CADBURY’S JOURNEYDisha, Sanika, Rachaita, Latika, Aayush
BEGINNING Began in 1948 by importing chocolates in India Chocolate Market share of over 70% in India by 2004Sales15 - 35...
STATUS OF CADBURY ININDIA BY 2002http://www.youtube.com/watch?v=CMmCkJBUnKs• The Brand Name ‘Cadbury’ is synonymous with I...
WORM CONTROVERSY HITCADBURY IN OCTOBER 2003-Fungus layers found on portions of its chocolatesFood and Drug Administration ...
BUSINESS PROBLEM SOLUTION:PHASE 1 STRATEGY The Cadbury’s Managing Director addressed the consumerconcerns (on next slide)...
BUSINESS PROBLEM SOLUTION:PHASE 2 STRATEGYhttp://www.youtube.com/watch?v=uWcWUaEaHjAPackaging change and Communication (Ja...
POST - CONTROVERSY Cadbury used Amitabh Bachchan as the new face of their Brand They reached out to all audiences:http:...
 Cadbury also tried to portray to be more of a “Tradition” as Cadburyhas been in the Indian Chocolate Market for over 50 ...
 Thank you
Cadbury’s journey
Upcoming SlideShare
Loading in...5
×

Cadbury’s journey

926

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
926
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Cadbury’s journey

  1. 1. CADBURY’S JOURNEYDisha, Sanika, Rachaita, Latika, Aayush
  2. 2. BEGINNING Began in 1948 by importing chocolates in India Chocolate Market share of over 70% in India by 2004Sales15 - 35Upto 1535 and above17%81%22%
  3. 3. STATUS OF CADBURY ININDIA BY 2002http://www.youtube.com/watch?v=CMmCkJBUnKs• The Brand Name ‘Cadbury’ is synonymous with Indian Chocolate Brands• Cadbury distributed variants of chocolate products such as:- Chocolate- Confectionary- Milk Food Drinks- Candy and Gum Category
  4. 4. WORM CONTROVERSY HITCADBURY IN OCTOBER 2003-Fungus layers found on portions of its chocolatesFood and Drug Administration (FDA) began seizure of Cadbury as a chocolatefrom all outlets across IndiaCadbury Sales dropped by 30 percent at a time when it sees a festive spike of15%
  5. 5. BUSINESS PROBLEM SOLUTION:PHASE 1 STRATEGY The Cadbury’s Managing Director addressed the consumerconcerns (on next slide) Project Vishwas (Trust)
  6. 6. BUSINESS PROBLEM SOLUTION:PHASE 2 STRATEGYhttp://www.youtube.com/watch?v=uWcWUaEaHjAPackaging change and Communication (Jan – March 2004)Advertisements:New Bran Ambassador to reinforce the credibility of Cadbury as a BrandName –Mr. Amitabh Bachchan, as his Brand Name represents Values and to be aRole Model to many Indians.
  7. 7. POST - CONTROVERSY Cadbury used Amitabh Bachchan as the new face of their Brand They reached out to all audiences:http://www.youtube.com/watch?v=_u3xm2zG4_g
  8. 8.  Cadbury also tried to portray to be more of a “Tradition” as Cadburyhas been in the Indian Chocolate Market for over 50 years now. Showing Cadbury’s existence in people’s celebrations since generationshttp://www.youtube.com/watch?v=yl4-mxTV98Y
  9. 9.  Thank you
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×