Introduction to SunIdee and Dirk te Winkel

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SunIdee …

SunIdee
• Helps you become an innovation champion
• Structures innovation & brings new insights
• Focuses on results by working with proven tools
• Builds on best practices from different markets
• Increases your innovation success rate

Dirk
• Is good at seeing the opportunities for innovation by transforming insights and data into actionable ideas.
• Believes that connecting deeply with internal and external customers is the key to successful innovation.
• Has a profound interest in innovation and product development for Online Services and Digital Media.
• Loves working with multidisciplinary teams to create and implement smart strategies and solutions to drive customer satisfaction and business profitability.

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  • 1. ® the bright way to innovate © SUNIDEE 2011Introduction - 30 November 2011 !
  • 2. Introduction to SunIdee!•  One of the first agencies specialised in customer-centric innovation.!•  Founded in 2002, with offices in Amsterdam and Paris.!•  Over 4000 people in our workshops from over 50 leading brands. !•  15 innovation & marketing specialists.! Committed ! !Leading ! !Bright ! ! Inspiring!
  • 3. We help you become an innovation champion!•  We help teams innovate in a way that is both inspiring and results-driven, which enables them to do successful projects that benefit the entire organisation.!
  • 4. We structure innovation & bring new insights!•  Simplify complex matters by visualisation.!•  Create ownership by working with multidisciplinary teams.!•  Ensure long term differentiation by a two-sided approach:! Customer need Company strength
  • 5. We focus on results by working with proven tools! TRENDS! IDEAS! CUSTOMERS! STAKEHOLDERS! ENABLERS! CONCEPTS!
  • 6. We build on best practices from different markets! Strategy! Products & Services! Marketing & Sales!Focus on content! Innovation strategy Concept creation Positioning (consultancy)! New business Innovation scan Marketing & sales tool Blue Ocean Strategy Concept creation Customer-centricFocus on ownership! product portfolio (workshops)! Strategy implementation Co-creation Marketing year plans Value net Insights-drivenFocus on skills! concept creation (training)! Insights-driven campaign Cradle to cradle Innovation process development
  • 7. So you can increase your innovation success rate! STRATEGY STRATEGIE CREATION CREATIE REALISATION REALISATIE Make your strategy leading Identify great ideas early in the process Develop better products and services Shorten time to market Use resources more effectivelySTRATEGYSTRATEGIE PORTFOLIO IDEA IDEE CONCEPT HAALBAARHEID FEASIBILITY ONTWIKKELING DEVELOPMENT IMPLEMENTATION IMPLEMENTATIE INTRODUCTION INTRODUCTIE EVALUATION EVALUATIE
  • 8. About Dirk te Winkel! •  Is good at seeing the opportunities for innovation by transforming insights and data into actionable ideas. ! •  Believes that connecting deeply with internal and external customers is the key to successful innovation.!•  Has a profound interest in innovation and product development for Online Services and Digital Media.!•  Loves working with multidisciplinary teams to create and implement smart strategies and solutions to drive customer satisfaction and business profitability. !•  Has broad professional experience:! •  Innovation & Marketing Strategy ! !2008 – present at SunIdee! •  Marketing for Online Services and Digital Media !2003 – 2007 at T-Mobile and UPC! •  Internet and ICT Consultancy ! ! !1998 – 2003 at Logica!
  • 9. Dirkʼs recent projects! •  Philips Lighting: Global Strategy plan 2015 translated into Marketing Strategy plans 2011-2015 for regional markets, with key initiatives for all relevant marketing processes.! •  BMW Netherlands: Social Media approach and guidelines for BMW dealers.! •  Schiphol Group: Vision on mobile consumer trends and scenarios for ICT Masterplan 2010-2012.! •  Schiphol Group: Innovation strategy and concept development for Privium member services.! •  KPN International: Strategic Business Plan 2012-2015 with tactics for top 40 managers in Europe.! •  Port of Amsterdam: Marketing Strategy plan 2009-2012 for commercial sectors.! •  Philips Lighting: Global Marketing Controls, B2B stakeholder Value Net analysis and insights.! •  Philips Lighting: Global Marketing LED, B2B stakeholder Value Net analysis and insights.! •  RIPE NCC: Portfolio review and innovation strategy for B2B Internet services and products.! •  Abbott Laboratories: Blue Ocean Strategy workshop/training for four Business Units.! •  Volker Wessels, Schiphol, Port of Rotterdam and Rijkswaterstaat: Various innovation workshops.!
  • 10. I look forward to innovate with you!! For more information, please contact: Dirk te Winkel mobile: +31 6 24 09 66 59 e-mail: dirk@sunidee.com SUNIDEE Prinsengracht 739-741 1017 JX Amsterdam phone: +31 20 6244291 www.sunidee.com