SEO FOR CONTENT AUTHORS

By Steve Mortiboy, Semper Fi Web Design
What is SEO?

semperfiwebdesign.com
SERPS

(Search Engine Results Pages)

semperfiwebdesign.com
Dispelling the Myths
1.  Paid ads rank higher
2.  I need to hire an expert
3.  I need specialist knowledge
4.  SEO is all ...
Controlling Search Results
What Google sees:

What Google displays:

The Title tag

The Meta Description

semperfiwebdesig...
Controlling Search Results

semperfiwebdesign.com
Keywords
Meta Keywords

Google Hummingbird =

Smarter searches
Smarter search results
The death of keywords
Conversational...
Authorship
Google displays author information in SERPS

Authorship data added to website source code

semperfiwebdesign.co...
Setting Authorship

semperfiwebdesign.com
Verifying Authorship

semperfiwebdesign.com
Testing Authorship
http://www.google.com/webmasters/tools/richsnippets

semperfiwebdesign.com
The XML Sitemap

semperfiwebdesign.com
Creating an XML Sitemap

semperfiwebdesign.com
Submitting an XML Sitemap
https://www.google.com/webmasters/tools/

semperfiwebdesign.com
Optimizing Content - URLs
DOMAIN

–

semperfiwebdesign.com

Extension

–

.com, .co, .net, .org

Page URL

–

/about-us/

...
Pretty Permalinks

semperfiwebdesign.com
URL Structure
URL Structure:
http://semperfiwebdesign.com/services/web-design/

Navigation Menu / Page Structure

semperfi...
Optimizing Content - Headings
My Report Title – H1
Opening paragraph of my report

Section Title – H2
Opening paragraph of...
Optimizing Content - Headings

semperfiwebdesign.com
Optimizing Content - Content

Your content it borez me

semperfiwebdesign.com
Optimizing Content - Content

• 
• 
• 
• 
• 

Bulleted Lists
Images
Infographics
Videos
Links

semperfiwebdesign.com
Optimizing Content - Linking

Internal Links – /services/web-design/
External Links – http://wordpress.org/
Back Links – h...
Optimizing Content – Internal Links

semperfiwebdesign.com
Optimizing Content – External Links
Open external links in a new browser tab – target=“blank”
Ask Google not to follow thi...
Optimizing Content – Back Links
High Quality

Low Quality

semperfiwebdesign.com
Optimizing Content – Images

semperfiwebdesign.com
Social Media
Jetpack:
Publicize - http://jetpack.me/support/publicize/
Sharing - http://jetpack.me/support/sharing/
Facebo...
Social Media – Open Graph Meta

semperfiwebdesign.com
Social Media – Open Graph Meta

semperfiwebdesign.com
Social Media – Open Graph Meta

semperfiwebdesign.com
Google Analytics

semperfiwebdesign.com
Adding Google Analytics Code

semperfiwebdesign.com
Google Analytics Key Stats

semperfiwebdesign.com
Google Webmaster Tools

semperfiwebdesign.com
Google Webmaster Tools

semperfiwebdesign.com
Google Webmaster Tools

semperfiwebdesign.com
Checking Progress - Be Patient

semperfiwebdesign.com
Incognito / Private Browsing

semperfiwebdesign.com
Incognito / Private Browsing

semperfiwebdesign.com
Site Search

semperfiwebdesign.com
•  Development
•  Design
•  SEO

•  Support	
  
•  Security	
  
•  Performance	
  
WordPress SEO for Content Authors
WordPress SEO for Content Authors
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WordPress SEO for Content Authors

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WordCamp Raleigh 2013 presentation by Steve Mortiboy of Semper Fi Web Design about SEO for authors

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WordPress SEO for Content Authors

  1. 1. SEO FOR CONTENT AUTHORS By Steve Mortiboy, Semper Fi Web Design
  2. 2. What is SEO? semperfiwebdesign.com
  3. 3. SERPS (Search Engine Results Pages) semperfiwebdesign.com
  4. 4. Dispelling the Myths 1.  Paid ads rank higher 2.  I need to hire an expert 3.  I need specialist knowledge 4.  SEO is all about keywords and backlinks 5.  SEO and ranking highly is important 6.  SEO is all trickery and hidden code semperfiwebdesign.com
  5. 5. Controlling Search Results What Google sees: What Google displays: The Title tag The Meta Description semperfiwebdesign.com
  6. 6. Controlling Search Results semperfiwebdesign.com
  7. 7. Keywords Meta Keywords Google Hummingbird = Smarter searches Smarter search results The death of keywords Conversational search More emphasis on well written content semperfiwebdesign.com
  8. 8. Authorship Google displays author information in SERPS Authorship data added to website source code semperfiwebdesign.com
  9. 9. Setting Authorship semperfiwebdesign.com
  10. 10. Verifying Authorship semperfiwebdesign.com
  11. 11. Testing Authorship http://www.google.com/webmasters/tools/richsnippets semperfiwebdesign.com
  12. 12. The XML Sitemap semperfiwebdesign.com
  13. 13. Creating an XML Sitemap semperfiwebdesign.com
  14. 14. Submitting an XML Sitemap https://www.google.com/webmasters/tools/ semperfiwebdesign.com
  15. 15. Optimizing Content - URLs DOMAIN – semperfiwebdesign.com Extension – .com, .co, .net, .org Page URL – /about-us/ Post URL – /training/wordpress-seo-for-beginners/ Subdomains/Subdirectories – store.semperfiwebdesign.com semperfiwebdesign.com/store/ semperfiwebdesign.com
  16. 16. Pretty Permalinks semperfiwebdesign.com
  17. 17. URL Structure URL Structure: http://semperfiwebdesign.com/services/web-design/ Navigation Menu / Page Structure semperfiwebdesign.com
  18. 18. Optimizing Content - Headings My Report Title – H1 Opening paragraph of my report Section Title – H2 Opening paragraph of my section Paragraph Title – H3 Paragraph content Sub Paragraph Title – H4 Paragraph content semperfiwebdesign.com
  19. 19. Optimizing Content - Headings semperfiwebdesign.com
  20. 20. Optimizing Content - Content Your content it borez me semperfiwebdesign.com
  21. 21. Optimizing Content - Content •  •  •  •  •  Bulleted Lists Images Infographics Videos Links semperfiwebdesign.com
  22. 22. Optimizing Content - Linking Internal Links – /services/web-design/ External Links – http://wordpress.org/ Back Links – http://semperfiwebdesign.com/ semperfiwebdesign.com
  23. 23. Optimizing Content – Internal Links semperfiwebdesign.com
  24. 24. Optimizing Content – External Links Open external links in a new browser tab – target=“blank” Ask Google not to follow this link – rel=“nofollow” <a title=“WordPress.org” href=http://wordpress.org/ target=“_blank” rel=“nofollow”> semperfiwebdesign.com
  25. 25. Optimizing Content – Back Links High Quality Low Quality semperfiwebdesign.com
  26. 26. Optimizing Content – Images semperfiwebdesign.com
  27. 27. Social Media Jetpack: Publicize - http://jetpack.me/support/publicize/ Sharing - http://jetpack.me/support/sharing/ Facebook Like Box - http://jetpack.me/support/extra-sidebar-widgets/ Twitter Timeline - http://jetpack.me/support/extra-sidebar-widgets/ semperfiwebdesign.com
  28. 28. Social Media – Open Graph Meta semperfiwebdesign.com
  29. 29. Social Media – Open Graph Meta semperfiwebdesign.com
  30. 30. Social Media – Open Graph Meta semperfiwebdesign.com
  31. 31. Google Analytics semperfiwebdesign.com
  32. 32. Adding Google Analytics Code semperfiwebdesign.com
  33. 33. Google Analytics Key Stats semperfiwebdesign.com
  34. 34. Google Webmaster Tools semperfiwebdesign.com
  35. 35. Google Webmaster Tools semperfiwebdesign.com
  36. 36. Google Webmaster Tools semperfiwebdesign.com
  37. 37. Checking Progress - Be Patient semperfiwebdesign.com
  38. 38. Incognito / Private Browsing semperfiwebdesign.com
  39. 39. Incognito / Private Browsing semperfiwebdesign.com
  40. 40. Site Search semperfiwebdesign.com
  41. 41. •  Development •  Design •  SEO •  Support   •  Security   •  Performance  

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