Web Best Practice - Creating an Outreach Portal

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    Notes on slide 1

    This presentation is about the Cornell Outreach Website, but more importantly it is about our principles and what we learned along the way, which is a lot. So for this presentation, the Outreach Portal is more an example of how we put our principles into practice. What I am going to try to do is to showcase a principle or two, and then discuss it and show how we put it into practice.

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    Web Best Practice - Creating an Outreach Portal - Presentation Transcript

    1. Web Best Practice: Building our Outreach Portal Dirk Swart, Program Manager, CIT
    2. Web Best Practices How? User Goals Overview The value of search Attention Content
    3.  
    4. http://www.cornell.edu/outreach/programs/
    5. Does Web Content Matter? Slide concept from Jerry McGovern, UI-12 Publisher: 10 min Visitor: 60 min Visitor: 60 min Visitor: 60 min Visitor: 60 min Visitor: 60 min
    6.  
    7. Does Web Content Matter? Slide concept from Jerry McGovern, UI-12 Publisher: 60 min Visitor: 10 min Visitor: 10 min Visitor: 10 min Visitor: 10 min Visitor: 10 min It’s about…
    8.  
    9.  
    10. Manage The Tasks X X
    11. Complexity Choice
    12.  
    13. Google: $217 Bn http://www.baselinemag.com/article2/0,1540,2211026,00.asp AT&T $253 Bn Microsoft $333 Bn General Electric $415 Bn ExxonMobil $506 Bn
    14. “ Content is King” 1,600,000,000 hits
    15. You keep using that word. I do not think it means what you think it means.
    16. Top Search Terms
      • Top Search Terms
      • “ Correct” Page for each Search
      • Search with each term
    17.  
    18. How? Revisit. Review. Rework Are you bored yet? Winners and losers Reverse Design Identify Tasks
    19.  
    20.  
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    22. Images and Thanks
      • Aristotelian universe: http://calendario.incubadora.fapesp.br/portal/introducao/imagens/aristotle_universe.gif
      • Google trends: trends.google.com
      • Attention image adapted from Eskom billboard by Zac Doob.
      • Conehead Puppy: http://www.flickr.com/photo_zoom.gne?id=39693385&size=l
    23.  

    + dirk.swartdirk.swart, 2 years ago

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