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Customers are “Checked in” now what?<br />Dirk Shaw, SVP – Digital Influence<br />
Brand Opportunity<br />Make it Sell<br />Make it Reward<br />Make it Easy<br />Make it Seamless<br />Platform Challenges<b...
Why should you get excited about location based services. <br />http://farm3.static.flickr.com/2767/4118268857_55e417f3cb....
It can augment traditional advertising and PR<br />
A great new way to extend <br />loyalty.<br />
New experiences by blending physical space with digital content<br />
Brand Opportunity<br />Make it Sell<br />Make it Reward<br />Make it Easy<br />Make it Seamless<br />Platform Challenges<b...
Brands need to increase relevance.<br />
Move from anonymous “check in” to tailored experience.<br />
Tailor content based on data. Not simply what peers think..<br />
Make point of sale redemption more accessible.<br />
Brand Opportunity<br />Make it Sell<br />Make it Reward<br />Make it Easy<br />Make it Seamless<br />Platform Challenges<b...
Extend existing programs. Not create new ones.<br />
Use data to reward people based on what they are interested in.<br />Recommended rewards near you<br />20% off all things ...
Brand Opportunity<br />Make it Sell<br />Make it Reward<br />Make it Easy<br />Make it Seamless<br />Platform Challenges<b...
Each location can have dozens of platforms to manage check in data<br />Location based content management<br />Compare exi...
Location analytics beyond check in. <br />
Brand Opportunity<br />Make it Sell<br />Make it Reward<br />Make it Easy<br />Make it Seamless<br />Platform Challenges<b...
Summary<br />Increase relevance of location based offers.<br />Extend existing rewards programs with new interactions. <br...
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Customers are Checked in now what

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  • It is a form of loyaltyBridge and bridge between retail
  • Situation: Currently the check in is the trigger.. but besides what people in your network think is useful.. marketers at this point dont have a good way to leverage historical, behaviroal or simple interest based data to increase relevance.- example of foursquare offer for a place that is not of interest to me.- Solution: May be discrete app that use Facebook, CRM and opt in overlays to location
  • People are raising their hand to say I am here.How are you tailoring their experience. We have opportunity to move from anonymous to tailored
  • Situation: If you believe the web is dead and we will all consume in small curated appsChallenge: the increasing number of apps makes it difficult to manage LBDThoughtsEnables long tail of apps
  • situation: so you know you have over 200 check in&apos;s but for a retail establishment you have no clue if they entered store, what isles they walked down etc.
  • Transcript of "Customers are Checked in now what "

    1. 1. Customers are “Checked in” now what?<br />Dirk Shaw, SVP – Digital Influence<br />
    2. 2. Brand Opportunity<br />Make it Sell<br />Make it Reward<br />Make it Easy<br />Make it Seamless<br />Platform Challenges<br />
    3. 3. Why should you get excited about location based services. <br />http://farm3.static.flickr.com/2767/4118268857_55e417f3cb.jpg<br />
    4. 4. It can augment traditional advertising and PR<br />
    5. 5. A great new way to extend <br />loyalty.<br />
    6. 6. New experiences by blending physical space with digital content<br />
    7. 7. Brand Opportunity<br />Make it Sell<br />Make it Reward<br />Make it Easy<br />Make it Seamless<br />Platform Challenges<br />
    8. 8. Brands need to increase relevance.<br />
    9. 9. Move from anonymous “check in” to tailored experience.<br />
    10. 10. Tailor content based on data. Not simply what peers think..<br />
    11. 11. Make point of sale redemption more accessible.<br />
    12. 12. Brand Opportunity<br />Make it Sell<br />Make it Reward<br />Make it Easy<br />Make it Seamless<br />Platform Challenges<br />
    13. 13. Extend existing programs. Not create new ones.<br />
    14. 14. Use data to reward people based on what they are interested in.<br />Recommended rewards near you<br />20% off all things in the cycling department<br />
    15. 15. Brand Opportunity<br />Make it Sell<br />Make it Reward<br />Make it Easy<br />Make it Seamless<br />Platform Challenges<br />
    16. 16. Each location can have dozens of platforms to manage check in data<br />Location based content management<br />Compare existing model versus ideal<br />
    17. 17. Location analytics beyond check in. <br />
    18. 18. Brand Opportunity<br />Make it Sell<br />Make it Reward<br />Make it Easy<br />Make it Seamless<br />Platform Challenges<br />
    19. 19.
    20. 20. Summary<br />Increase relevance of location based offers.<br />Extend existing rewards programs with new interactions. <br />Plan the experience beyond giving away coupons.<br />
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