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uPublishU 2014--Moving Beyond Online Sales

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Originally presented at uPublishU, this presentation outlines several options for marketing your self-published titles to libraries.

Originally presented at uPublishU, this presentation outlines several options for marketing your self-published titles to libraries.

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Transcript

  • 1. Moving Beyond Online Sales Marketing to Libraries uPublishU 2014
  • 2. Speakers • Patricia Payton, Senior Manager of Publisher Relations and Content Development, Bowker • Ian Singer, VP, Group Publisher, Media Source • Lori Bennett, Digital Liaison, Nelson Literary Agency, LLC • Jessica West, Branch Manager, Rust Library
  • 3. LJ Patron Profiles, Vol II, Issue 1 Oct 12 0 10 20 30 40 50 Author Book Club/Community Online Retailer/Bookstore General Web Search Library How I find Self-Published Books I want more self-published books Demand for Self Published Books Power ePatrons Power Patrons Other Patrons
  • 4. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013) FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report 11% - NOT offering ebooks 89% - We offer ebooks
  • 5. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013) FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report Through a Vendor 70% - No 23% - No, Considering 6% - Yes 1% Yes and want more Direct from Author 65% - No 20% - No, Considering 12% - Yes 3% - Yes and want more
  • 6. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013) FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report 74% - Fiction 26% - Nonfiction
  • 7. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013) FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report 0% 20% 40% 60% 80% 100% Other Foreign Language Reference YA Nonfiction Children's Nonfiction Children's Picture Books Children's Fiction YA Fiction General Adult Nonfiction General Adult Fiction
  • 8. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013) FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report 0% 20% 40% 60% 80% 100% Other Sign outside Monitor in Library Blogs Local News eNewsletters Newsletters Library Display Social Media Signage Flyers/Bookmarks Word of Mouth Library Website
  • 9. “Readers are the ones who build buzz, on their Facebook pages and Twitter accounts. On their review blogs . . . . Forget Publishers Weekly. Forget Kirkus. That’s trying to fashion bestsellers through bookstores. Bestsellers happen through readers……we’ve seen what indies have done with perma-free and giveaways. We see that the authors who shun DRM, who trust their readers, who embrace pirates, sit up there on the top 10 lists.” - Hugh Howey
  • 10. Ian Singer - VP, Group Publisher Library Journal isinger@mediasourceinc.com FREE REPORT LOCATED AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report
  • 11. MOVING BEYOND ONLINE SALES: MARKETING TO LIBRARIES
  • 12. Overview
  • 13. Venues
  • 14. To Market
  • 15. Metadata
  • 16. Marketing Tip: Quality eBook Production
  • 17. Marketing Tip: Price Pulsing
  • 18. Marketing Tip: Library Marketing Programs
  • 19. Marketing Tip: Miscellaneous
  • 20. International Author Outreach
  • 21. Sales Not surprisingly, library sales do not rival their eRetailer counterparts. For us, OverDrive is the leader. How do you get sales data?  OverDrive allows self-serve sales data pulls  3M allows self-serve sales data pulls  Baker & Taylor sends sales data monthly
  • 22. The Last Word
  • 23. » Produces a paperback book in 4-8 minutes » Full-color cover with black and white interior » Customers design their own cover and book block or receive help from librarians » Print 1 copy or 100 copies, true on-demand » Cost is between $5 and $25 per book
  • 24. » Over 700 books printed » 35 local, mostly self-published authors » 6 titles created as part of library programs
  • 25. » Total Authors: 50 » Self-published: 22 » Traditionally Published: 28 » Story Time Authors: 24 » Total attendance: 300+ » Society of Children’s Book Writers and Illustrators (SCBWI)
  • 26. » Centrally located at one library branch » Author must reside in Loudoun County » Currently 147 Titles
  • 27. » Ask about author events and book signings » Network with other authors » Approach the library as a group » Ask about library programs and how to help » Ask how your book could appear in the library » Continue to market, mention the library
  • 28. » Don’t launch your book until its ready » Seek professional help with editing or reach out to a writer’s group for assistance » Seek help with your cover design, compare your design with professionally produced books » Print proof copies and distribute them to readers, get input, make changes and be prepared to print several drafts » Get a well-known or expert individual to review your book and place a quote on the cover
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