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Christina Gagnier | CEO
The Issue
60 million people in the United States do
not know how to use the Internet.
This number surpasses 5 billion people
worldwide.
We know this sounds impossible,
but it’s true.
TRAIL is an online education company
dedicated to bringing people
their first experience with the Internet.
Online learning has become a revolution,
but one that has left many learners
behind. MOOC’s allow Internet users to
have transformative educational
experiences.
We asked ourselves:
“Why is the same type of experience not
available for someone new to the Web?”
Our goal was to build a platform that
was well-designed and easy-to-use.
The Online
Learning Gap
Our Solution
Build a platform for those who need to
master URL before they get to HTML.
Organizations out in the community
have told TRAIL that they have plenty of
would-be contributors to the sharing
economy, but they don’t know how to
use the Internet.
Even with jobs in industries like dry
cleaning, companies like LaundryLocker
are dependent on the mastery of digital
literacy skills by their employees.
The Solution?
Product Overview
We have been working for 20
months on JobScout Beta,
starting in California. The site is
currently 39 lessons with four
core features.
Our experience with JobScout in
two languages and for Android
and iOS has been that users
want more lessons and
resources on other life skills
areas, like health and finance.
What We Have Tested:
JobScout
Product Overview
We built a backend system for
organizations that were using
JobScout, COMPASS, to allow
them to track their users
progress.
This information has already
been critical for meeting people
at their point of need and
enhancing service delivery in the
public sector.
COMPASS: TRAIL’s Data
Analytics System
Vision: First Stop on the Internet
First time site users are
greeted by a video
explaining how the site
works
Users will go
to one site,
discovertrail.com
Users are then
encouraged to login &
create an account
First Stop on the Internet
Users will be asked a
series of simple
questions to craft their
site experience.
Do they want to learn
about using the
Internet?
Finding a job?
Managing healthcare?
Tackling personal
finance?
Distribution
Libraries
Community Based
Organizations
NGO’s
Points of Government Service
Social Services Offices
Workforce Development
Centers
Secondary Education
Adult Education
Community Colleges
Parent Support
for Primary Education
How We Reach People
Community
Service Education
The Market
Markets who are currently
not served or underserved
by the consumer web.
Boomers need to fill a skills gap to
stay in the workforce or re-enter
and connect with friends & family.
The Latino Market is dramatically
growing and has an increasing
number of Spanish speakers in the
US. A sizable unbanked
population remains.
Millennials are encountering these
life choices for the first time,
whether finding a job or managing
finances.
87 Million
Baby Boomers
57 Million
Latinos
87 Million
Millennials
Business Model SaaS
Subscription access to
TRAIL’s COMPASS Data
Analytics system,
starting at $50/month
Subscription access to
provide digital literacy
learning certification to
users, starting at
$100/month
White label solutions for
organizations, starting at
$200/month
Custom lesson content for
organizations at a
negotiated rate
Over 300,000 organizations in the US alone with these needs, such as libraries, workforce
development centers, schools, prisons and other community institutions.
Business Model
Sponsored
Lessons
Direct Lead
Generation
Strategic
Ad
Placement
Productivity
Generation
Getting our users to sign
up for a platform during or
directly after the
completion of a lesson.
Lead Generation &
Advertising
Getting companies to
sponsor lesson content
teaching people how to
use their service.
Strategically placed ads as
products and services
become relevant to users.
Our eyeballs are first time
Internet users.
Companies like Uber, Lyft
and TaskRabbit can use
these newly trained
Internet users as new
drivers and TaskRabbits.
Team
Christina Gagnier
CEO
Stephanie
Margossian
Watts Martin Paul Lucci
COO
Development Design
The California State Library was
the first partner and primary
funder for TRAIL’s JobScout and
HealthScout platforms.
TRAIL’s JobScout was a finalist
in Mozilla and the MacArthur
Foundation’s Digital Media &
Learning Competition in 2012.
TRAIL was one of 30 competing
finalists in TechCrunch Disrupt’s
Startup Battlefield in 2013.
TRAIL’s HealthScout is currently
a finalist in the Knight News
Challenge for Health.
Success to Date
Game Plan Where We’re Going
TRAIL Gets
Funding
Team
Build Out
Strategic
Planning
Site Design
Content Redux
Back End
Infrastructure
Development
Partnership
Building
Beta Launch
User Testing
Partnership
Building Launch Monetize
2 months 2 months 5 months 2 months
Contact Christina Gagnier | CEO
909.576.1411
christinagagnier
gagnier@discovertrail.com
twitter.com/gagnier
facebook.com/gagnier

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TRAIL Deck

  • 2. The Issue 60 million people in the United States do not know how to use the Internet. This number surpasses 5 billion people worldwide. We know this sounds impossible, but it’s true. TRAIL is an online education company dedicated to bringing people their first experience with the Internet.
  • 3. Online learning has become a revolution, but one that has left many learners behind. MOOC’s allow Internet users to have transformative educational experiences. We asked ourselves: “Why is the same type of experience not available for someone new to the Web?” Our goal was to build a platform that was well-designed and easy-to-use. The Online Learning Gap
  • 4. Our Solution Build a platform for those who need to master URL before they get to HTML. Organizations out in the community have told TRAIL that they have plenty of would-be contributors to the sharing economy, but they don’t know how to use the Internet. Even with jobs in industries like dry cleaning, companies like LaundryLocker are dependent on the mastery of digital literacy skills by their employees. The Solution?
  • 5. Product Overview We have been working for 20 months on JobScout Beta, starting in California. The site is currently 39 lessons with four core features. Our experience with JobScout in two languages and for Android and iOS has been that users want more lessons and resources on other life skills areas, like health and finance. What We Have Tested: JobScout
  • 6. Product Overview We built a backend system for organizations that were using JobScout, COMPASS, to allow them to track their users progress. This information has already been critical for meeting people at their point of need and enhancing service delivery in the public sector. COMPASS: TRAIL’s Data Analytics System
  • 7. Vision: First Stop on the Internet First time site users are greeted by a video explaining how the site works Users will go to one site, discovertrail.com Users are then encouraged to login & create an account
  • 8. First Stop on the Internet Users will be asked a series of simple questions to craft their site experience. Do they want to learn about using the Internet? Finding a job? Managing healthcare? Tackling personal finance?
  • 9. Distribution Libraries Community Based Organizations NGO’s Points of Government Service Social Services Offices Workforce Development Centers Secondary Education Adult Education Community Colleges Parent Support for Primary Education How We Reach People Community Service Education
  • 10. The Market Markets who are currently not served or underserved by the consumer web. Boomers need to fill a skills gap to stay in the workforce or re-enter and connect with friends & family. The Latino Market is dramatically growing and has an increasing number of Spanish speakers in the US. A sizable unbanked population remains. Millennials are encountering these life choices for the first time, whether finding a job or managing finances. 87 Million Baby Boomers 57 Million Latinos 87 Million Millennials
  • 11. Business Model SaaS Subscription access to TRAIL’s COMPASS Data Analytics system, starting at $50/month Subscription access to provide digital literacy learning certification to users, starting at $100/month White label solutions for organizations, starting at $200/month Custom lesson content for organizations at a negotiated rate Over 300,000 organizations in the US alone with these needs, such as libraries, workforce development centers, schools, prisons and other community institutions.
  • 12. Business Model Sponsored Lessons Direct Lead Generation Strategic Ad Placement Productivity Generation Getting our users to sign up for a platform during or directly after the completion of a lesson. Lead Generation & Advertising Getting companies to sponsor lesson content teaching people how to use their service. Strategically placed ads as products and services become relevant to users. Our eyeballs are first time Internet users. Companies like Uber, Lyft and TaskRabbit can use these newly trained Internet users as new drivers and TaskRabbits.
  • 14. The California State Library was the first partner and primary funder for TRAIL’s JobScout and HealthScout platforms. TRAIL’s JobScout was a finalist in Mozilla and the MacArthur Foundation’s Digital Media & Learning Competition in 2012. TRAIL was one of 30 competing finalists in TechCrunch Disrupt’s Startup Battlefield in 2013. TRAIL’s HealthScout is currently a finalist in the Knight News Challenge for Health. Success to Date
  • 15. Game Plan Where We’re Going TRAIL Gets Funding Team Build Out Strategic Planning Site Design Content Redux Back End Infrastructure Development Partnership Building Beta Launch User Testing Partnership Building Launch Monetize 2 months 2 months 5 months 2 months
  • 16. Contact Christina Gagnier | CEO 909.576.1411 christinagagnier gagnier@discovertrail.com twitter.com/gagnier facebook.com/gagnier