Web Best Practice - Creating an Outreach Portal

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Ideas and lessons learned from creating a university Outreach Portal at Cornell - A UI perspective.

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  • This presentation is about the Cornell Outreach Website, but more importantly it is about our principles and what we learned along the way, which is a lot. So for this presentation, the Outreach Portal is more an example of how we put our principles into practice. What I am going to try to do is to showcase a principle or two, and then discuss it and show how we put it into practice.
  • Web Best Practice - Creating an Outreach Portal

    1. 1. Web Best Practice: Building our Outreach Portal Dirk Swart, Program Manager, CIT
    2. 2. Web Best Practices How? User Goals Overview The value of search Attention Content
    3. 4. http://www.cornell.edu/outreach/programs/
    4. 5. Does Web Content Matter? Slide concept from Jerry McGovern, UI-12 Publisher: 10 min Visitor: 60 min Visitor: 60 min Visitor: 60 min Visitor: 60 min Visitor: 60 min
    5. 7. Does Web Content Matter? Slide concept from Jerry McGovern, UI-12 Publisher: 60 min Visitor: 10 min Visitor: 10 min Visitor: 10 min Visitor: 10 min Visitor: 10 min It’s about…
    6. 10. Manage The Tasks X X
    7. 11. Complexity Choice
    8. 13. Google: $217 Bn http://www.baselinemag.com/article2/0,1540,2211026,00.asp AT&T $253 Bn Microsoft $333 Bn General Electric $415 Bn ExxonMobil $506 Bn
    9. 14. “ Content is King” 1,600,000,000 hits
    10. 15. You keep using that word. I do not think it means what you think it means.
    11. 16. Top Search Terms <ul><li>Top Search Terms </li></ul><ul><li>“ Correct” Page for each Search </li></ul><ul><li>Search with each term </li></ul>
    12. 18. How? Revisit. Review. Rework Are you bored yet? Winners and losers Reverse Design Identify Tasks
    13. 22. Images and Thanks <ul><li>Aristotelian universe: http://calendario.incubadora.fapesp.br/portal/introducao/imagens/aristotle_universe.gif </li></ul><ul><li>Google trends: trends.google.com </li></ul><ul><li>Attention image adapted from Eskom billboard by Zac Doob. </li></ul><ul><li>Conehead Puppy: http://www.flickr.com/photo_zoom.gne?id=39693385&size=l </li></ul>

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