Social Media for Job SearchPresentation Transcript
Social Media as anEffective Job Search Tool Presented by Michele Martin www.discoverabilitynj.org
Our Agenda• Today’s Hiring Environment• Personal Branding Online (including privacy)• Social Media for Finding Job Leads and Researching Companies• Job Board Do’s and Don’ts• Google Tools for Organizing the Job Search
THE HIRING ENVIRONMENT
Promoting from Within
Less Pressure to Hire
Too Many Applicants
Employers and Social Media
Employers Use Social Media To. . .1. Screen applicants (mostly out)2. Announce job openings3. Source qualified applicants
Implications for Job Seekers• Need positive online presence/ “brand”• Join and participate in online networks to make connections and “be seen.”• Utilize social media to find job leads – Networking/referrals – Job postings
Social Media and Personal Branding
Elements of the Brand • Personal Appearance • Competencies • Personality & Attitude • “Differentiators” • Personal Parameters
The “Big 4”
Can I Count On You?
Are You Qualified?
Will You Fit In?
Will You Stand Out?
Communicating Your Online Brand• LinkedIn• Facebook• Twitter• Online Portfolio (Wiki)
Basics• Professional social network• Way to research businesses and individuals• Professional “branding” opportunity
1. Sign Up for an Account
2. Create Your Profile
3. Add New Sections
Your Profile• Complete the entire profile!• Upload a professional photo• Have a great headline• Highlight accomplishments, not responsibilities• Set Profile to “Public”• Link to other online tools (Twitter, Slideshare, etc.)
4. Get Recommendations
Requesting a Recommendation• Select carefully• Send personalized request• Provide some guidance on what they should highlight for your job search• Try GIVING one first!
5. Make Connections!
6. Meet their connections. . .
Building Your Network• Join and participate in Groups—great way to get to people for connections!• Be a good “neighbor”--update your status, share articles, make referrals, give advice.• Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections.• For 3rd level connections, join groups they belong to and interact via the group
7. Interact!• Update status with professional info/announcements• Review newsfeed and comment/respond to activity.• Join groups and respond to discussions.• Share links to online resources that are useful to your network/profession.
1. Clean up “digital dirt”2. Project positive image
Facebook Posting• Remove all photos that are not “professional”• Untag yourself in photos that are unprofessional.• Review timeline and delete posts/comments that reflect poorly in job search• Review Fan Pages you’ve “liked” and “unlike” inappropriate pages• Review apps/games
Facebook Privacy• You have to choose privacy• If you need to go on “Lock Down” – Settings at “Friends” or “Only Me” (through “custom” in settings page) for posting – Limit audiences for past posts – Disable public search – Disable searches by email address
Positive Strategies• Use status updates to • Share links/resources connect, let people • Choose friends wisely know about job search, • Join and get active in comment on groups and on Fan professional issues. Pages that are• Revise profile to connected to your emphasize profession and/or to professional/ companies that interest educational you accomplishments
Personal Brands on Twitter
Twitter for Branding• Professional photo/background• Share professional resources with followers• Provide tips, advice, etc.• Connect people• RT and DM people• Participate in #chats
Wikispaces.com• Can upload documents and images• Can embed PowerPoint, video• Use to share: – Introductory video – Work samples – Certificates – Recommendations
Finding Job Leads
Keywords• Names of companies• Names of key people in organization• Industries• Key skills/certifications• Industry trends
More Ideas• Search for all target companies to see if you have 1st or 2nd level contacts.• Search for people with your skills in industry you are targeting to see where they work.• Build “weak” ties—more likely to give you leads.• Strengthen weak ties to strong ties—will go to bat for you.
Finding Leads on Facebook• Company Fan Pages• Job Board Pages• Facebook Applications• Networking with friendsBEWARE—You’re mixing personal/professional on Facebook!
Why Research?• Who’s in your network?• Customized job search tools• Interview prep• Culture match
Other Options• Google Alerts for target companies• Company Career websites• Twitter—company and hiring managers• Fan Pages
The Challenges• Many openings outdated• Multiple postings for one opening• Too much competition• Employers find least qualified applicants here• Employers using boards less
Disability “Niche” Boards• Pros • Cons – More targeted to people – Disability first, person with disabilities second – May be advertised to satisfy EEOC/ADA requirements – Only a subset of available jobs
Tips• Don’t spend a lot of time on boards—LEAST effective form of job search• Use boards primarily for research• Search locally and specifically• Use industry/occupational “niche” boards where possible• Find lead: – Do you know someone at the company? – Go directly to company website to apply
Online Job Scams• Company asks you to share personal, credit card or bank info, including SSN, bank account info, etc.• You’re asked to send money• You’re offered a job without an application, interview, etc.• Company email is not a primary domain (e.g. “OmegaInc@hotmail.com”)
Organizing the Job Search
Some Tools• Gmail• Google Drive• Google Calendar
Other Features• Share calendars with others• Invite people to add item to their calendars• Have reminders sent to cell phone• Set to automatically email daily agenda each morning• Embed calendars in other websites• Can enable attachments to events