Campaign
  • Obama Presidential Campaign
  • Obama Presidential Campaign