0
Augmented Reality


                                 Dirk Groten, CTO


vrijdag 24 september 2010
Who had an AR experience before?




                                 © 2010, Layar B.V.
vrijdag 24 september 2010
We want to move people with Augmented Reality




vrijdag 24 september 2010
Augmented Reality

                                   =
                               Technology




vrijdag 24 september...
Augmented Reality

                                     =
                                Content
                        ...
It’s about playing content

                                           http://m.layar.com/open/conquar/


                ...
What does Layar play?



vrijdag 24 september 2010
Information Service




                                                  © 2010, Layar B.V.
vrijdag 24 september 2010
Information Service




                                                  © 2010, Layar B.V.
vrijdag 24 september 2010
Social Service




vrijdag 24 september 2010
Social Service

vrijdag 24 september 2010
Layer developed by Muzar & Blutarsky
                            Stories & Games   © 2010, Layar B.V.
vrijdag 24 september...
Stories & Games

vrijdag 24 september 2010
Learning Experience




                                              Layer developed by Hoppala   © 2010, Layar B.V.
vrij...
Learning
                            Experience



                                   © 2010, Layar B.V.
vrijdag 24 septem...
What does Layar play?



                     Game       Social Service   Learning Experience   Information Service




vr...
But there is more...



vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
                Discovery            Player         Publishing




            1.000.000 ac...
Offering the capabilities



vrijdag 24 september 2010
Play layers in any iPhone app

                            - Binary code to be included in your Xcode project
            ...
Thank you


                            dirk@layar.com
                              @dirkgroten
vrijdag 24 september 2010
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Layar presentation at PICNIC 2010 - Creative Transmission #3

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A general presentation about what Layar and AR is all about. There's a video that goes with the presentation (before slide 3):
http://www.youtube.com/watch?v=EtpNx7Y14d0

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Transcript of "Layar presentation at PICNIC 2010 - Creative Transmission #3"

  1. 1. Augmented Reality Dirk Groten, CTO vrijdag 24 september 2010
  2. 2. Who had an AR experience before? © 2010, Layar B.V. vrijdag 24 september 2010
  3. 3. We want to move people with Augmented Reality vrijdag 24 september 2010
  4. 4. Augmented Reality = Technology vrijdag 24 september 2010
  5. 5. Augmented Reality = Content (in your world) vrijdag 24 september 2010
  6. 6. It’s about playing content http://m.layar.com/open/conquar/ http://open.spotify.com/track/1qZMPmpD1jDcOA7gZ6TCde http://itunes.apple.com/nl/album/one-your-name-ep/id379593408 http://www.youtube.com/watch?v=b64_16K2e08 vrijdag 24 september 2010
  7. 7. What does Layar play? vrijdag 24 september 2010
  8. 8. Information Service © 2010, Layar B.V. vrijdag 24 september 2010
  9. 9. Information Service © 2010, Layar B.V. vrijdag 24 september 2010
  10. 10. Social Service vrijdag 24 september 2010
  11. 11. Social Service vrijdag 24 september 2010
  12. 12. Layer developed by Muzar & Blutarsky Stories & Games © 2010, Layar B.V. vrijdag 24 september 2010
  13. 13. Stories & Games vrijdag 24 september 2010
  14. 14. Learning Experience Layer developed by Hoppala © 2010, Layar B.V. vrijdag 24 september 2010
  15. 15. Learning Experience © 2010, Layar B.V. vrijdag 24 september 2010
  16. 16. What does Layar play? Game Social Service Learning Experience Information Service vrijdag 24 september 2010
  17. 17. But there is more... vrijdag 24 september 2010
  18. 18. vrijdag 24 september 2010
  19. 19. vrijdag 24 september 2010
  20. 20. vrijdag 24 september 2010
  21. 21. vrijdag 24 september 2010
  22. 22. Three parts of Layar ecosystem Discovery Player Publishing 1.000.000 active users 1.209 layers 5.300 developers vrijdag 24 september 2010
  23. 23. Offering the capabilities vrijdag 24 september 2010
  24. 24. Play layers in any iPhone app - Binary code to be included in your Xcode project - Simple API that opens any published layer. - Seamless handover to AR experience. (incl. authentication) Sign-up for limited beta program: http:/layar.com/player vrijdag 24 september 2010
  25. 25. Thank you dirk@layar.com @dirkgroten vrijdag 24 september 2010
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