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Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
Introducing Quby - Retaining your customers in the changing energy market
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Introducing Quby - Retaining your customers in the changing energy market

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The way we experience energy is changing. Companies in the energy sector are facing two major challenges: …

The way we experience energy is changing. Companies in the energy sector are facing two major challenges:

1. The Energy Transition towards smarter grids. Decentralized, dynamic and less predictable supply together with growing energy demand call for smarter grids, where individual households are playing a key role.

2. Customer Rentention in a free commodity market. Energy is still perceived as a commodity. Without distinction in the offerings of energy providers, customers can and will switch to the cheapest competitor.

In this booklet, we explain how Quby products and services are offering solutions for both of these challenges.

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  • 1. IntroducingRetaining your customers in thechanging energy market
  • 2. The way weexperience energy is changing
  • 3. The challenges of the energy marketCompanies in the energy sector are facing two major challenges:The Energy Transition towards smarter gridsDecentralized, dynamic and less predictable supply together with growing energydemand call for smarter grids, where individual households are playing a key role.Customer Rentention in a free commodity marketEnergy is still perceived as a commodity. Without distinction in the offerings ofenergy providers, customers can and will switch to the cheapest competitor.In this booklet, we explain how Quby products and services are offering solutionsfor both of these challenges.
  • 4. Our Vision on"the Energy "Transition
  • 5. The energy balance is shiftingThe use of fossil fuels is being reduced and solar and wind energy are gettingmore important. Nuclear plants as a means to manage the overall supply of energyare becoming less suitable. District heating, geothermal and the use of heat fromindustrial plants are gaining terrain.More consumers are generating their own energy. This decentralized generationcauses further changes in grid supply patterns. The total demand for energy is stillgrowing.Since it becomes harder to balance energy on the supply side (switching plants onor off), we need solutions to manage the demand side of the energy balance.The role of energy consumers is consequently changing. They have to becomemore energy aware and need new tools for energy management on a householdlevel. In order to facilitate consumers in their new role as local energy manager,utilities are the partner of choice to offer these new tools.
  • 6. What do your customersneed to manage theirenergy use?
  • 7. Energy awarenessAlthough people are using a lot of energy, they haven’t been very energy aware.Several factors are currently leading to an increase in energy awareness: rising energy costs financial setbacks (crisis) growing concern for personal ecological footprint technical opportunities to provide energy insight media coverage on sustainabilityEnergy aware customers are requiring insight & control over their energy use.This is an opportunity to expand your product portfolio with the appropriate toolsand to generate more revenue from your existing client base.
  • 8. from Insight to Controlto Automation
  • 9. Evolving needs of the energy consumerInsight in personal energy use leads to understanding and behavioral change.Insight works both ways: service providers gaining insight in the behaviour of theircustomers will improve their service and their utilisation of the grid.Insight comes with new ambitions: Control and optimally manage energy use. Thismakes the energy consumer (also producer) an active participant in the grid. Thenew, complex systems can be connected online, which enables service providersto offer better (maintenance) services. As a logical next step, the consumer develops a need for Automation: enter thehome board computer. This board computer understands the solar system,household energy consumption, weather forecast, energy trade, personalpreferences and combines all this knowledge in efficient energy management.
  • 10. You & "your customer
  • 11. Questions for Marketing EnergyAcquiring new customersHow are you attracting new customers? What reason are you giving them to switchto your offer? How can you positively distinguish from the competition?Retaining your customersHow are you convincing customers to stay with you? Why should they not choosethe cheapest offer available? Do you know what drives your customers? What dothey like or dislike about you? Do you know what needs of your customers areunderserved? How can you keep them engaged? Improving customer relationsHow do your customers experience the relationship with you? How do youcommunicate with your customers? Do you know what is going on with yourcustomers, related to energy? How can you increase the value that each of yourcustomers is creating?
  • 12. Could this be "the answer?
  • 13. Meet the Quby Energy DisplayQuby Energy Display is a smart thermostat that provides energy insight.Energy usage information from gas and electricity is presented in kWh, m3 andcosts. You can switch between current or historical data and zoom into last day,week, month or year. Compare actual usage with estimation and adjust monthlyadvance accordingly.The touch screen interface controls the central heating boiler. The intuitivelyprogrammable thermostat guarantees a comfortable home climate.A set of on-board apps provides the end-user with the means to control the deviceand connect to back-end services of their energy provider.Web apps provide secure remote access via smartphone, tablet or computer.
  • 14. Quby makes you stand out
  • 15. Acquiring new customers with QubyDistinguish your offer: The Quby Energy Display as part of your energy contract,will help to stand out (since the energy itself is the same everywhere).Create new sales channels: The Quby Energy Display (with your energy contract)can be sold in combination with a new boiler, solar panels or a charging point for anelectric car. Switch incentive: Your energy contract offer is not enough reason to switchprovider. Together with a Quby Energy Display, it is.Ambassadors: Your customers that are using Quby energy products are likely tobe more engaged (delighted even) and boost your sales via their word-of-mouth.
  • 16. It’s a free marketQuby helps you to"retain your customers
  • 17. Retaining customers with QubyPreventing bill shock: An energy bill that turns out higher than expected is one ofthe main switch incentives for consumers. Our service will inform your clients ondeviations and allow them to adjust their monthly advance. Saving Energy: Paradoxally, helping your clients use less of your product will helpyou keep them. Quby energy services provide energy insight and all the tools yourcustomers need to save energy. Energy Awareness: Quby products and services are raising energy awareness.Energy aware customers will no longer treat your product as a commodity. Customer Engagement: Quby energy services provide a new channel for you toengage your customers. Engaged customers feel a stronger brand connection. Growth model: Quby offers a platform that provides opportunities to develop andoffer new services that fit your customers future needs.
  • 18. Quby helps you getcloser to your customer
  • 19. Customer intimacy with QubyCome a little closer: With Quby Energy Display you have a chance to be morevisible to your customer. No longer a distant stranger, but a close friend. Whatwould this mean for your customer service?New channel: With Quby products and services, you can open up a new channelto communicate with your customer. This will reduce your traditional marketingcosts and increase the chance that your message actually gets read.Consumer insights: The intimacy and new channel Quby is providing will increaseyour chances of hearing what the customer actually wants and thinks of you. Howvaluable is this information?Cross Selling: Knowing first hand what your customer needs, provides you with anopportunity to expand your portfolio and generate more value from your customerbase.
  • 20. Eneco "is proving"it worksHans Valk, Director Retail Happy customer receiving Toon®, of Dutch Utility Eneco the Eneco branded Quby Display
  • 21. Reference Case: EnecoEneco is a Dutch energy provider, serving over 2 Million customers.Eneco is selling the Quby Display as Eneco Toon®.Toon is a profitable business case, enabling Eneco to: reduce churn increase number of new customers increase customer satisfaction increase revenue per customer increase margin be remarkable in a commodity market improve customer interaction improve service perception improve brand recognition
  • 22. We love to helpour customersbetter servetheir customers
  • 23. Want to know more?Contact us:Joris Jonker, CEOJoan Muyskenweg 221096 CJ AmsterdamThe NetherlandsPhone: +31 20 462 1680Fax: +31 84 837 8748info@quby.nlwww.quby.nl
  • 24. www.quby.nl ©2012

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