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Variety Hollywood Tech Summit 2013
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Variety Hollywood Tech Summit 2013

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  • 1. Social Listening for the Content Producer Tony Edwards Director, Business Development tony@mutualmind.com - @giddyuptony www.mutualmind.com
  • 2. Tony Edwards - tony@mutualmind.com - @giddyuptony
  • 3. Top 200 channels 144B Views 520M Comments 1B Likes  Gamers  Amateur Fashion Designers  Comedians Tony Edwards - tony@mutualmind.com - @giddyuptony
  • 4. Study Identified 5 Common Traits Among Most Engaged Channels 1. Post Content Often 2. Engage with Subscribers 3. Link to Other Social Channels 4. Showcase & Group Content 5. Custom Thumbnail Images Tony Edwards - tony@mutualmind.com - @giddyuptony
  • 5. Tony Edwards - tony@mutualmind.com - @giddyuptony
  • 6. We must learn the lesson that the music industry didn't learn. Give people what they want, when they want it, in the form they want it in at a reasonable price and they'll more likely pay for it rather than steal it. ~ Kevin Spacey Tony Edwards - tony@mutualmind.com - @giddyuptony
  • 7. VS Tony Edwards - tony@mutualmind.com - @giddyuptony
  • 8. Shocking ending! Two thumbs up! That was joke! The best movie I’ve ever seen! Worst action movie ever! Love it! Tony Edwards - tony@mutualmind.com - @giddyuptony
  • 9. Over 2M Mentions of Top 25 Movies in Last 30 Days Tony Edwards - tony@mutualmind.com - @giddyuptony
  • 10. Tony Edwards - tony@mutualmind.com - @giddyuptony
  • 11. @johncoonsports Ben Affleck as #Batman?! That's as bad as casting John Wayne to play Genghis Khan or Jar Jar Binks to play himself. @Theincinator Ben Affleck as Batman!? Seriously, didn't the casting ppl watch him as Daredevil? #theregoesthatfranchise @Smattson23 Super super excited that Jaxs is going to be Mr. Christian Grey in 50 Shades of Grey. TAKE IT OFF. @Krayziecat SOOO sad Charlie Hunnam backed out of 50 shades... heard @iansomerhalder could take part... I accept that:) sexy sexy sexy! Tony Edwards - tony@mutualmind.com - @giddyuptony
  • 12. Tony Edwards - tony@mutualmind.com - @giddyuptony
  • 13. Tony Edwards - tony@mutualmind.com - @giddyuptony
  • 14. Tony Edwards - tony@mutualmind.com - @giddyuptony
  • 15. Tony Edwards - tony@mutualmind.com - @giddyuptony
  • 16. Tony Edwards - tony@mutualmind.com - @giddyuptony
  • 17. Tony Edwards - tony@mutualmind.com - @giddyuptony
  • 18. Tony Edwards - tony@mutualmind.com - @giddyuptony
  • 19. Tony Edwards Director, Business Development tony@mutualmind.com - @giddyuptony www.mutualmind.com