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Keeping up with Facebook’snew features.Dirk Shaw, SVP Digital Influence, Ogilvy
What we will coverThe evolving open graphOptimizing apps/games for the TickerWays to use Brand tagging !
The evolution of the open graph                   SOCIAL !                       INTEREST !                           ACTI...
Increaseawareness and              The Ticker is a real time stream                           of all your friends activiti...
!Optimize apps                  When using an app the ticker will show updates                               relevant to t...
Recent Games   Played Updates fromfriends playing     games
Brand tagging   new opportunities to learn andcreatesengage while adding risk and page management time .
Brand tagging.Allows Facebook users to tag pages in their pictures.
Brand Taggingdone well.
Photos that needmoderation
You can tag brands in Facebookphotos. Test: Will they untag?Coca-Cola | Time to untag: 1 hour!Coca-Cola has a team that en...
In summaryOptimize apps/game play for social sharing but give users control of what is shared!Use the new enhancements to ...
PrNews: Keeping up with Facebook's new features
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PrNews: Keeping up with Facebook's new features

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Transcript of "PrNews: Keeping up with Facebook's new features"

  1. 1. Keeping up with Facebook’snew features.Dirk Shaw, SVP Digital Influence, Ogilvy
  2. 2. What we will coverThe evolving open graphOptimizing apps/games for the TickerWays to use Brand tagging !
  3. 3. The evolution of the open graph SOCIAL ! INTEREST ! ACTIVITY !USER goals! I want to re-connect with old I want to publicly declare my I want others to experience what I friends ! interest/attitudes ! am doing in the real world !BRAND How can we leverage our fans How do we increase the # of likes How do we increase consumer goals! social networks? ! and use interest data to target activity levels?! Ads?! 2008 2009 2011
  4. 4. Increaseawareness and The Ticker is a real time stream of all your friends activities suchengagement with as updates, friendships, photos,the real time ticker . videos, links etc.
  5. 5. !Optimize apps When using an app the ticker will show updates relevant to that app/game. !for the ticker feed but give ! Bookmarks for a users favorite apps will appear inusers control of what is the ticker making game play one click away.! !shared. Build controls inside of game or app that make privacy/sharing features intuitive. !
  6. 6. Recent Games Played Updates fromfriends playing games
  7. 7. Brand tagging new opportunities to learn andcreatesengage while adding risk and page management time .
  8. 8. Brand tagging.Allows Facebook users to tag pages in their pictures.
  9. 9. Brand Taggingdone well.
  10. 10. Photos that needmoderation
  11. 11. You can tag brands in Facebookphotos. Test: Will they untag?Coca-Cola | Time to untag: 1 hour!Coca-Cola has a team that engages (and monitors) its Facebook page 24/7, accordingto Ashley Brown, Coca-Colas director of digital communications and social media.Brown wouldnt say how large that team is, but admits its "a decent size. We havereally smart people who take a look at these things. Theres always going to be acertain amount of good judgment involved."! !
  12. 12. In summaryOptimize apps/game play for social sharing but give users control of what is shared!Use the new enhancements to the open graph as a way to connect your brand with consumersactivities. !Brand tagging is a great way to engage with fans but active monitoring of what is being tagged isessential. !
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