Digital Readiness

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Presentation in German language given at the Swiss Marketing Trade Fair "SuisseEMEX", 26th August 2010. Digital technology and social change will change the way we use media in the near future. The …

Presentation in German language given at the Swiss Marketing Trade Fair "SuisseEMEX", 26th August 2010. Digital technology and social change will change the way we use media in the near future. The presentation discuss some of the upcoming trends and how marketing should response to it.

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