Online Social Networking at
Cornell
Dirk Swart
Multi Pass
Opinions are my own and do not necessarily represent Cornell University

Assumption: Nobody here
needs Social Networks 101. If
you do, use The Goog.

Q: Can you name five
social networking
websites?

Big outside the USA
4 million blogs
45-54 is top demographic
14% are college grads
10 hrs of video/min
400 posts / minute
http://blog.searchenginewatch.com/090408-122803, www.briansolis.com

Summary of the Cornell Way
‣ A quick overview of our approach:
‣ Be present in many markets
‣ Participate, don’t control
‣ Stay true to what Cornell is
‣ Build before you tap

Words to social-network by....

Words to social-network by....
‣ “That’s where the money is”
‣
Willie Sutton (attributed).
‣ The coin of the realm is reputation
‣ Making sure that the content that comes out is worthy of the institution.
‣ Sociology, not Technology.

Words to social-network by....
‣ “That’s where the money is”
‣
Willie Sutton (attributed).
‣ The coin of the realm is reputation
‣ Making sure that the content that comes out is worthy of the institution.
‣ Sociology, not Technology.
Simply having a presence on a social network no longer constitutes
“innovative”.
- We’ll get back to what else we can do later.

Q: What is - by far - the
web page most tagged
with “cornell”?

The Cornell Method of note
taking PDF generator.
Other popular hits for ‘cornell’:
Articles on Ann Coulter’s resume
Articles on Keith Olbermann’s resume
Quantum Mechanics /bethe.cornell.edu (Digg only)
US Constitution / law.cornell.edu

✤ Cornell on Twitter:
✤ CornellSun ✤ CU_MilsteinHall
✤ cornellnews (not official) ✤ cuontheroad
✤ cornellnycnews ✤ BoyceThompson
✤ CornellLaw ✤ Schwartz_Center
✤ CornellSports ✤ CornellAlumni
✤ ILR_Alumni ✤ HEC85
✤ BigRedWrestling ✤ HotelExecutiveEd
✤ bigredgoesgreen (not official) ✤ HFJMuseum
✤ LynahFaithful
✤ CornellEng
✤ CornellCHR
✤ CornellReading
✤ OlinLib

Introducing social networking to
your web presence...

Video:
Good Ideas - Fire

Social Web Callouts (SWC’s)
✤ Of 1,387 four year institutions in the USA, looking at 3 pages (Home,
Admissions and Alumni homepage)
40.5% of schools had a SWC on one of these three pages.
82% of homepages have no callout. Most are on
Alumni page.

✤ What do they link to:
FaceBook, Twitter, LinkedIn are the clear winners.
YouTube has a big base, but is dropping.

✤ Growth Directions in web callouts:
Twitter
FaceBook
MySpace
YouTube
In case you are interested, 11.6% of schools had it on
two pages, and 3.9% on all three.
Source: bluefuego

Q: What is the preferred
social network for over 65’s?

Focus on

★ Over 1% of all web traffic
★ Over 300 million users, 65 million use mobile access
★ More than 50% of whom visit every day.
★ 90% of the over 65 market
★ 200 million photos uploaded daily
★ 40 million status updates a day
★ 1 million developers
★ 70% of users engage with platform applications

Case Study: Roman Reeves
Video 2

Some concluding thoughts ....

✤ Exact words count

✤ A: Follow me on Twitter
✤ B: Now follow me on Twitter here

✤ Exact words count (and netspeak = fail)
✤ Reputation, reputation, reputation

✤ Exact words count
✤ Reputation, reputation, reputation
✤ Unsurprisingly, the Cornell community is very active

✤ Exact words count
✤ Reputation, reputation, reputation
✤ Unsurprisingly, the Cornell community is very active
✤ Tagging and content reuse are the future

✤ Exact words count
✤ Reputation, reputation, reputation
✤ Unsurprisingly, the Cornell community is very active
✤ Tagging and content reuse are the future
✤ This stuff is not new. Less posts, more quality

✤ Some links:
✤ lite.facebook.com - an easier way
✤ delicious.com - tagging central
✤ thefuturebuzz for stats on social networks