Disperse Capabilities

You’re going to need a lot of expertadvice, highly trained professionals,and unique and tested infrastructureto get the most out of social media.Disperse wants to be yoursocial media agency. © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

The Disperse Interactive Process Phase 1: Planning + Targeting Phase 2: Message Planning +Phase 5: ProductionTracking +Monitoring Phase 4: Phase 3: Network Growth + Proﬁle Registration + Management Development © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

The Disperse Planning GuideObjective Intended Target Goal Creative Product Voice & Tone a p Content Type MStandardMessaging Segment 1 Acquisition (new customer) MESSAGE g y Branded Video te(establish creds) Segment 2 Retention Sub-brand Maps a (current customer) rCampaign tMessaging Segment 3 Spokes Pics S(call to action) person le Segment 4 Text pAdminMessaging Segment 5 Audio m(survey/poll) S a © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

Always reach the right audience with HEX™ Backed by years of behavioral economic research into pre-determined consumer preferences for all types of content in a converged world, our HEX Targeting Matrix™ is a proprietary planning tool that maximizes your investment in social media via Disperse. © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

Target Audience Proﬁling and Segmentation Twitter 1 Twitter 2 Twitter 3 Twitter 4 Twitter 5 Audience 1 Post 10:10a Post 10:12a Post 10:14a Post 10:16a Post 10:18a Audience 2 Post 10:20a Post 10:22a Post 10:24a Post 10:26a Post 10:28aThe best way to reach10:32a right audience Audience 3 10:30a Post the 10:34a Post10:36a Post Post Post 10:38a Audience 4 Post 10:40a Post 10:42a Post 10:44a Post 10:46a Post 10:48a FB 1 FB 2 FB 3 FB 4 FB 5 Audience 1 Post 10:10a Post 10:12a Post 10:14a Post 10:16a Post 10:18a Audience 2 Post 10:20a Post 10:22a Post 10:24a Post 10:26a Post 10:28a Audience 3 Post 10:30a Now, imagine doing this yourself? 10:32a Post 10:34a 10:36a Post 10:38a Post Post Audience 4 Post 10:40a Post 10:42a Post 10:44a Post 10:46a Post 10:48a © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

The Disperse Creative Impact * In this period… 13% increase in client activity.Client activity on socialmedia, Jan 4 - May 2, 2010 37% of our audiences are actively engaged with client on social media. BEFORE AFTER Disperse Interactive Client Performance Report Mar 1 - Apr 26, 2010 © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

The Disperse Creative Impact:10-Month Projection Scenarios 500,000 Engaged Fans (with original creative for social media) first 3 months proactive growth 50,000 Engaged Fans (without original creative for social media) 20,000 Engaged Fans (without Disperse) © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

Scale counts. And no one else has it but us. Them.18-24monthsto get your 1st msg out Us. 6 months to get your 1st msg out © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

And thanks to our scale, we synchronize your message... …across hundreds of proﬁles on dozens of sites. Disperse 360° Social Media Brand Management © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

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So what exactly do we do?We are… Caretakers of your brand on social mediaWe do… Creative and Production (vids, pics, graphx) Websites Guerrilla and event marketing (activation) Monitoring and analysis Consumer surveying and analysis © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

Surveying consumers on Disperse uses social media to do:meaningful questions has come -Brand Trackinga long way from focus groups. -Creative Testing -Reputation Monitoring -Omnibus Research © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

The research process… poorly- templated time-sloppy expensive questionable costly basic worded format/ consumingplanning recruitment incentives processing analysis questions design administering © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

The research process with Disperse. * † professional custom Disperse uses social media momentum- actionable engaging real-time analysis on social media format/ to recruit niche based questions processing web-based planning design participants w/o incentives administering dashboard* Will require you to adjust how you plan and design your survey. But don’t worry, we will explain everything.† Disperse also has full planning, survey design, administration, processing, and analytical capabilities. © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

The Leadership Team Al Berrios Founder, 10 years experience in interactive marketing, speaker, author. Responsible for overall management and business development. (Principal) Erik Hopf 7 years experience in interactive marketing. Responsible for day-to-day (VP, Operations) management. Rico Gratil 5 years experience in interactive marketing. Responsible for all video (Director, Video Production) production. Stephen Byrne 15 years experience in interactive marketing, speaker, author. Responsible(Director, Strategic Planning + Analysis) for client-facing social media brand planning and analysis. Brian Gillard 10 years experience in interactive marketing. Responsible for marketing (Dir., Strategic Marketing + Analysis) and client-facing research. Gary Spagnoli 5 years experience in interactive marketing. Responsible for client-speciﬁc (Project Manager) project management. Rodrigo Brancher 5 years experience in interactive marketing. Responsible for all (Director, Programmer) programming - websites, dashboards and apps. Dolly Turner 5 years experience in interactive marketing. Responsible for large-client service management. (VP, Account Management) © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

Activation/Event/Guerrilla MarketingPublic Relations,Political Campaigns,Public AdvocacyDirect Marketing +SalesMarketing Research +AnalysisMinority MarketingBranding, Design +AdvertisingB2B Marketing © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

Are you sure that your current agency is really doingsocial media? The Doers. The Thinkers. Types of 10% 90% social media agencies… Things that need to get done for success. Ideas. 90% 10% …and what they actually do. © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

ocial media’s impact on other digital channels* search engine email database mobile access rankings increase 5x grows 2x grows 3x Social Media Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 * Estimated © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

The difference between optimizing brand presence on social media vs. developing brand presence on social media is $ $ engagement.$ $ $ $ $ © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

Disperse Interactive is aninteractive agency with 10years experience guidingclients through thecomplexities of word ofmouth marketing online.Thank you for giving us anopportunity to tell you ourstory. © 2010. All Rights Reserved. Disperse Interactive, Inc. Contents are conﬁdential.

Disperse Capabilities

by Disperse Interactive on Dec 24, 2010

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Disperse Capabilities — Presentation Transcript