Layar presentation at PICNIC 2010 - Creative Transmission #3
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Layar presentation at PICNIC 2010 - Creative Transmission #3

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A general presentation about what Layar and AR is all about. There's a video that goes with the presentation (before slide 3):

A general presentation about what Layar and AR is all about. There's a video that goes with the presentation (before slide 3):
http://www.youtube.com/watch?v=EtpNx7Y14d0

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Layar presentation at PICNIC 2010 - Creative Transmission #3 Presentation Transcript

  • 1. Augmented Reality Dirk Groten, CTO vrijdag 24 september 2010
  • 2. Who had an AR experience before? © 2010, Layar B.V. vrijdag 24 september 2010
  • 3. We want to move people with Augmented Reality vrijdag 24 september 2010
  • 4. Augmented Reality = Technology vrijdag 24 september 2010
  • 5. Augmented Reality = Content (in your world) vrijdag 24 september 2010
  • 6. It’s about playing content http://m.layar.com/open/conquar/ http://open.spotify.com/track/1qZMPmpD1jDcOA7gZ6TCde http://itunes.apple.com/nl/album/one-your-name-ep/id379593408 http://www.youtube.com/watch?v=b64_16K2e08 vrijdag 24 september 2010
  • 7. What does Layar play? vrijdag 24 september 2010
  • 8. Information Service © 2010, Layar B.V. vrijdag 24 september 2010
  • 9. Information Service © 2010, Layar B.V. vrijdag 24 september 2010
  • 10. Social Service vrijdag 24 september 2010
  • 11. Social Service vrijdag 24 september 2010
  • 12. Layer developed by Muzar & Blutarsky Stories & Games © 2010, Layar B.V. vrijdag 24 september 2010
  • 13. Stories & Games vrijdag 24 september 2010
  • 14. Learning Experience Layer developed by Hoppala © 2010, Layar B.V. vrijdag 24 september 2010
  • 15. Learning Experience © 2010, Layar B.V. vrijdag 24 september 2010
  • 16. What does Layar play? Game Social Service Learning Experience Information Service vrijdag 24 september 2010
  • 17. But there is more... vrijdag 24 september 2010
  • 18. vrijdag 24 september 2010
  • 19. vrijdag 24 september 2010
  • 20. vrijdag 24 september 2010
  • 21. vrijdag 24 september 2010
  • 22. Three parts of Layar ecosystem Discovery Player Publishing 1.000.000 active users 1.209 layers 5.300 developers vrijdag 24 september 2010
  • 23. Offering the capabilities vrijdag 24 september 2010
  • 24. Play layers in any iPhone app - Binary code to be included in your Xcode project - Simple API that opens any published layer. - Seamless handover to AR experience. (incl. authentication) Sign-up for limited beta program: http:/layar.com/player vrijdag 24 september 2010
  • 25. Thank you dirk@layar.com @dirkgroten vrijdag 24 september 2010