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Dirk Spencer Linked in for Recruiters DFWTRN preso

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LinkedIn presentation on search and contact tactics for candidates for recruiters

LinkedIn presentation on search and contact tactics for candidates for recruiters

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  • 1. Dirk SpencerSocial Media Recruiter @DirkInDallas 214-295-8687DirkPMP@Yahoo.Com
  • 2. Dirk SpencerSocial Media Recruiter• Former DOD Analyst – Software, Hardware, Communications, Aviation, Robotics – Computers were called “Mainframes” – “Apps” were downloaded using “Punch Cards”• Turned Social Media Recruiter – Job Machine Trained – AIRS Trained – Agency, Corporate and Contract
  • 3. Previous LinkedIn Presentations• Executive Search Owners Association (ESOA)• Inter-City Personnel Associates (IPA) Food & Beverage• Irving-Las Colinas Chamber of Commerce Breakfast of Champions• Executive Recruiter Association (ERA)• Rick Gillis Employment Radio “The Ticket” 97.5 FM
  • 4. What is LinkedIn . Com? Online professional network Founded December 2002 Launched May 2003 Proprietary technology platform
  • 5. The Company Financials Initial Public Offering (IPO) May 2011 Ticker Symbol “LNKD” Traded on the New York Stock Exchange 52 Week Share Price Range $60.14 - $122.70
  • 6. LinkedIn . Com Stats 1,288 Full Time Employees 200 Countries 100M+ Members
  • 7. If you hate LinkedIn blame Web 1.0 Limitations of old search technology Rudimental Search Engine Optimization (SEO) Candidates allowed to enter bad data
  • 8. Crack the Limits on LinkedIn New & Change Are the Same Thing in Web 1.0 Web 1.0 Limits the search sophistication 3rd Degree Contacts No Longer Displayed Google is LinkedIn with Benefits
  • 9. How to Fake Out Web 1.0 The technology cannot distinguish between what is “New” or something that is “Old” but has “Change” What this means  Make new profile data  Make changes to your profile Google is your LinkedIn Insider
  • 10. LinkedIn Divided
  • 11. Comparing Accounts Free Accounts Paid Accounts Policy Enforcement  Policy Exception Limited Reach  Unlimited Reach Rudimentary Search  Rudimentary Search Manual Branding  Automated Branding
  • 12. LinkedIn on LinkedIn• Real Name• Write a headline• Craft a summary• Interact thoughtfully with your network• Add your work history• Collect recommendations• Include company website• Include company career page• Create a vanity URL• Brand yourself by personalizing your profile
  • 13. What LinkedIn Won’t Tell You Change your name Modify your job title Add yourself to Groups Learn to Leave Groups Add an Application Upload Content to your Application Review a Book Already
  • 14. Make LinkedIn Searches Easier Spell Words and Acronyms Correctly  Stemming is hit or miss Lower your expectations on the technology Review how candidates use keywords Learn to Hack LinkedIn Using Google
  • 15. Hacking 3rd Degree Contacts
  • 16. Third Degree Contacts
  • 17. Third Degree Contacts
  • 18. LinkedIn Email Template You profile appears to be a solid match to our Project Manager position in Plano, Texas. My colleague Dirk Spencer is working on this position. If you are considering other opportunities please email Dirk directly at Dirk.Spencer@Company.Com. You may call him at 214-295- 8687 as well. Thanks for your time and attention, Random Recruiter Salutation
  • 19. Recruiter Dashboard - Search
  • 20. Recruiter Dashboard - Languages
  • 21. LinkedIn Search Results
  • 22. LinkedIn Clipboard
  • 23. LinkedIn Clipboard
  • 24. LinkedIn Clipboard
  • 25. LinkedIn Apps
  • 26. LinkedIn Stats – Paid Details
  • 27. Cool Tools from Jim Schnyder Yauba  The Worlds First Privacy Safe, Real-Time Search Engine TM Xobni  manage and search your contacts and email through Outlook and on the BlackBerry Wordle  Job Description  Resumes (3 of them)  Use Job Posting from competition Outlook Rules  If you get to hear Jim share this – go. He has some clever tricks I cannot begin to explain RSS Feeds  Populate Twitter and LinkedIn Dragon (Nuance)  Speech recognition software which makes it easier for anyone to use a computer. You talk and it types. Use your voice to create and edit documents Digital Pen  Captures everything you write, sketch and draw electronically for later editing, managing and sharing on your computer
  • 28. • www.twittergrader.com – find top 100• www.tweetlater.com – schedule tweets• www.tweetbeep.com – set up alerts• www.twitterfeed.com –RSS feeds to twitter• www.tweetstats.com – see your tweet stats• www.tweetfunnel.com – approve tweets
  • 29. Questions
  • 30. Other SlideShare.Net Presentationshttp://www.slideshare.net/dirkspencer/colorado-cahe-annual-social-media-final This is a social media presentation done for the Colorado Association of Health Care Executives at their Breckenridge Conference. It contains research, references and insights from the experts interviewed specifically for the hospital industryhttp://www.slideshare.net/dirkspencer/dirk-spencer-resume-psychology-the-watermark-lecture-2011 This is a sub-set of my Resume Psychology© lecture. We review resume hacks with the 4- C’s, The LCD and The K.O.D. (Kiss of Death) Words along with Inefficient Writing tactics
  • 31. Box.Net Resume Help Fileshttp://www.box.net/shared/mpq5ir2pc2 There are a mix of checklists, resume homework suggestions and samples available for free to improve resume content and augment the lecture series.
  • 32. Dirk Spencer Contact / Speaking ScheduleContact Information: DirkPMP@Yahoo.Com 214-295-8687 @DirkInDallas LinkedIn Profile: http://www.linkedin.com/in/dirkindallasSpeaker Schedule: LinkedIn for Recruiters - DFWTRN August Luncheon Aug 3, 2011 - Dallas Frisco Connect Job Seeker Strategy Summit 2011 Aug 6, 2011 - Frisco Resume Psychology "Get the Offer - Not the Interview"© Sep 10, 2011 – Crossroads Your Digital Footprint: - How to Create a Internet Presence© Sep 20, 2011 - Texas Small Business Summit Colorado Association Healthcare Executives (CAHE) 2011 Annual Conference Oct 20, 2011 Resume Psychology "Get the Offer - Not the Interview"© Nov 12, 2011 - Crossroads
  • 33. Speaker Bio – Dirk Spencer A former DOD Analyst turned Recruiter and Social Media Tactician Dirk is the creator of "Resume Psychology – Get the Offer Not the Interview©. Some of the organizations where Dirk as spoken on resumes, social media, LinkedIn or featured include: Executive Search Owners Association (ESOA) Inter-City Personnel Associates (IPA) Associates Food & Beverage Pikes Peak Recruiter Network (PPRN) Irving-Las Colinas Chamber of Commerce Breakfast of Champions Texas Regional Infrastructure Security Conference North Texas Small Business Summit TalentNet Live Social Recruiting Conference The Rick Gillis Radio Show in Houston, Texas ESPN Radio CareerRocketeer.Com list “The 150+ Experts on Twitter ALL Job Seekers MUST Follow The Fort-Worth Star-Telegram Dirk is the group manager of Resume Psychology © on LinkedIn.Com with over 1,200 members. You can follow him on Twitter at @DirkInDallas He has worked contract, agency, and corporate recruiting and is currently based in Plano, Texas.
  • 34. Dirk has also presented to these businesses and professionalorganizations: Irving / Las Colinas Chamber of Commerce Breakfast of Champions North Texas Small Business Summit IIBA International Institute of Business Analyst Intuit Womens Network (IWN), National Investor Relations Institute (NIRI) Dallas*Fort Worth Chapter Texas Instruments (TI) Alumni Association (TIAA) Plano Centre TWC - Texas Workforce Commission Veterans Support Group Talent Net Live Social Recruiting Conference American Society of Quality (ASQ) Greater Irving- Job Angels Networking Event Executive Recruiter Association (ERA) Dallas Fort-Worth Texas Recruiter Network (DFWTRN)
  • 35. Dirk has spoken before numerous ecumenical organizations aswell, including:  St. Jude Career Alliance a Chapter of the Catholic Career Development Community (CCDC),  Career Counseling Group (CCG) of DFW Islamic Association of North Texas (IANT),  Career Counseling Group (CCG) of DFW Islamic Center of Irving (ICI)  Crossroads Bible Church (CBC) Career Transition Workshop (CTW)  Jewish Family Service (JFS)  Career Jump Start - First United Methodist Church Richardson (FUMCR)  Carrollton Career Focus Group (CFG),  Carrollton City Job Hunt 101,  Custer Rd Church Job Net Plano  Fort Worth Career Search Network (FWCSN)  MacArthur Blvd Baptist Church (MBBC) Career Transition Network (CTN)  McKinney Trinity Presbyterian Church Career Transition Network (CTN)  McKinney Workforce Networking, Preston Trail Job Network (PTJN),  Saint Philips Episcopal of Frisco Job Ministry, Southlake Focus Group (SFG)  St. Andrew UMC Sales Group with Dennis O’Hagan

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