Maximising sales through quality metadata

Maximizing Sales throughQuality Metadata

No Charge for Enhanced Discoverability• Provide metadata to retailers, libraries, and schools• Communicate price and status updates in a timely fashion to multiple customers• Display enhanced content such as cover images and marketing descriptions for readers and buyers• Increase awareness of your titles

Agenda• Metadata Quick Course• Free Discovery through Bowker’s Products• Marketing Your Titles Online

MetadataQuick Course

Metadata How customers find your book

Core Metadata Metadata Type Your Book Physical attributes Paperback Content Author, Title Availability / Access Price, Supplier

Descriptive Metadata Metadata Type Your Book Physical attributes Page count, Size Subject, Series, Characters, Content Illustrated Audience / Use Textbook, College Level USA only, Hardback rights Sales Rights only Availability / Access On sale date 6/1/08

Content PhysicalRights Use Access

Enriched Content Metadata Type Your Book Author Notes Biography, Credentials Series Title and Series Series Subtitle Excerpts First Chapter Cover Image Small or large Table of Contents General or detailed

Basic Metadata Enriched Content

Good Metadata

Confusing Metadata • 20 different books in the series • All metadata is identical including author and description • Cover image portrait tells me it is different

Metadata Quick Course Checklist Ensure you have these metadata Create these enriched content elements available for your work elements for your work• ISBN • Descriptions• Title/Subtitle • Cover Images• Author • Tables of Contents• Format • Indexes• Price • Reviews (both professional and• Subject user)• Vendor of Record (Distributor) • Excerpts or sample chapters• Status/Availability • Author biographies and• Publication Date photographs• Publisher• Series Title (if applicable)

Free Discovery throughBowker’s Products

Bowker’s Metadata and Enriched Content Books In Print and Bowker Syndetic Created Licensed Content Solutions Content • Author • Full Text Biographies Supply Chain Reviews Content • Bestseller • Review lists • LOC and citations • Media Distributor Your Data mentions Data Feeds Submission • Price & • Awards to Bowker Availability • Knowledge Notifications Profiles

Representative Clients by Market Segment Publishers: Retailers: Libraries: New York Public Random House Barnes & Noble Brooklyn Public HarperCollins Follett College Chicago Public Hachette Stores Johns Hopkins University Elsevier Indigo Harvard Macmillan Abebooks.com Yale Cengage Hastings Princeton Wiley Sony Queens Borough Public Schools: Apple State of Oklahoma NYC DOE eBay web services: Anthology Blackboard.com Columbia University New York Times EdMap MIT

Bowker Books In Print®:>10K librarians, retailers, and teachers

Bowker’s Enriched Content

Bowker® Syndetic Solutions:>3B queries/month

Submitting Data to Bowker: MyIdentifiers.com 1. Enter and view metadata 2. Upload cover images 3. Retrieve Title Card

Bowker Discovery Checklist Review your Bowker Title Card• ISBN• Title/Subtitle• Author• Format• Price• Subject• Vendor of Record (Distributor)• Status/Availability• Publication Date• Publisher• Description• Cover Images• Author biographies

Marketing Your Titles Online

Social Networking Sites

Book Review Blogs

http://www.amazon.com/How-raise-children-successfully-children/dp/1453613692/ref=sr_1_6?s=books&ie=UTF8&qid=1291746198&sr=1-6

http://seo.bowker.com/product/book/How-to-raise-children-Successfully/9781453613696/pwok/html

Widget Functionality

Purchasing a Widget: MyIdentifiers.com Click to buy widget

Marketing Online Checklist Consider These Online Consider These Opportunities Functionalities• Online retailers • Controlled view inside• Social networking websites • Buy buttons • Goodreads.com • Widgets • Librarything.com • Facebook.com • Twitter.com• Author or title website• Blog reviews

Questions regarding metadata or MyIdentifiers.com use bip.bowkerlink@bowker.comQuestions on purchasing/using ISBN, SAN, and Barcodes isbn-san@bowker.comLink to PDF of checklists from this presentation

About Bowker Bowker is the worlds leading provider of bibliographic information management solutions designed to help publishers, booksellers, and libraries better serve their customers. The company is focused on developing various tools and products that make books easier for people to discover, evaluate, order, and experience, as well as providing services to publishers that help them better understand and meet the interests of readers worldwide. Bowker is an affiliated business of ProQuest and is headquartered in New Providence, New Jersey, with additional operations in England and Australia. For more information, please visit www.bowker.com. Follow Us On Twitter @DiscoverBowker Like us on Facebook http://www.facebook.com/RRBowker

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Maximising sales through quality metadata

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