Dirtball Brand Deck

Eco active. American Eco active. American Eco . Active . American Eco . Active . American Dirtball, the brainchild of Joe Fox, Dirtball, the original recycled, race car driver, entrepreneur and Dirtball, the brainchild of Joe Fox, Dirtball, thestreet savvy American, original recycled, North Carolina native, founded in race car driver, entrepreneur and American, streetextreme brand worn by savvy 2008. North Carolina native, founded in sports enthusiasts. brand worn by extreme 2008. sports enthusiasts.

Eco active. American Eco active. American Eco . Active . American Eco . Active . AmericanPhilosophy Dirtball is a brand based company We are not tree huggers but wePhilosophy providing only the highest company Dirtball is a brand based quality sureare not tree huggers but we We want to stop the destruction providing only the highest quality eco-friendly products available. of our planet.stop the destruction sure want to Our collections are eco-friendly products available. of our planet. Our collections are produced using only eco-friendly Dirtball believes in preserving the produced using only eco-friendly organic cotton and recycled post planet and everything we makethe Dirtball believes in preserving organic cotton and recycled post consumer materials, everything is and do and everything we make planet is in consideration of consumer materials, everything is manufactured in modern factories and do is in consideration of our environment. manufactured in modern factories under fair trade conditions. our environment. under fair trade conditions. Dirtball offers a 20% discount for next purchasea 20% Dirtball original Dirtball offers of the discount for shortpurchase of the Dirtball original next when the customer returns short when the customer returns their old used Dirtball garment. We are a member of “1%garment. their old used Dirtball for the Planet”. We are a member of “1% for the Planet”.

Eco active.active. American Eco American Eco . Eco . Active . American Active . AmericanQuick Facts ...On present dayday textile manufacturing and impact on global warming Quick Facts ...On present textile manufacturing and its its impact on global warming Waste and and impact on Waste impact on • Cotton uses some 25%25% of the • Cotton uses some of the the environment: the environment: world’s insecticides, even though world’s insecticides, even though it is it is grown2.4% of the world’s grown on on 2.4% of the world’s • It takes 1/3 lb oflb of agricultural • It takes 1/3 agricultural land. land. chemicals to produce 1 standard chemicals to produce 1 standard cotton t-shirt. cotton t-shirt. • Cotton consumes 60%60% of the • Cotton consumes of the insecticides applied in the U.S.U.S. insecticides applied in the • Cotton requires 22,000 litres • Cotton requires 22,000 litres of water to produce 1 kilogram • 3 billion plastic bottles recycled of water to produce 1 kilogram • 3 billion plastic bottles recycled of cotton lint making it the most is the equivalent of saving overover of cotton lint making it the most is the equivalent of saving fresh water intensive cropcrop in the half half a million barrels ofand and fresh water intensive in the a million barrels of oil oil world.world. eliminating 400,000 tonstons of eliminating 400,000 of harmful air emissions which harmful air emissions which contribute to acidacid rain, global contribute to rain, global warming and and smog. warming smog.

Eco active. American Eco active. American Eco . Active . American Eco . Active . American Quick FactsQuick Facts ...On Recycling ...On Recycling • Recycling post-consumer cotton • Recycling post-consumer cotton • The majority of the organic • The majority of the organic helps to keep 5 billion pounds cotton is produced in Asia and helps to keep 5 billion pounds cotton is produced in Asia and of waste from going into U.S. shipped to the U.S. offsetting any of waste from going into U.S. shipped to the U.S. offsetting any landfills. environmental benefits due to the landfills. environmental benefits due to the transportation resulting carbon. transportation resulting carbon. • By buying fabric made with • By buying fabric made with recycled cotton, we reduce the • Dirtball produce all garments recycled cotton, we reduce the • Dirtball produce all garments effects of insecticides and other as close to market territories as effects of insecticides and other as close to market territories as chemicals in our soil, air and water possible in order to reduce our chemicals in our soil, air and water possible in order to reduce our tables. carbon footprint. tables. carbon footprint. • Recycled cotton doesn’t use • Recycled cotton doesn’t use the same level of manual labor the same level of manual labor or land use that is required for or land use that is required for conventionally grown cotton. conventionally grown cotton.

Eco . Active . American Eco . Active . AmericanQuick Facts... ...On Dirtball ProductsQuick Facts... ...On Dirtball Products • Each Dirtball T-shirt contains 6 • 16oz. Dirtball T-shirt contains 6 Each water bottles. 16oz. water bottles. • Dirtball offers incentives to • customers who return their shorts Dirtball offers incentives to customers who fabric can shorts after use so thereturn their be recycled back into production. after use so the fabric can be recycled back into company has a No other clothing production. recyclable short. No other clothing company has a recyclable short. • All prints are done using ECO • All printssubstrates using ECO friendly are done whenever possible. friendly substrates whenever possible.

Eco active. American Eco . Active . AmericanEco Facts... All our gear is made from 100% Recycled cotton and / or “ With a virtually zero carbon footprint, no other clothing 100% recycled water bottles, brand can claim to be as a process that has been environmentally ” Eco active. American recently pioneered by knitting responsible as Dirtball. fabric with thread extruded from 1000’s of plastic No other brand is able to offer Eco . Active . American water bottles. a product line like Dirtball, eco-Eco Facts... All our gear is made from 100% Recycled cotton and / or “ friendly, popular and fashionable. With a virtually zero carbon footprint, no other clothing 100% recycled water bottles, brand can claim to be as a process that has been environmentally ” recently pioneered by knitting responsible as Dirtball. fabric with thread extruded from 1000’s of plastic No other brand is able to offer water bottles. a product line like Dirtball, eco- friendly, popular and fashionable.

Eco active. American Eco active. American EcoEco . Active . American . Active . American Target MarketTarget Market Our target consumer has a wide Our target consumer has a wide Focusing onon younger Focusing a a younger range of of interests but ultimately range interests but ultimately demographic in the action sports demographic in the action sports has anan active lifestyle. There is has active lifestyle. There is arena helps further position the arena helps further position the something in the collection forfor something in the collection brand forfor longevity. brand longevity. everyone from ages 1212 3030 yrs, everyone from ages – – yrs, prints with attitude, to to classic Old prints with attitude, classic Old Skool designs. Skool designs. Whether heading forfor the local skate Whether heading the local skate park, setting offoff to the beach or park, setting to the beach or partying at at the weekend, we offer partying the weekend, we offer a range of of stylish choices that are a range stylish choices that are both practical, hardwearing both practical, hardwearing and trendy. and trendy.

Eco active. American Eco active. American Eco . Active . American Eco . Active . AmericanContent Content Dirtball t shirts are made out ofof Dirtball t shirts are made out Hardware includes a a slick range Hardware includes slick range 65% recycled cotton fibre and 35% ofof eco friendly manufactured 65% recycled cotton fibre and 35% eco friendly manufactured recycled plastic water bottles. recycled plastic water bottles. Snowboards and Skate decks. Snowboards and Skate decks. The shorts are 100% recycled The shorts are 100% recycled plastic water bottles, which have plastic water bottles, which have been repurposed toto create a high- been repurposed create a high- quality polyester blend fabric. quality polyester blend fabric.

Eco active. American Eco active. American Eco . Active . American Eco . Active . AmericanSustainability Sustainability ““ MyMy goal with the new line of goal with the new line of shorts is to combine style, shorts is to combine style, a rugged nature, with a a a rugged nature, with New for for 2011ais a “water bottle- New 2011 is “water bottle- based” fully functional Snowboard based” fully functional Snowboard jacket with moisture management jacket with moisture management ”” social conscience. social conscience. system, sustainably grown cotton system, sustainably grown cotton canvas jeans, a cool range of of canvas jeans, a cool range Joe Fox Joe Fox boardshorts made from 100% boardshorts made from 100% President, Dirtball Fashion President, Dirtball Fashion recycled plastic bottles and a full full recycled plastic bottles and a collection of recycled content collection of recycled content sweatshirts and accessories. sweatshirts and accessories.

Eco active.active. American Eco American Eco . Active Active . American Eco . . AmericanProduct MixMix Product0 10

Volcom Volcom Eco active. American Eco active. American Eco . Active . American Eco . Active . AmericanBrand Within our niche, we have no Some of the larger are:PositioningBrand direct competition. Within our niche, we have no Some of the larger are:Positioning direct competition. Volcom In general, however, our Patagonia Volcom competition will cover over 50 In general, however, our outdoor and action sports brands. PatagoniaHard Wear Mountain competition will cover over 50 686 Mountain Hard Wear outdoor and action sports brands. Burton 686 Salomon Burton Billabong Salomon Hurley Billabong Quiksilver Hurley Quiksilver

Eco active. American Eco active. American Eco . Active . American Eco . Active . AmericanBrand Values Active leisure attitude lifestyle brandBrand Values Active leisure attitude lifestyle brand Cool, on trend but effortless in approach 100% Eco friendly Cool, on trend but effortless in approach 100% Eco friendly Kids to adults ages 12- 30 yrs Kids to adults ages 12- 30 yrs

Eco active. American Eco active. American Eco . Active . American Eco . Active . AmericanAvenues to to Avenues Wholesale distribution Wholesale distribution MarketMarket Independent retail sales Independent retail sales Retail concessions Retail concessions Consumer trade events Consumer trade events Pop up stores Pop up stores Online store Online store

$22.00 $24.00 $20.00 $45.00 $22.00 $45.00 $24.00 $40.00 $60.00 Eco active. American $20.00 $45.00 $80.00 $45.00 $55.00 $40.00 $60.00 Eco active. American $80.00 Eco . Active . American $55.00 “ Eco . Active . AmericanPricing We are keenly priced in anPricing “ We are keenly priced inhave aggressive market and an the added value of and have aggressive market Eco ” friendly products. Eco the added value of ” friendly products. “ “ Our clothes are worn by top athletes in the extreme top Our clothes are worn by ” sports world. athletes in the extreme ” sports world.

Eco active. American Eco active. American Eco . Active . American Eco . Active . AmericanMarketing and Athlete / Event Sponsorship: Trade Shows:Public RelationsMarketing and Athlete / Event Sponsorship: Trade Shows:Public Relations Dirtball strives to sponsor athletes Attendance to the bi-annual Action that offer great to sponsorand can Dirtball strives charisma athletes Sports Retailerthe bi-annualSurf Attendance to Shows and Action carry themselves as ambassadors that offer great charisma and can Industry Expos in the U.S.ASurf Sports Retailer Shows and for the brand. carry themselves as ambassadors and Europe. Industry Expos in the U.S.A for the brand. and Europe. We support extreme sports events Online: We supportour brandsports events in line with extreme culture, and Online: in line with our sponsoring Alan 2010 will be brand culture, and SEO / Back link / Blogging / Social Arnette in his quest to conquer in 2010 will be sponsoring Alan Networking – All/used to generate SEO / Back link Blogging / Social Mount Everest in aid of Alzheimer’s Arnette in his quest to conquer site traffic andAll used tobrand Networking – increase generate Disease. We also recognize Mount Everest in aid of Alzheimer’s awareness. site traffic and increase brand the great We also recognize Disease. work being done by awareness. THE BIG work being done by the great ISSUE to protect the homeless ISSUEU.K. and will be THE BIG in the to protect the homeless intheir U.K. and will be sponsoring the Mount Kilimanjaro Trek in Spring 2010. sponsoring their Mount Kilimanjaro Trek in Spring 2010.

Eco active. American Eco active. American Eco . Active . American Eco . Active . AmericanMarketing and Marketing and The retail marketing strategy of of The retail marketing strategy Online affiliation with partner sites Online affiliation with partner sitesPublic Relations Public Relations Dirtball centers around creating Dirtball centers around creating is another income stream and also is another income stream and also a strong corporate identity that a strong corporate identity that increases overall sitesite traffic driving increases overall traffic driving clearly defines ourour market niche. higher internet sales. clearly defines market niche. higher internet sales. Joe Fox, President of Dirtball hashas Joe Fox, President of Dirtball become a T.V.T.V. personalityrecent Marketing to both brick and mortar become a personality in in recent Marketing to both brick and mortar months and hashas enjoyed several and online stores. Dirtball areare months and enjoyed several and online stores. Dirtball appearances on FOX News and always interested in Partnership appearances on FOX News and always interested in Partnership Local T.V.T.V. stations. Heais a natural and joint venture opportunities and Local stations. He is natural and joint venture opportunities and in front of the the camera andais a in front of camera and is recently teamed up with Mountain recently teamed up with Mountain great ambassador for for the brand. Khakis to offer a cross-branded great ambassador the brand. Khakis to offer a cross-branded special edition T Shirt. An An affiliate special edition T Shirt. affiliate ECO friendly stunts to to create agreement on both websites also ECO friendly PR PR stuntscreate agreement on both websites also brand awareness. brand awareness. increases brand awareness and increases brand awareness and increased traffic means more sales! increased traffic means more sales! Press releases, blogs, and social Press releases, blogs, and social networking sites areare essential to Print Advertising in conjunction networking sites essential to Print Advertising in conjunction brand building. brand building. with magazine articles or in the the form with magazine articles or in form of Advertorials. of Advertorials.

Joe Fox, President DIRTBALL joe@dirtballfashion.com Head Office -F Trade Alley Hickory, NC 0 Phone: () 0- www.dirtballfashion.com sales@dirtballfashion.com

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Dirtball Brand Deck

by Joe Fox

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