Your SlideShare is downloading. ×
Enhance business value thru word of mouth
Enhance business value thru word of mouth
Enhance business value thru word of mouth
Enhance business value thru word of mouth
Enhance business value thru word of mouth
Enhance business value thru word of mouth
Enhance business value thru word of mouth
Enhance business value thru word of mouth
Enhance business value thru word of mouth
Enhance business value thru word of mouth
Enhance business value thru word of mouth
Enhance business value thru word of mouth
Enhance business value thru word of mouth
Enhance business value thru word of mouth
Enhance business value thru word of mouth
Enhance business value thru word of mouth
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Enhance business value thru word of mouth

1,176

Published on

Enhance business value thru word of mouth. A concept showing how to integrate vignette commenting with facebook connect to spread word of mouth.

Enhance business value thru word of mouth. A concept showing how to integrate vignette commenting with facebook connect to spread word of mouth.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,176
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Concept: Leveraging emerging standards to enhance business value thru word of mouth Dirk Shaw, Digital Strategist
  • 2. Blogs and social networks are now part of our daily lives
  • 3.  
  • 4. Tomorrow is about providing the place for creating a new a social context
  • 5. What is a social context ?
  • 6. Existing networks make up many context Family Marketing/Interactive Cycling Random friends Work stuff College friends
  • 7. Red bull connect shifts context by linking networks around Xtreme sports news
  • 8. FoxNews shifts context by placing its news in a more social setting.
  • 9. Gigya makes it easy to connect existing networks to your Vignette content
  • 10. The web will be transformed from the still (somewhat) closed system it is today, to a massively social experience - it's the "always logged-in internet.“ fast company
  • 11. Social networking silo's are eroding thanks to open API's
  • 12. Concept: Facilitating conversations and spreading word of mouth
    • Vignette Community services for commenting
    • Face Book connect to spread word of mouth
    • Vignette video for tours on Face book application
  • 13.  
  • 14.  
  • 15.  
  • 16. In summary
    • Don't build a new social network, create a new context
    • Leverage the integration tool by SN providers
    • Find out which customer are your talkers
    • Vignettes social media allows conversations to start, social networks allow them to spread
    • Vignette’s Digital Strategy team can help you identify opportunity’s for intersecting emerging media with our products

×