Media History 6

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Media History 6

  1. 1. Media History 6 th session: New Media Steen Christiansen [email_address]
  2. 2. Tjek studiebloggen <ul><li>Hvis I vil på studieophold næste forår, skriv til Evy ASAP </li></ul>
  3. 3. Classes postponed until April 1 st
  4. 4. New Media History <ul><li>Convergence
  5. 5. Mediascape
  6. 6. Technological determination and media
  7. 7. WWW
  8. 8. iPods and Cell Phones </li></ul>
  9. 9. Convergence <ul><li>Audio, video and data in one source on one device </li><ul><li>Technological
  10. 10. Digitalization
  11. 11. Content no longer separated by device </li><ul><li>Access email and Facebook via phone
  12. 12. PS3 is also a web-browser </li></ul></ul></ul>
  13. 13. Convergence <ul><li>There are other forms of convergence </li><ul><li>Content convergence
  14. 14. Distribution convergence
  15. 15. Platform convergence
  16. 16. Industrial convergence
  17. 17. Social convergence
  18. 18. Aesthetic convergence
  19. 19. Cultural convergence </li></ul></ul>
  20. 20. Convergence <ul><li>Media can no longer be understood in isolation </li><ul><li>Music videos: MTV, YouTube, band website, Facebook/MySpace? </li></ul></ul>
  21. 21. Mediascape <ul><li>Border-crossing
  22. 22. Global (but mainly Western)
  23. 23. Interconnected </li></ul>
  24. 24. Technology <ul><li>Technology refers both to a web of human practices and the products of those practices (Cultural Theory, Key Concepts 404)
  25. 25. Technology influences our perception of events (CT 407) </li></ul>
  26. 26. Technology and Media <ul><li>Determination
  27. 27. Affordances
  28. 28. Emergence
  29. 29. Impact </li></ul>
  30. 30. Determination <ul><li>Economic basis </li><ul><li>“Follow the money”
  31. 31. Economy explains how technology and media develop
  32. 32. Top-down approach </li></ul></ul>
  33. 33. Determination <ul><li>Cultural basis </li><ul><li>“Follow the uses”
  34. 34. Actual use impacts technological development as well
  35. 35. Bottom-up approach </li></ul></ul>
  36. 36. Text messages
  37. 37. Affordances <ul><li>Possibilities
  38. 38. Changes depending on situation
  39. 39. A car can be a bench </li></ul>
  40. 40. The case for video <ul><li>Home video changes the user’s relation to the medium to one of producer rather than simply consumer
  41. 41. Distribution, exhibition, production placed in wider hands </li></ul>
  42. 42. Troops
  43. 43. Napster
  44. 44. In Rainbows
  45. 45. Emergence <ul><li>When technological affordances take social form
  46. 46. What emerges and what remains
  47. 47. Memes </li></ul>
  48. 48. LOLCats
  49. 49. LOLCats
  50. 50. LOLCats
  51. 51. LOLCats
  52. 52. LOLCats
  53. 53. Impact <ul><li>Consequences
  54. 54. Process rather than event </li></ul>
  55. 55. Impact &quot;Computer games don't affect kids, I mean if Pac Man affected us as kids, we'd all run around in a darkened room munching pills and listening to repetitive music.&quot; Kristian Wilson, Nintendo, Inc, 1989
  56. 56. WWW <ul><li>Origins and reasons </li><ul><li>ARPANET
  57. 57. BBS
  58. 58. The Birth of WWW
  59. 59. Web 2.0
  60. 60. Viral web </li><ul><li>Facebook
  61. 61. YouTube
  62. 62. Delicious
  63. 63. Grooveshark </li></ul></ul></ul>
  64. 64. Obama Presidential Campaign <ul><li>User-generated
  65. 65. New media </li></ul>
  66. 66. Obama Presidential Campaign
  67. 67. Obama Presidential Campaign <ul><li>&quot;One voice can make a difference. Make that voice yours! Fwd this msg and make sure all your friends vote today for Barack. Questions, call 866-675-2008.&quot; </li></ul>
  68. 68. Obama Presidential Campaign
  69. 69. Obama Presidential Campaign
  70. 70. Obama Presidential Campaign
  71. 71. Obama Presidential Campaign
  72. 72. Obama Presidential Campaign
  73. 73. Obama Presidential Campaign
  74. 74. Obama Presidential Campaign
  75. 75. Obama Presidential Campaign
  76. 76. Obama Presidential Campaign
  77. 77. Obama Presidential Campaign
  78. 78. Obama Presidential Campaign

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