It is a form of loyaltyBridge and bridge between retail
Situation: Currently the check in is the trigger.. but besides what people in your network think is useful.. marketers at this point dont have a good way to leverage historical, behaviroal or simple interest based data to increase relevance.- example of foursquare offer for a place that is not of interest to me.- Solution: May be discrete app that use Facebook, CRM and opt in overlays to location
People are raising their hand to say I am here.How are you tailoring their experience. We have opportunity to move from anonymous to tailored
Situation: If you believe the web is dead and we will all consume in small curated appsChallenge: the increasing number of apps makes it difficult to manage LBDThoughtsEnables long tail of apps
situation: so you know you have over 200 check in's but for a retail establishment you have no clue if they entered store, what isles they walked down etc.
Transcript of "Customers are Checked in now what "
Customers are “Checked in” now what?<br />Dirk Shaw, SVP – Digital Influence<br />
Brand Opportunity<br />Make it Sell<br />Make it Reward<br />Make it Easy<br />Make it Seamless<br />Platform Challenges<br />
Why should you get excited about location based services. <br />http://farm3.static.flickr.com/2767/4118268857_55e417f3cb.jpg<br />
It can augment traditional advertising and PR<br />