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Web Best Practice - Creating an Outreach Portal
 

Web Best Practice - Creating an Outreach Portal

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Ideas and lessons learned from creating a university Outreach Portal at Cornell - A UI perspective.

Ideas and lessons learned from creating a university Outreach Portal at Cornell - A UI perspective.

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  • This presentation is about the Cornell Outreach Website, but more importantly it is about our principles and what we learned along the way, which is a lot. So for this presentation, the Outreach Portal is more an example of how we put our principles into practice. What I am going to try to do is to showcase a principle or two, and then discuss it and show how we put it into practice.

Web Best Practice - Creating an Outreach Portal Web Best Practice - Creating an Outreach Portal Presentation Transcript

  • Web Best Practice: Building our Outreach Portal Dirk Swart, Program Manager, CIT
  • Web Best Practices How? User Goals Overview The value of search Attention Content
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  • http://www.cornell.edu/outreach/programs/
  • Does Web Content Matter? Slide concept from Jerry McGovern, UI-12 Publisher: 10 min Visitor: 60 min Visitor: 60 min Visitor: 60 min Visitor: 60 min Visitor: 60 min
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  • Does Web Content Matter? Slide concept from Jerry McGovern, UI-12 Publisher: 60 min Visitor: 10 min Visitor: 10 min Visitor: 10 min Visitor: 10 min Visitor: 10 min It’s about…
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  • Manage The Tasks X X
  • Complexity Choice
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  • Google: $217 Bn http://www.baselinemag.com/article2/0,1540,2211026,00.asp AT&T $253 Bn Microsoft $333 Bn General Electric $415 Bn ExxonMobil $506 Bn
  • “ Content is King” 1,600,000,000 hits
  • You keep using that word. I do not think it means what you think it means.
  • Top Search Terms
    • Top Search Terms
    • “ Correct” Page for each Search
    • Search with each term
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  • How? Revisit. Review. Rework Are you bored yet? Winners and losers Reverse Design Identify Tasks
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  • Images and Thanks
    • Aristotelian universe: http://calendario.incubadora.fapesp.br/portal/introducao/imagens/aristotle_universe.gif
    • Google trends: trends.google.com
    • Attention image adapted from Eskom billboard by Zac Doob.
    • Conehead Puppy: http://www.flickr.com/photo_zoom.gne?id=39693385&size=l
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