Introduction to Directi

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A presentation delivered at various B-Schools in 2009 introducing Directi, our businesses, products, culture, history etc

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Introduction to Directi

  1. 1.
  2. 2. 2<br />The Story<br />
  3. 3. 3<br />Humble beginnings<br />
  4. 4. 4<br />Started in 1998<br />
  5. 5. 5<br />Seed capital of Rs 25,000 ($600)<br />
  6. 6. 6<br /><500 sq ft of space<br />
  7. 7. 7<br />Global<br /> footprint<br />Largest Web products company<br />An ambitious vision<br />
  8. 8. 8<br />Directi Today<br />
  9. 9. Source: Merchant banker valuation at Feb 2008<br />9<br />A $300 million tech enterprise<br />
  10. 10. 10<br />Deloitte & Touche Tech Fast 50 company in India from ‘05 to ’09<br />
  11. 11. 11<br />Rapidly expanding team<br />
  12. 12. 12<br />Sufficient cash reserves to cover 10 yrs Opex<br />
  13. 13. 13<br />Offices in India, China, UAE and USA<br />
  14. 14. 14<br />Millions of Customers, 50000+ channel partners, in 240+ countries<br />
  15. 15. 15<br />6+ businesses; <br />all amongst the top 5 or 10 worldwide<br />
  16. 16. 16<br />Growth entirely funded through internal accruals<br />
  17. 17. 17<br />25+ Products and services<br />
  18. 18. 18<br />Domain Registration<br />
  19. 19. 19<br />Web Hosting – Linux/Windows etc<br />
  20. 20. 20<br />Web Design<br />
  21. 21. 21<br />Email<br />
  22. 22. 22<br />Antispam and Antivirus<br />
  23. 23. 23<br />Payment Gateway Services<br />
  24. 24. 24<br />Digital Certificates<br />
  25. 25. 25<br />Domain Parking and Traffic monetization<br />
  26. 26. 26<br />Serving 15 – 20 billion ad impressions per year<br />
  27. 27. 27<br />> 1 million unique visitors every hour<br />
  28. 28. 28<br />Patent pending search technology<br />
  29. 29. 29<br />Runs on 500+ CPUs, 500+ GB RAM, 250 TB storage and more<br />
  30. 30. 30<br />Unique Social TLD<br />
  31. 31. 31<br />Social Networking and unique communication products for enterprises and end users<br />
  32. 32. 32<br />Instant Messaging<br />
  33. 33. 33<br />Micro blogging<br />
  34. 34. 34<br />Why Join Directi?<br />
  35. 35. 35<br />Why Directi?<br />Cuz you can wear whatever you want<br />This is how we roll in the shire<br />We are coming to get you<br />Pointy hats FTW<br />Source: Actual pictures within office<br />
  36. 36. 36<br />Why Directi?<br />Cuz you will work with the smartest people in the country<br />
  37. 37. 37<br />We go through great pains to find the best talent out there<br />
  38. 38. 38<br />This year we are visiting 65 campuses<br />
  39. 39. 39<br />35 Tech institutions<br />
  40. 40. 40<br />15+ B-schools<br />
  41. 41. 41<br />Visited 22 Tech institutions so far<br />
  42. 42. 42<br />IITs, IIITs, NITs .. etc<br />
  43. 43. 43<br />4000+ applicants in first round<br />
  44. 44. 44<br />300+ applicants in 2nd / 3rd / 4th rounds<br />
  45. 45. 45<br />30+ applicants in final round<br />
  46. 46. 46<br />22 offers made (~0.5%)<br />
  47. 47. 47<br />We only hire the best<br />
  48. 48. 48<br />Also ran the largest Business Case study Contest & Coding contest in the country<br />
  49. 49. 49<br />~460 and 650 teams<br />
  50. 50. 50<br />~1500 and 1700 participants<br />
  51. 51. 51<br />Our Recruitment process is second to none<br />
  52. 52. 52<br />We look for individuals who are -<br />Smart<br />Nice<br />Articulate<br />Paranoid about Perfection<br />&<br />Get things done<br />Out of the box thinkers<br />
  53. 53. 53<br />Why Directi?<br />Cuz we have an awesome sports league<br />
  54. 54. 54<br />Soccer League<br />Source: http://flickr.com/directi<br />
  55. 55. 55<br />Cricket League<br />Source: http://flickr.com/directi<br />
  56. 56. 56<br />You gotta keep running …<br />Source: http://flickr.com/directi<br />
  57. 57. 57<br />Paintball league<br />Source: http://flickr.com/directi<br />
  58. 58. 58<br />Why Directi?<br />Cuz Learning never stops at Directi<br />
  59. 59. 59<br />At Directi KRA could stand for –<br />Knowledge Redistribution Activities<br />
  60. 60. 60<br />Stats from our internal wiki<br />Our knowledgebase is 1,932,735,283 bytes (1.9 billion bytes) on disk ~ 3500 books <br />
  61. 61. 61<br />Mailing Lists<br />
  62. 62. 62<br />Blogs<br />
  63. 63. 63<br />Micro Blogs<br />
  64. 64. 64<br />Instant Messaging<br />
  65. 65. 65<br />Training sessions<br />
  66. 66. 66<br />RSS Feeds<br />
  67. 67. 67<br />Interest Groups<br />
  68. 68. 68<br />Why Directi?<br />Cuz we know how to have fun<br />
  69. 69. 69<br />Working at Directi … not for the faint-hearted<br />Source: http://flickr.com/directi<br />
  70. 70. 70<br />Fairly fit Santa …<br />Source: http://flickr.com/directi<br />
  71. 71. 71<br />Directi has a state-of-the-art network, powerful workstations, and multiple monitors … hmmm what can I use that for ??<br />Source: http://flickr.com/directi<br />
  72. 72. 72<br />The only time without Internet connectivity<br />Source: http://flickr.com/directi<br />
  73. 73. 73<br />It is important to maintain your aim at Directi<br />Source: http://flickr.com/directi<br />
  74. 74. 74<br />Grooving it latino style …<br />Source: http://flickr.com/directi<br />
  75. 75. 75<br />Yoga sessions (pushingAgainstImaginaryWallAsana)<br />Source: http://flickr.com/directi<br />
  76. 76. 76<br />Why Directi?<br />Cuz we take transparency to its extreme<br />
  77. 77. 77<br />Screens, Screens and more Screens<br />Source: http://flickr.com/directi<br />
  78. 78. 78<br />Reports, Reports and more Reports<br />
  79. 79. 79<br />Why Directi?<br />Cuz we work hard and party harder<br />
  80. 80. 80<br />Always looking up<br />Source: http://flickr.com/directi<br />
  81. 81. 81<br />Mixing business with pleasure – Can you spot the Directians?<br />Source: http://flickr.com/directi<br />
  82. 82. 82<br />Why Directi?<br />Cuz you can make a global impact<br />
  83. 83. 83<br />4.3 million registered domain names<br />
  84. 84. 84<br />~ 200 countries<br />
  85. 85. 85<br />100,000 new customers each month<br />
  86. 86. 86<br />1 of 5 internet users visit a Skenzo site each month<br />
  87. 87. 87<br />Why Directi?<br />Cuz we offer a smorgasbord of benefits<br />
  88. 88. 88<br />Flexible work timings<br />We are a creative organization with creative people, and I believe creativity does not start and end with an alarm clock. The best software engineers I know have their high days and low days, and flexible working hours account for this quirk.<br />
  89. 89. 89<br />Upcoming Rec centre with a state-of-the art gym, pool, TT, arcade center etc<br />
  90. 90. 90<br />Amazing food<br />An accessible, always-stocked snack bar, with goodies, fresh juices, and other treats takes care of my in-between meals munching needs.<br />
  91. 91. 91<br />Education sponsorships<br />
  92. 92. 92<br />Insurance<br />
  93. 93. 93<br />Concierge desk<br />
  94. 94. 94<br />Why Directi?<br />Cuz you’d rather be in the movie than just write the script<br />
  95. 95. 95<br />Our profiles<br />
  96. 96. 96<br />
  97. 97. 97<br />At ISB we hope to find …<br />
  98. 98. 98<br />Someone who can reverse entropy …<br />
  99. 99. 99<br />... but we will settle for<br />
  100. 100. 100<br />VP / Director – Strategy, Bizdev & Marketing<br />Work Exp: 7+ yrs<br />
  101. 101. 101<br />Strategic Partner Managers<br />
  102. 102. Profile Description<br />Your team will<br />Consist of 5 to 50 people<br />Have PnL Responsibility for a Market x Product<br />Build cross-boundary “A” player teams<br />Conduct Market Research and Strategize<br />Hunt and Farm<br />Build collaterals and Presentations<br />Geography – India, USA, China, UK, Germany, Australia<br />102<br />
  103. 103. Profile Description<br />Your team will<br />Manage high impact Online and Offline Advertising campaigns<br />Deliver Sales Pitches<br />Manage creative Social Media Marketing campaigns<br />Participate in Conferences<br />Engage in PR<br />Verticals – ISPs, Telcos, Cable Cos, Portals, BIFC, Directory Services, Educational Institutes, Domain Registrars, Web Hosts etc<br />103<br />
  104. 104. Profile Description<br />You have<br />Immaculate written and oral communication skills<br />Excellent Negotiation Skills<br />Strong business acumen<br />Excellent Sales capability<br />You are<br />Target driven and motivated<br />Logical and creative<br />You love<br />Closing deals<br />Technology<br />Dilbert<br />You can<br />Talk your way out of traffic tickets<br />104<br />
  105. 105. 105<br />We are also seeking senior talent in …<br />
  106. 106. 106<br />… HR, Finance, Facilities etc<br />
  107. 107. 107<br />Application process<br />
  108. 108. 108<br />It’s a simple process<br />
  109. 109. 109<br />10 steps<br />
  110. 110. 110<br />Step 1: Drink Red Bull<br />
  111. 111. 111<br />Step 2: Prepare your resume, and <br />an unCovering Letter<br />
  112. 112. 112<br />Letter should cover – <br />Why do you want to join us? (as if we need to ask that)<br />What value can you bring to the table?<br />Why choose this industry?<br />
  113. 113. 113<br />4 to 6 paras / 200 words < size < 600 words<br />
  114. 114. 114<br />Step 3: Apply through CAS<br />
  115. 115. 115<br />Step 4: Wait<br />(optional … send bribe to reviewers)<br />
  116. 116. 116<br />Step 5: Shortlisted candidates will be provided a Case Study, 1 week in advance<br />
  117. 117. 117<br />Step 6: Drink lots more Red Bull<br />
  118. 118. 118<br />Step 7: Prepare the case study<br />
  119. 119. 119<br />Step 8: First Round: Personal interview<br />15-20 minutes, get to know each other<br />
  120. 120. 120<br />Step 9: Second Round: Case study presentation<br />(Logical thinking, Feasibility, Marketing Strategy, Out-of-the-box thinking, Structure, Text, Delivery, Articulation)<br />
  121. 121. 121<br />Step 9.5: Third round - If necessary<br />
  122. 122. 122<br />Step 10: Final round - With the CEO<br />
  123. 123. 123<br />Important Dates<br />Pre-placement talk: Today<br />Release of JD on CAS: Tomorrow<br />Application deadline: 21st Dec<br />Shortlist: 8th Jan<br />
  124. 124. 124<br />Alums<br />
  125. 125. Life at Directi<br />Partnering with the largest directory services, educational institutes, business information providers, associations & banks in India to increase adoption of our products<br />Launching Directi’s foray into the B2C segment for web-presence products<br />Finding smart people <br />Life at ISB<br />Sleepless nights, awesomest friends, crazy parties, fundoo profs, b-school competitions, arbit CP, midnight dunking…<br />Prior Experience<br />Infosys – Project Manager, 7.5 Yrs<br />Prior Education<br />B.E., VJTI Mumbai<br />Passionate About<br />Friends, travel, food, table-tennis, my son, chilled margaritas<br />125<br />TarunDavda<br />
  126. 126. 126<br />Ritesh Prasad<br />Life at Directi<br />Building world class products with world class talent!<br />Strategizing & defining feature specs for new & existing products in the traffic monetization space<br />Launching a media brokering & investments business for Directi that deals with buying and selling large domain portfolios, website & toolbar traffic<br />Life at ISB<br />Quizzing, Toastmasters Club & chilling out with chilled beers<br />Prior Experience<br />Adobe – Computer Scientist, 5 Yrs<br />Online Startup - Cofounder, 2 Yrs<br />Prior Education<br />B.E. Hons. Computer Science, BITS-Pilani<br />Passionate About<br />Quizzing, reading, oratory, travel & watching the latest B/Hollywood flicks <br />
  127. 127. Life at Directi<br />Working with the industry leaders in the Internet advertising & Publisher Monetization space Representing<br />Skenzo in the largest industry conference across the world<br />Managing marketing and sales of Skenzo’s largest customer segment<br />Working with the best brains in the online industry<br />Life at ISB<br />Rec Center, Quad Parties, Mid-Night Chai, Global Gyan, Base less CP, Outstanding Friends, Inspiring Profs, 08 lounge parties <br />Prior Experience<br />IBM India Pvt. Ltd.– SAP Consultant, 4 Yrs<br />Prior Education<br />B.C.A, Christ College Bangalore<br />Passionate About<br /> Sports, Food, Traveling, Gaming, Tequila Shots<br />127<br />RishiKanoria<br />
  128. 128. Life at Directi<br />Partnering with the largest ad networks around the globe, handling ad-revenue responsibility for Europe. <br /> Representing the firm at international ad-tech conferences<br />Living life Mumbai-style<br />Life at ISB<br />Great friends, spirited parties, assignments, late-night jaunts round the campus…all of this and more while under the constant shadow of honor code. <br />Prior Experience<br />Infosys – Software Engineer (1 year)<br />Thomas White Intl Ltd – Research Analyst (1.5 years)<br />Prior Education<br />B.E., PESIT, Bangalore<br />Passionate About<br />Books, politics, travelling<br />128<br />Deepak Rao<br />
  129. 129. Join us in building a multi-billion dollar enterprise<br />http://careers.directi.com<br />http://directi.com<br />http://bhavin.directi.com<br />
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