Concept: Leveraging emerging standards to enhance business value thru word of mouth Dirk Shaw, Digital Strategist

Blogs and social networks are now part of our daily lives

Tomorrow is about providing the place for creating a new a social context

What is a social context ?

Existing networks make up many context Family Marketing/Interactive Cycling Random friends Work stuff College friends

Red bull connect shifts context by linking networks around Xtreme sports news

FoxNews shifts context by placing its news in a more social setting.

Gigya makes it easy to connect existing networks to your Vignette content

The web will be transformed from the still (somewhat) closed system it is today, to a massively social experience - it's the "always logged-in internet.“ fast company

Social networking silo's are eroding thanks to open API's

Concept: Facilitating conversations and spreading word of mouth Vignette Community services for commenting Face Book connect to spread word of mouth Vignette video for tours on Face book application

Vignette Community services for commenting

Face Book connect to spread word of mouth

Vignette video for tours on Face book application

In summary Don't build a new social network, create a new context Leverage the integration tool by SN providers Find out which customer are your talkers Vignettes social media allows conversations to start, social networks allow them to spread Vignette’s Digital Strategy team can help you identify opportunity’s for intersecting emerging media with our products

Don't build a new social network, create a new context

Leverage the integration tool by SN providers

Find out which customer are your talkers

Vignettes social media allows conversations to start, social networks allow them to spread

Vignette’s Digital Strategy team can help you identify opportunity’s for intersecting emerging media with our products