Introduction to Social Media for Boggs Center


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Introduction to Social Media for Boggs Center

  1. 1. Social Media & Job Search <ul><li>Using Web-Based Technologies for Vocational Development </li></ul>Presented by Michele Martin June 24, 2011
  2. 2. @michelemmartin I’m Michele
  3. 3. To join, send email to
  4. 4. Objectives <ul><li>Discuss some statistics </li></ul><ul><li>Review some basic social media tools </li></ul><ul><li>Discuss how they can be used to support customer service </li></ul><ul><li>Discuss how they can be used to support job search </li></ul>
  5. 5. Employers 80% of employers use LinkedIn as primary tool to find employees 45% of employers use social networks to pre-screen candidates 86% of employers said positive online identity would positively impact hiring decision. 70% of employers have rejected a candidate due to “digital dirt”
  6. 8. <ul><li>58% have successfully hired candidates through social networking sites. </li></ul><ul><li>36% say they plan to spend LESS on job boards. </li></ul><ul><li>38% say the plan to spend LESS on external recruiters. </li></ul>
  7. 9. Employers find. . . <ul><li>41% --candidate posted info about drugs/alcohol use. </li></ul><ul><li>40%--candidate posted inappropriate photos </li></ul><ul><li>29%--candidate had poor communication </li></ul><ul><li>28%--candidate bad-mouthed previous employer </li></ul><ul><li>27%--candidate lied about qualifications </li></ul><ul><li>21%--candidate linked to criminal behavior </li></ul>
  8. 10. Individuals with disabilties. . . <ul><li>30% go online, compared to 66% of general population </li></ul><ul><li>Somewhat related to socio-economic class and type of disability </li></ul><ul><li>More likely to search for health information, government programs and play games </li></ul><ul><li>Less likely to use Internet for job search </li></ul><ul><li>Barriers are technical and educational—lack of knowledge </li></ul>Source : The Disability Divide in Internet Access and Use , 2006
  9. 11. What Are the Tools?
  10. 12. Web 1.0 <ul><li>One way communication </li></ul><ul><li>Static home pages </li></ul><ul><li>Organizational control </li></ul><ul><li>Minimal multimedia </li></ul><ul><li>Site as destination </li></ul><ul><li>“ Push” </li></ul>
  11. 13. Web 2.0 <ul><li>Conversation </li></ul><ul><li>Dynamic content </li></ul><ul><li>User contributions </li></ul><ul><li>Multimedia-rich </li></ul><ul><li>Outposts on the web </li></ul><ul><li>“ Pull” </li></ul>
  12. 14. Key Features <ul><li>Require minimal technical skills—no programming </li></ul><ul><li>Facilitate connections, sharing, collaboration—2-way communication! </li></ul><ul><li>Privacy and control settings </li></ul><ul><li>Different platforms support different online goals/tasks </li></ul><ul><li>Support/facilitate multimedia sharing </li></ul><ul><li>Varying levels of accessibility </li></ul><ul><li>FREE or very low-cost </li></ul>
  13. 15. Social Networks <ul><li>Platform for connecting to people who share interests, etc. </li></ul><ul><li>Users can create profiles, communicate with other members, share links, info & media </li></ul><ul><li>Users can create “sub-groups” </li></ul><ul><li>Each network has a unique “personality” and features </li></ul>
  14. 16. Blogs <ul><li>Easy publishing platform </li></ul><ul><li>“ Posts”—more timely information </li></ul><ul><li>“ Link Love” </li></ul><ul><li>Commenting to create community </li></ul><ul><li>Easily incorporate/share media </li></ul>
  15. 17. Twitter <ul><li>140 character “tweets” </li></ul><ul><li>“ Followers” & “Following” </li></ul><ul><li>Great for sharing links/tips and making connections </li></ul><ul><li>#Hashtags for events, topics </li></ul><ul><li>Can access via web, mobile, IM. </li></ul>
  16. 18. Multimedia Sharing <ul><li>Platform for sharing/finding multimedia </li></ul><ul><li>Can create community around media </li></ul><ul><li>Can access via web, on smart phones. </li></ul><ul><li>Embed/linking/download features </li></ul>
  17. 19. Wikis <ul><li>Easy-to-use publishing platform </li></ul><ul><li>More flexible than a blog </li></ul><ul><li>Good for collaborative projects </li></ul><ul><li>Can embed media, documents </li></ul>
  18. 20. Screencasts <ul><li>Record computer screen with narration </li></ul><ul><li>Embed in blogs, wikis </li></ul><ul><li>Good for tutorials, demos </li></ul><ul><li>Integrate with other tools, such as Google documents for quizzes. </li></ul>
  19. 21. Video Calling <ul><li>Video calls from computer to computer </li></ul><ul><li>Use for practice interviews, case management appointments. </li></ul><ul><li>Employers increasingly using for screening interviews. </li></ul>
  20. 22. Webinar Software <ul><li>Run “online” meetings </li></ul><ul><li>Share documents, screens </li></ul><ul><li>Run polls </li></ul><ul><li>Teach workshops </li></ul><ul><li>Can host up to 200 people for free. </li></ul>
  21. 23. Google Documents <ul><li>Online document creation & sharing </li></ul><ul><li>Can easily create forms, gather data—can even use to create quizzes! </li></ul><ul><li>Upload/download—compatible with Word, Excel, PPT </li></ul><ul><li>Can create PDF files </li></ul>
  22. 24. Google Alerts
  23. 25. Google Calendar <ul><li>Online calendar </li></ul><ul><li>Can create and share multiple calendars </li></ul><ul><li>Send reminders to email, cell phone </li></ul><ul><li>Get agenda emailed to you each morning </li></ul><ul><li>Schedule office hours </li></ul><ul><li>Embed calendars in blogs & wikis </li></ul>
  24. 26. Google Groups <ul><li>Create your own email list </li></ul><ul><li>All emails saved and accessible on the web </li></ul><ul><li>Can make public or private </li></ul>
  25. 27. For Customer Service
  26. 28. Use a wiki for online handouts, policies & procedures And to share frequently used documents/forms
  27. 29. Use a blog to share longer “How to” articles, Replace a newsletter
  28. 30. Use Twitter to share links, give tips/advice, Provide info on upcoming events or job leads
  29. 31. @discoverability
  30. 32. Use Facebook Fan Page to share links & events, run polls, get feedback.
  31. 33. Use screencasting to show customers how to do something
  32. 34. For Job Search
  33. 35. Track job leads, companies, etc.
  34. 36. Keywords <ul><li>Names of companies </li></ul><ul><li>Names of key people in organization </li></ul><ul><li>Industries </li></ul><ul><li>Key skills/certifications </li></ul><ul><li>Industry trends </li></ul>
  35. 37. FORMS
  36. 38. Job Search Calendar
  37. 40. Portfolio
  38. 43. <ul><li>Professional social network </li></ul><ul><li>Way to research businesses and individuals </li></ul><ul><li>Professional “branding” opportunity </li></ul>Basics
  39. 47. Newsfeed and Updates
  40. 48. Company Search
  41. 49. Company Profiles
  42. 51. Questions & Answers
  43. 53. LinkedIn Groups
  44. 54. LinkedIn Companion
  45. 56. LinkedIn Email Signature
  46. 60.
  47. 65. Ways to Use Twitter <ul><li>Share professional resources with followers </li></ul><ul><li>Provide tips, advice, etc. </li></ul><ul><li>Connect people </li></ul><ul><li>RT and DM people </li></ul><ul><li>Participate in #chats </li></ul>