Customers are Checked in now what
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Customers are Checked in now what

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  • It is a form of loyaltyBridge and bridge between retail
  • Situation: Currently the check in is the trigger.. but besides what people in your network think is useful.. marketers at this point dont have a good way to leverage historical, behaviroal or simple interest based data to increase relevance.- example of foursquare offer for a place that is not of interest to me.- Solution: May be discrete app that use Facebook, CRM and opt in overlays to location
  • People are raising their hand to say I am here.How are you tailoring their experience. We have opportunity to move from anonymous to tailored
  • Situation: If you believe the web is dead and we will all consume in small curated appsChallenge: the increasing number of apps makes it difficult to manage LBDThoughtsEnables long tail of apps
  • situation: so you know you have over 200 check in's but for a retail establishment you have no clue if they entered store, what isles they walked down etc.

Transcript

  • 1. Customers are “Checked in” now what?
    Dirk Shaw, SVP – Digital Influence
  • 2. Brand Opportunity
    Make it Sell
    Make it Reward
    Make it Easy
    Make it Seamless
    Platform Challenges
  • 3. Why should you get excited about location based services.
    http://farm3.static.flickr.com/2767/4118268857_55e417f3cb.jpg
  • 4. It can augment traditional advertising and PR
  • 5. A great new way to extend
    loyalty.
  • 6. New experiences by blending physical space with digital content
  • 7. Brand Opportunity
    Make it Sell
    Make it Reward
    Make it Easy
    Make it Seamless
    Platform Challenges
  • 8. Brands need to increase relevance.
  • 9. Move from anonymous “check in” to tailored experience.
  • 10. Tailor content based on data. Not simply what peers think..
  • 11. Make point of sale redemption more accessible.
  • 12. Brand Opportunity
    Make it Sell
    Make it Reward
    Make it Easy
    Make it Seamless
    Platform Challenges
  • 13. Extend existing programs. Not create new ones.
  • 14. Use data to reward people based on what they are interested in.
    Recommended rewards near you
    20% off all things in the cycling department
  • 15. Brand Opportunity
    Make it Sell
    Make it Reward
    Make it Easy
    Make it Seamless
    Platform Challenges
  • 16. Each location can have dozens of platforms to manage check in data
    Location based content management
    Compare existing model versus ideal
  • 17. Location analytics beyond check in. 
  • 18. Brand Opportunity
    Make it Sell
    Make it Reward
    Make it Easy
    Make it Seamless
    Platform Challenges
  • 19.
  • 20. Summary
    Increase relevance of location based offers.
    Extend existing rewards programs with new interactions.
    Plan the experience beyond giving away coupons.