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Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
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Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
Introduction to Directi
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Introduction to Directi
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Introduction to Directi
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Introduction to Directi

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A presentation delivered at various B-Schools in 2009 introducing Directi, our businesses, products, culture, history etc

A presentation delivered at various B-Schools in 2009 introducing Directi, our businesses, products, culture, history etc

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  • 1.
  • 2. 2<br />The Story<br />
  • 3. 3<br />Humble beginnings<br />
  • 4. 4<br />Started in 1998<br />
  • 5. 5<br />Seed capital of Rs 25,000 ($600)<br />
  • 6. 6<br /><500 sq ft of space<br />
  • 7. 7<br />Global<br /> footprint<br />Largest Web products company<br />An ambitious vision<br />
  • 8. 8<br />Directi Today<br />
  • 9. Source: Merchant banker valuation at Feb 2008<br />9<br />A $300 million tech enterprise<br />
  • 10. 10<br />Deloitte & Touche Tech Fast 50 company in India from ‘05 to ’09<br />
  • 11. 11<br />Rapidly expanding team<br />
  • 12. 12<br />Sufficient cash reserves to cover 10 yrs Opex<br />
  • 13. 13<br />Offices in India, China, UAE and USA<br />
  • 14. 14<br />Millions of Customers, 50000+ channel partners, in 240+ countries<br />
  • 15. 15<br />6+ businesses; <br />all amongst the top 5 or 10 worldwide<br />
  • 16. 16<br />Growth entirely funded through internal accruals<br />
  • 17. 17<br />25+ Products and services<br />
  • 18. 18<br />Domain Registration<br />
  • 19. 19<br />Web Hosting – Linux/Windows etc<br />
  • 20. 20<br />Web Design<br />
  • 21. 21<br />Email<br />
  • 22. 22<br />Antispam and Antivirus<br />
  • 23. 23<br />Payment Gateway Services<br />
  • 24. 24<br />Digital Certificates<br />
  • 25. 25<br />Domain Parking and Traffic monetization<br />
  • 26. 26<br />Serving 15 – 20 billion ad impressions per year<br />
  • 27. 27<br />> 1 million unique visitors every hour<br />
  • 28. 28<br />Patent pending search technology<br />
  • 29. 29<br />Runs on 500+ CPUs, 500+ GB RAM, 250 TB storage and more<br />
  • 30. 30<br />Unique Social TLD<br />
  • 31. 31<br />Social Networking and unique communication products for enterprises and end users<br />
  • 32. 32<br />Instant Messaging<br />
  • 33. 33<br />Micro blogging<br />
  • 34. 34<br />Why Join Directi?<br />
  • 35. 35<br />Why Directi?<br />Cuz you can wear whatever you want<br />This is how we roll in the shire<br />We are coming to get you<br />Pointy hats FTW<br />Source: Actual pictures within office<br />
  • 36. 36<br />Why Directi?<br />Cuz you will work with the smartest people in the country<br />
  • 37. 37<br />We go through great pains to find the best talent out there<br />
  • 38. 38<br />This year we are visiting 65 campuses<br />
  • 39. 39<br />35 Tech institutions<br />
  • 40. 40<br />15+ B-schools<br />
  • 41. 41<br />Visited 22 Tech institutions so far<br />
  • 42. 42<br />IITs, IIITs, NITs .. etc<br />
  • 43. 43<br />4000+ applicants in first round<br />
  • 44. 44<br />300+ applicants in 2nd / 3rd / 4th rounds<br />
  • 45. 45<br />30+ applicants in final round<br />
  • 46. 46<br />22 offers made (~0.5%)<br />
  • 47. 47<br />We only hire the best<br />
  • 48. 48<br />Also ran the largest Business Case study Contest & Coding contest in the country<br />
  • 49. 49<br />~460 and 650 teams<br />
  • 50. 50<br />~1500 and 1700 participants<br />
  • 51. 51<br />Our Recruitment process is second to none<br />
  • 52. 52<br />We look for individuals who are -<br />Smart<br />Nice<br />Articulate<br />Paranoid about Perfection<br />&<br />Get things done<br />Out of the box thinkers<br />
  • 53. 53<br />Why Directi?<br />Cuz we have an awesome sports league<br />
  • 54. 54<br />Soccer League<br />Source: http://flickr.com/directi<br />
  • 55. 55<br />Cricket League<br />Source: http://flickr.com/directi<br />
  • 56. 56<br />You gotta keep running …<br />Source: http://flickr.com/directi<br />
  • 57. 57<br />Paintball league<br />Source: http://flickr.com/directi<br />
  • 58. 58<br />Why Directi?<br />Cuz Learning never stops at Directi<br />
  • 59. 59<br />At Directi KRA could stand for –<br />Knowledge Redistribution Activities<br />
  • 60. 60<br />Stats from our internal wiki<br />Our knowledgebase is 1,932,735,283 bytes (1.9 billion bytes) on disk ~ 3500 books <br />
  • 61. 61<br />Mailing Lists<br />
  • 62. 62<br />Blogs<br />
  • 63. 63<br />Micro Blogs<br />
  • 64. 64<br />Instant Messaging<br />
  • 65. 65<br />Training sessions<br />
  • 66. 66<br />RSS Feeds<br />
  • 67. 67<br />Interest Groups<br />
  • 68. 68<br />Why Directi?<br />Cuz we know how to have fun<br />
  • 69. 69<br />Working at Directi … not for the faint-hearted<br />Source: http://flickr.com/directi<br />
  • 70. 70<br />Fairly fit Santa …<br />Source: http://flickr.com/directi<br />
  • 71. 71<br />Directi has a state-of-the-art network, powerful workstations, and multiple monitors … hmmm what can I use that for ??<br />Source: http://flickr.com/directi<br />
  • 72. 72<br />The only time without Internet connectivity<br />Source: http://flickr.com/directi<br />
  • 73. 73<br />It is important to maintain your aim at Directi<br />Source: http://flickr.com/directi<br />
  • 74. 74<br />Grooving it latino style …<br />Source: http://flickr.com/directi<br />
  • 75. 75<br />Yoga sessions (pushingAgainstImaginaryWallAsana)<br />Source: http://flickr.com/directi<br />
  • 76. 76<br />Why Directi?<br />Cuz we take transparency to its extreme<br />
  • 77. 77<br />Screens, Screens and more Screens<br />Source: http://flickr.com/directi<br />
  • 78. 78<br />Reports, Reports and more Reports<br />
  • 79. 79<br />Why Directi?<br />Cuz we work hard and party harder<br />
  • 80. 80<br />Always looking up<br />Source: http://flickr.com/directi<br />
  • 81. 81<br />Mixing business with pleasure – Can you spot the Directians?<br />Source: http://flickr.com/directi<br />
  • 82. 82<br />Why Directi?<br />Cuz you can make a global impact<br />
  • 83. 83<br />4.3 million registered domain names<br />
  • 84. 84<br />~ 200 countries<br />
  • 85. 85<br />100,000 new customers each month<br />
  • 86. 86<br />1 of 5 internet users visit a Skenzo site each month<br />
  • 87. 87<br />Why Directi?<br />Cuz we offer a smorgasbord of benefits<br />
  • 88. 88<br />Flexible work timings<br />We are a creative organization with creative people, and I believe creativity does not start and end with an alarm clock. The best software engineers I know have their high days and low days, and flexible working hours account for this quirk.<br />
  • 89. 89<br />Upcoming Rec centre with a state-of-the art gym, pool, TT, arcade center etc<br />
  • 90. 90<br />Amazing food<br />An accessible, always-stocked snack bar, with goodies, fresh juices, and other treats takes care of my in-between meals munching needs.<br />
  • 91. 91<br />Education sponsorships<br />
  • 92. 92<br />Insurance<br />
  • 93. 93<br />Concierge desk<br />
  • 94. 94<br />Why Directi?<br />Cuz you’d rather be in the movie than just write the script<br />
  • 95. 95<br />Our profiles<br />
  • 96. 96<br />
  • 97. 97<br />At ISB we hope to find …<br />
  • 98. 98<br />Someone who can reverse entropy …<br />
  • 99. 99<br />... but we will settle for<br />
  • 100. 100<br />VP / Director – Strategy, Bizdev & Marketing<br />Work Exp: 7+ yrs<br />
  • 101. 101<br />Strategic Partner Managers<br />
  • 102. Profile Description<br />Your team will<br />Consist of 5 to 50 people<br />Have PnL Responsibility for a Market x Product<br />Build cross-boundary “A” player teams<br />Conduct Market Research and Strategize<br />Hunt and Farm<br />Build collaterals and Presentations<br />Geography – India, USA, China, UK, Germany, Australia<br />102<br />
  • 103. Profile Description<br />Your team will<br />Manage high impact Online and Offline Advertising campaigns<br />Deliver Sales Pitches<br />Manage creative Social Media Marketing campaigns<br />Participate in Conferences<br />Engage in PR<br />Verticals – ISPs, Telcos, Cable Cos, Portals, BIFC, Directory Services, Educational Institutes, Domain Registrars, Web Hosts etc<br />103<br />
  • 104. Profile Description<br />You have<br />Immaculate written and oral communication skills<br />Excellent Negotiation Skills<br />Strong business acumen<br />Excellent Sales capability<br />You are<br />Target driven and motivated<br />Logical and creative<br />You love<br />Closing deals<br />Technology<br />Dilbert<br />You can<br />Talk your way out of traffic tickets<br />104<br />
  • 105. 105<br />We are also seeking senior talent in …<br />
  • 106. 106<br />… HR, Finance, Facilities etc<br />
  • 107. 107<br />Application process<br />
  • 108. 108<br />It’s a simple process<br />
  • 109. 109<br />10 steps<br />
  • 110. 110<br />Step 1: Drink Red Bull<br />
  • 111. 111<br />Step 2: Prepare your resume, and <br />an unCovering Letter<br />
  • 112. 112<br />Letter should cover – <br />Why do you want to join us? (as if we need to ask that)<br />What value can you bring to the table?<br />Why choose this industry?<br />
  • 113. 113<br />4 to 6 paras / 200 words < size < 600 words<br />
  • 114. 114<br />Step 3: Apply through CAS<br />
  • 115. 115<br />Step 4: Wait<br />(optional … send bribe to reviewers)<br />
  • 116. 116<br />Step 5: Shortlisted candidates will be provided a Case Study, 1 week in advance<br />
  • 117. 117<br />Step 6: Drink lots more Red Bull<br />
  • 118. 118<br />Step 7: Prepare the case study<br />
  • 119. 119<br />Step 8: First Round: Personal interview<br />15-20 minutes, get to know each other<br />
  • 120. 120<br />Step 9: Second Round: Case study presentation<br />(Logical thinking, Feasibility, Marketing Strategy, Out-of-the-box thinking, Structure, Text, Delivery, Articulation)<br />
  • 121. 121<br />Step 9.5: Third round - If necessary<br />
  • 122. 122<br />Step 10: Final round - With the CEO<br />
  • 123. 123<br />Important Dates<br />Pre-placement talk: Today<br />Release of JD on CAS: Tomorrow<br />Application deadline: 21st Dec<br />Shortlist: 8th Jan<br />
  • 124. 124<br />Alums<br />
  • 125. Life at Directi<br />Partnering with the largest directory services, educational institutes, business information providers, associations & banks in India to increase adoption of our products<br />Launching Directi’s foray into the B2C segment for web-presence products<br />Finding smart people <br />Life at ISB<br />Sleepless nights, awesomest friends, crazy parties, fundoo profs, b-school competitions, arbit CP, midnight dunking…<br />Prior Experience<br />Infosys – Project Manager, 7.5 Yrs<br />Prior Education<br />B.E., VJTI Mumbai<br />Passionate About<br />Friends, travel, food, table-tennis, my son, chilled margaritas<br />125<br />TarunDavda<br />
  • 126. 126<br />Ritesh Prasad<br />Life at Directi<br />Building world class products with world class talent!<br />Strategizing & defining feature specs for new & existing products in the traffic monetization space<br />Launching a media brokering & investments business for Directi that deals with buying and selling large domain portfolios, website & toolbar traffic<br />Life at ISB<br />Quizzing, Toastmasters Club & chilling out with chilled beers<br />Prior Experience<br />Adobe – Computer Scientist, 5 Yrs<br />Online Startup - Cofounder, 2 Yrs<br />Prior Education<br />B.E. Hons. Computer Science, BITS-Pilani<br />Passionate About<br />Quizzing, reading, oratory, travel & watching the latest B/Hollywood flicks <br />
  • 127. Life at Directi<br />Working with the industry leaders in the Internet advertising & Publisher Monetization space Representing<br />Skenzo in the largest industry conference across the world<br />Managing marketing and sales of Skenzo’s largest customer segment<br />Working with the best brains in the online industry<br />Life at ISB<br />Rec Center, Quad Parties, Mid-Night Chai, Global Gyan, Base less CP, Outstanding Friends, Inspiring Profs, 08 lounge parties <br />Prior Experience<br />IBM India Pvt. Ltd.– SAP Consultant, 4 Yrs<br />Prior Education<br />B.C.A, Christ College Bangalore<br />Passionate About<br /> Sports, Food, Traveling, Gaming, Tequila Shots<br />127<br />RishiKanoria<br />
  • 128. Life at Directi<br />Partnering with the largest ad networks around the globe, handling ad-revenue responsibility for Europe. <br /> Representing the firm at international ad-tech conferences<br />Living life Mumbai-style<br />Life at ISB<br />Great friends, spirited parties, assignments, late-night jaunts round the campus…all of this and more while under the constant shadow of honor code. <br />Prior Experience<br />Infosys – Software Engineer (1 year)<br />Thomas White Intl Ltd – Research Analyst (1.5 years)<br />Prior Education<br />B.E., PESIT, Bangalore<br />Passionate About<br />Books, politics, travelling<br />128<br />Deepak Rao<br />
  • 129. Join us in building a multi-billion dollar enterprise<br />http://careers.directi.com<br />http://directi.com<br />http://bhavin.directi.com<br />

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