Presentation Template Slides:
Insert your presentation title/subtitle here; adjust size of text box to fit.
(Title Arial B...
Insert
Image
Here

Insights into SelfPublishing
Patricia.Payton@Bowker.com
Insert
Image
Here

Book Production
USA Book Production

Ebooks - Authors and Micro Publishers

Ebooks - Self Publishing Service Providers
Print- Authors and ...
Ebooks vs. Overall Production

Overall Market

Self Publishing Market
Insert
Image
Here

Market Segment Leaders
Ebooks
1. Smashwords
2. Author Solutions
3. Lulu Enterprises Inc.
4. Bookbaby
5....
Insert
Image
Here

Service Providers
Services Offered in USA Market
• Editing and design services
• Marketing services
• Content creation and distribution
• Pr...
Services Offered in USA Market
48 Hour Books
Ingram Content Program
A&A Priting
Instant Publisher
Abbott Press
iUniverse
A...
Top 5 Self-Publishing
Services
79%
78%
77%
76%
75%
74%
73%
72%
71%
eBook Conversion

ISBN Supplied

Print on Demand

custo...
Marketing Services
Blog Tour
Book Launch
Endorsements
Media List
Hollywood pitch
Virtual Book Tour
Speaker Materials
News ...
Distribution Services
70%

60%

50%

40%

30%

20%

10%

0%
ebook distribution to trade

Sell books on their
platform

pri...
Navigating Services
•
•
•
•

Make a business plan
Understand where you need support
Review service provider websites and i...
Insert
Image
Here

Purchase Habits
Book Awareness Sources
Online - Read an excerpt from the book
In-person - Received recommendation from a
friend/relative
O...
Self-Published Titles
Reasons for Purchase Higher
than All Titles
Read an excerpt online and I liked it
I read a good cust...
Insert
Image
Here

Patricia.Payton@Bowker.com
Upcoming SlideShare
Loading in...5
×

Bowker insights into self publishing 2012

463

Published on

Published in: Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
463
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Bowker insights into self publishing 2012

  1. 1. Presentation Template Slides: Insert your presentation title/subtitle here; adjust size of text box to fit. (Title Arial Bold 18 pt. black; subtitle Arial Regular 12 pt. black)
  2. 2. Insert Image Here Insights into SelfPublishing Patricia.Payton@Bowker.com
  3. 3. Insert Image Here Book Production
  4. 4. USA Book Production Ebooks - Authors and Micro Publishers Ebooks - Self Publishing Service Providers Print- Authors and Micro Publishers Print - Self Publishing Service Providers 2006 2007 2008 2009 2010 2011
  5. 5. Ebooks vs. Overall Production Overall Market Self Publishing Market
  6. 6. Insert Image Here Market Segment Leaders Ebooks 1. Smashwords 2. Author Solutions 3. Lulu Enterprises Inc. 4. Bookbaby 5. MintRight Print 1. CreateSpace 2. Author Solutions 3. Lulu Enterprises Inc. 4. PublishAmerica 5. Independent Publisher
  7. 7. Insert Image Here Service Providers
  8. 8. Services Offered in USA Market • Editing and design services • Marketing services • Content creation and distribution • Product creation • Metadata • Distribution
  9. 9. Services Offered in USA Market 48 Hour Books Ingram Content Program A&A Priting Instant Publisher Abbott Press iUniverse AuthorHouse Kobo Believer's Press Llumina Press Bookbaby Lulu Booktango McNally Jackson Books Concierge Marketing MintRight Createspace Mosaic Paradigm Group Dogear Outskirts Press eBookit Printondemand ECKO House Publishing Rosedog EPS (Electronic Publishing Smashwords Services) Trafford Infinity Wasteland Press Westbow Wine Press Xlibris
  10. 10. Top 5 Self-Publishing Services 79% 78% 77% 76% 75% 74% 73% 72% 71% eBook Conversion ISBN Supplied Print on Demand custom cover design Barcode Production Services Metadata Services Production Services Pre-Publishing Services Metadata Services
  11. 11. Marketing Services Blog Tour Book Launch Endorsements Media List Hollywood pitch Virtual Book Tour Speaker Materials News tracking and reporting Tagline Development Author interview or events Brand Strategy Blog Setup Advertising Bundles Media Kits Bookfair display Sell-in Sheets Social Media Setup/Support Book Reviews Advertitsing Marketing Plan Book Video Trailers Product Tie-ins/promotional materials Publicity Campaigns (including email blasts) Personal assistance with marketing Marketing Copy Press Release Distribution Website Design Press Release 0% 10% 20% 30% 40% 50% 60%
  12. 12. Distribution Services 70% 60% 50% 40% 30% 20% 10% 0% ebook distribution to trade Sell books on their platform print distribution to trade international retailers Returnability of Product
  13. 13. Navigating Services • • • • Make a business plan Understand where you need support Review service provider websites and interact Manage your content and metadata
  14. 14. Insert Image Here Purchase Habits
  15. 15. Book Awareness Sources Online - Read an excerpt from the book In-person - Received recommendation from a friend/relative Online - Retailer recommendation on a retailer's website (e.g. Amazon.com) Online - Customer Review (e.g. on a retailer's website) Online - Email From Retailer In-person - At School Online - Read about author/book on a blog Self Published Titles In-person - In-Store Display/On Shelf/Spinning Rack All Titles Online - Author's Website Online - Received recommendation on a social network (e.g. Facebook Twitter) In-person - Saw author talk about the book Online - Ad on a website (banner ad) Online - Book Club/reading group Print - Best Seller List Online - Book Review (e.g NY Times) 0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
  16. 16. Self-Published Titles Reasons for Purchase Higher than All Titles Read an excerpt online and I liked it I read a good customer review of the book Price Saw/heard author discuss book It was recommended by retailer on a retail site Intrigued by book title Read a teaser chapter from forthcoming book and like it I liked the topic/subject Special Offer/Price (e.g. 2 for 1) 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%
  17. 17. Insert Image Here Patricia.Payton@Bowker.com

×