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Taking WordPress Beyond the Blog
Thord Daniel Hedengren
• Author of Smashing WordPress: Beyond the
• Currently wrapping up the follow-up
Smashing WordPress Themes
• Crazy ringleder for WordCamp
• Catch me at tdh.me or tdh.se
@tdhedengren or @tdh.se
WordPress can take it
- if your setup can
• Can your webhost take the heat?
• Is your server powerful enough?
• Are you utilizing caching, and are you using caching plugins?
What about security?
• WordPress has a lot of users, that means bugs will be found
- that’s a good thing!
• Security updates are fairly frequent, ﬁxing everything from issues with
the code, to PHP security breaches
• Can you say the same of your closed source CMS?
• Anyone can blog, they are straight forward and easy
• With WordPress, blogging is no harder than writing in a word
• The content ﬂow of blogs have changed how text is treated online
• Anyone can expand their WordPress blog with plugins and themes at
the click of a button
Blogs are great
because they are so easy to use
WordPress as a CMS
• Still easy to update and manage
• Still easy to expand feature-wise thanks to plugins
• Widget areas makes most sites a breeze to manage
Anyone can blog with WordPress,
so anyone can use it as a CMS
The WordPress CMS setup
• Using static Pages for static content (about page, contact us)
• Using categories for often updated sections (news section, blog)
• Using Page Templates to gain more design control when needed
CMS with beneﬁts
• WordPress is SEO friendly from the start
• Tagging is hot, and WordPress got it out of the box
• The huge amount of plugins means that someone probably already
solved your problem - no more waiting for deployment of a simple
• Huge choice of developers
Version 3.0 cranks it up a notch
• Custom post types: You’re not limited to posts and pages anymore
• Custom taxonomies: Create your own tag or category hierarchies
• More control in themes - still short deploy times
Custom post types
Separate content from Customize what ﬁelds
the content ﬂow are available per post
Make parts of the
website editable through Tailor posts to your
custom posts needs
• WordPress needs more ﬁne-grained control of what goes where
outside of the widget areas
• Better media management
• Still very template driven