Online Social Networking at
Cornell
Dirk Swart




                                                                   Mult...
Assumption: Nobody here
needs Social Networks 101. If
   you do, use The Goog.
Q: Can you name five
social networking
websites?
Big outside the USA




                                                                                                  ...
Summary of the Cornell Way

‣   A quick overview of our approach:
         ‣   Be present in many markets
         ‣   Par...
Words to social-network by....
Words to social-network by....

‣   “That’s where the money is”
           ‣
            Willie Sutton (attributed).
‣   T...
Words to social-network by....

‣   “That’s where the money is”
           ‣
            Willie Sutton (attributed).
‣   T...
Q: What is - by far - the
web page most tagged
with “cornell”?
The Cornell Method of note
  taking PDF generator.

  Other popular hits for ‘cornell’:
         Articles on Ann Coulter’s...
✤   Cornell on Twitter:
      ✤   CornellSun                      ✤   CU_MilsteinHall
      ✤   cornellnews (not official) ...
Introducing social networking to
your web presence...
Video:
         Good Ideas - Fire
Social Web Callouts (SWC’s)

✤   Of 1,387 four year institutions in the USA, looking at 3 pages (Home,
    Admissions and ...
✤   What do they link to:


    FaceBook, Twitter, LinkedIn are the clear winners.


    YouTube has a big base, but is dr...
✤   Growth Directions in web callouts:


    Twitter
    FaceBook


    MySpace
    YouTube




          In case you are ...
Q: What is the preferred
social network for over 65’s?
Focus on
★   Over 1% of all web traffic
★   Over 300 million users, 65 million use mobile access
★   More than 50% of whom visit eve...
Case Study: Roman Reeves




          Video 2
Some concluding thoughts ....
✤   Exact words count
✤   A: Follow me on Twitter

✤   B: Now follow me on Twitter here
✤   Exact words count (and netspeak = fail)

✤   Reputation, reputation, reputation
✤   Exact words count

✤   Reputation, reputation, reputation

✤   Unsurprisingly, the Cornell community is very active
✤   Exact words count

✤   Reputation, reputation, reputation

✤   Unsurprisingly, the Cornell community is very active

✤...
✤   Exact words count

✤   Reputation, reputation, reputation

✤   Unsurprisingly, the Cornell community is very active

✤...
✤   Some links:

    ✤   lite.facebook.com - an easier way

    ✤   delicious.com - tagging central

    ✤   thefuturebuzz...
Social Networking - a light review for university staff
Social Networking - a light review for university staff
Social Networking - a light review for university staff
Social Networking - a light review for university staff
Social Networking - a light review for university staff
Social Networking - a light review for university staff
Social Networking - a light review for university staff
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Social Networking - a light review for university staff

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A light review of social networking within higher education, and in particular, Cornell.

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Social Networking - a light review for university staff

  1. 1. Online Social Networking at Cornell Dirk Swart Multi Pass Opinions are my own and do not necessarily represent Cornell University
  2. 2. Assumption: Nobody here needs Social Networks 101. If you do, use The Goog.
  3. 3. Q: Can you name five social networking websites?
  4. 4. Big outside the USA 4 million blogs 45-54 is top demographic 14% are college grads 10 hrs of video/min 400 posts / minute http://blog.searchenginewatch.com/090408-122803, www.briansolis.com
  5. 5. Summary of the Cornell Way ‣ A quick overview of our approach: ‣ Be present in many markets ‣ Participate, don’t control ‣ Stay true to what Cornell is ‣ Build before you tap
  6. 6. Words to social-network by....
  7. 7. Words to social-network by.... ‣ “That’s where the money is” ‣ Willie Sutton (attributed). ‣ The coin of the realm is reputation ‣ Making sure that the content that comes out is worthy of the institution. ‣ Sociology, not Technology.
  8. 8. Words to social-network by.... ‣ “That’s where the money is” ‣ Willie Sutton (attributed). ‣ The coin of the realm is reputation ‣ Making sure that the content that comes out is worthy of the institution. ‣ Sociology, not Technology. Simply having a presence on a social network no longer constitutes “innovative”. - We’ll get back to what else we can do later.
  9. 9. Q: What is - by far - the web page most tagged with “cornell”?
  10. 10. The Cornell Method of note taking PDF generator. Other popular hits for ‘cornell’: Articles on Ann Coulter’s resume Articles on Keith Olbermann’s resume Quantum Mechanics /bethe.cornell.edu (Digg only) US Constitution / law.cornell.edu
  11. 11. ✤ Cornell on Twitter: ✤ CornellSun ✤ CU_MilsteinHall ✤ cornellnews (not official) ✤ cuontheroad ✤ cornellnycnews ✤ BoyceThompson ✤ CornellLaw ✤ Schwartz_Center ✤ CornellSports ✤ CornellAlumni ✤ ILR_Alumni ✤ HEC85 ✤ BigRedWrestling ✤ HotelExecutiveEd ✤ bigredgoesgreen (not official) ✤ HFJMuseum ✤ LynahFaithful ✤ CornellEng ✤ CornellCHR ✤ CornellReading ✤ OlinLib
  12. 12. Introducing social networking to your web presence...
  13. 13. Video: Good Ideas - Fire
  14. 14. Social Web Callouts (SWC’s) ✤ Of 1,387 four year institutions in the USA, looking at 3 pages (Home, Admissions and Alumni homepage) 40.5% of schools had a SWC on one of these three pages. 82% of homepages have no callout. Most are on Alumni page.
  15. 15. ✤ What do they link to: FaceBook, Twitter, LinkedIn are the clear winners. YouTube has a big base, but is dropping.
  16. 16. ✤ Growth Directions in web callouts: Twitter FaceBook MySpace YouTube In case you are interested, 11.6% of schools had it on two pages, and 3.9% on all three. Source: bluefuego
  17. 17. Q: What is the preferred social network for over 65’s?
  18. 18. Focus on
  19. 19. ★ Over 1% of all web traffic ★ Over 300 million users, 65 million use mobile access ★ More than 50% of whom visit every day. ★ 90% of the over 65 market ★ 200 million photos uploaded daily ★ 40 million status updates a day ★ 1 million developers ★ 70% of users engage with platform applications
  20. 20. Case Study: Roman Reeves Video 2
  21. 21. Some concluding thoughts ....
  22. 22. ✤ Exact words count
  23. 23. ✤ A: Follow me on Twitter ✤ B: Now follow me on Twitter here
  24. 24. ✤ Exact words count (and netspeak = fail) ✤ Reputation, reputation, reputation
  25. 25. ✤ Exact words count ✤ Reputation, reputation, reputation ✤ Unsurprisingly, the Cornell community is very active
  26. 26. ✤ Exact words count ✤ Reputation, reputation, reputation ✤ Unsurprisingly, the Cornell community is very active ✤ Tagging and content reuse are the future
  27. 27. ✤ Exact words count ✤ Reputation, reputation, reputation ✤ Unsurprisingly, the Cornell community is very active ✤ Tagging and content reuse are the future ✤ This stuff is not new. Less posts, more quality
  28. 28. ✤ Some links: ✤ lite.facebook.com - an easier way ✤ delicious.com - tagging central ✤ thefuturebuzz for stats on social networks

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