Presents TruContextual Ads


            The information contained within this presentation is
  Copyright © 2009 TruSearc...
What is TruContextual?
TruContextual ads are PPC listings provided in
  an attractive and unique delivery format.
 Offered...
Why?
Our TruContextual philosophy is as follows:
For the best possible visitor experience and
 opportunity for conversion,...
Advantages:
• With TruContextual we can control the
  relevancy of each presented advertisement.
  Visitors are always see...
Advantages:
• A manual selection process ensures that both
  the keyword and the image that is displayed
  will result in ...
Advantages:
• TruContextual provides access to the broadest
  possible international geo database of
  advertisers and pro...
Advantages:
• TruContextual Ads are available in multiple
  formats:
     1) No “real estate” required
     implementation...
Summary:
TruContextual results in a variety of targeted,
    relevant advertisements served to visitors
  from a range of ...
“No Real Estate Required” TruContextual
            Implementation:
Standard IAB (200 x 350) TruContextual
           Implementation:
Contact:
For further information on TruContextual or
     additional solutions in the TruSearch
 publishing partner progra...
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Tru Contextual Presentation

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Presentation of TruSearch TruContextual product.

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Tru Contextual Presentation

  1. 1. Presents TruContextual Ads The information contained within this presentation is Copyright © 2009 TruSearch - a Division of Diversified Web Solutions LLC. 1620 Ridgley Blvd., Eugene, OR 97401 Company phone: 541-954-4545
  2. 2. What is TruContextual? TruContextual ads are PPC listings provided in an attractive and unique delivery format. Offered in standard IAB sizes and ideal for monetizing remnant publisher inventory, the ads “fade in” and “fade out” reappearing in the same manner with a different keyword and associated ad. The implementation offers several opportunities to provide an ad that is of interest to the visitor.
  3. 3. Why? Our TruContextual philosophy is as follows: For the best possible visitor experience and opportunity for conversion, the relevancy of each advertisement is crucial.
  4. 4. Advantages: • With TruContextual we can control the relevancy of each presented advertisement. Visitors are always seeking information. If the information is not relevant to their needs, it will be of no interest.
  5. 5. Advantages: • A manual selection process ensures that both the keyword and the image that is displayed will result in the best possible user experience as well as exposure for the advertiser. This holds true for every subsequent page of the website that the user views.
  6. 6. Advantages: • TruContextual provides access to the broadest possible international geo database of advertisers and provides monetization for visitors that may arrive beyond the site’s traditional market areas.
  7. 7. Advantages: • TruContextual Ads are available in multiple formats: 1) No “real estate” required implementation. 2) Standard IAB ad format sizes based on publisher’s inventory needs.
  8. 8. Summary: TruContextual results in a variety of targeted, relevant advertisements served to visitors from a range of geo markets. For publishers, this will provide top monetization potential. For advertisers, higher click throughs and conversions.
  9. 9. “No Real Estate Required” TruContextual Implementation:
  10. 10. Standard IAB (200 x 350) TruContextual Implementation:
  11. 11. Contact: For further information on TruContextual or additional solutions in the TruSearch publishing partner program, please contact Debbie Hanson at debbie.hanson@trusearch.com .
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