Introduction to Directi
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Introduction to Directi

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A presentation delivered at various B-Schools in 2009 introducing Directi, our businesses, products, culture, history etc

A presentation delivered at various B-Schools in 2009 introducing Directi, our businesses, products, culture, history etc

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Introduction to Directi Introduction to Directi Presentation Transcript

  • 2
    The Story
  • 3
    Humble beginnings
  • 4
    Started in 1998
  • 5
    Seed capital of Rs 25,000 ($600)
  • 6
    <500 sq ft of space
  • 7
    Global
    footprint
    Largest Web products company
    An ambitious vision
  • 8
    Directi Today
  • Source: Merchant banker valuation at Feb 2008
    9
    A $300 million tech enterprise
  • 10
    Deloitte & Touche Tech Fast 50 company in India from ‘05 to ’09
  • 11
    Rapidly expanding team
  • 12
    Sufficient cash reserves to cover 10 yrs Opex
  • 13
    Offices in India, China, UAE and USA
  • 14
    Millions of Customers, 50000+ channel partners, in 240+ countries
  • 15
    6+ businesses;
    all amongst the top 5 or 10 worldwide
  • 16
    Growth entirely funded through internal accruals
  • 17
    25+ Products and services
  • 18
    Domain Registration
  • 19
    Web Hosting – Linux/Windows etc
  • 20
    Web Design
  • 21
    Email
  • 22
    Antispam and Antivirus
  • 23
    Payment Gateway Services
  • 24
    Digital Certificates
  • 25
    Domain Parking and Traffic monetization
  • 26
    Serving 15 – 20 billion ad impressions per year
  • 27
    > 1 million unique visitors every hour
  • 28
    Patent pending search technology
  • 29
    Runs on 500+ CPUs, 500+ GB RAM, 250 TB storage and more
  • 30
    Unique Social TLD
  • 31
    Social Networking and unique communication products for enterprises and end users
  • 32
    Instant Messaging
  • 33
    Micro blogging
  • 34
    Why Join Directi?
  • 35
    Why Directi?
    Cuz you can wear whatever you want
    This is how we roll in the shire
    We are coming to get you
    Pointy hats FTW
    Source: Actual pictures within office
  • 36
    Why Directi?
    Cuz you will work with the smartest people in the country
  • 37
    We go through great pains to find the best talent out there
  • 38
    This year we are visiting 65 campuses
  • 39
    35 Tech institutions
  • 40
    15+ B-schools
  • 41
    Visited 22 Tech institutions so far
  • 42
    IITs, IIITs, NITs .. etc
  • 43
    4000+ applicants in first round
  • 44
    300+ applicants in 2nd / 3rd / 4th rounds
  • 45
    30+ applicants in final round
  • 46
    22 offers made (~0.5%)
  • 47
    We only hire the best
  • 48
    Also ran the largest Business Case study Contest & Coding contest in the country
  • 49
    ~460 and 650 teams
  • 50
    ~1500 and 1700 participants
  • 51
    Our Recruitment process is second to none
  • 52
    We look for individuals who are -
    Smart
    Nice
    Articulate
    Paranoid about Perfection
    &
    Get things done
    Out of the box thinkers
  • 53
    Why Directi?
    Cuz we have an awesome sports league
  • 54
    Soccer League
    Source: http://flickr.com/directi
  • 55
    Cricket League
    Source: http://flickr.com/directi
  • 56
    You gotta keep running …
    Source: http://flickr.com/directi
  • 57
    Paintball league
    Source: http://flickr.com/directi
  • 58
    Why Directi?
    Cuz Learning never stops at Directi
  • 59
    At Directi KRA could stand for –
    Knowledge Redistribution Activities
  • 60
    Stats from our internal wiki
    Our knowledgebase is 1,932,735,283 bytes (1.9 billion bytes) on disk ~ 3500 books
  • 61
    Mailing Lists
  • 62
    Blogs
  • 63
    Micro Blogs
  • 64
    Instant Messaging
  • 65
    Training sessions
  • 66
    RSS Feeds
  • 67
    Interest Groups
  • 68
    Why Directi?
    Cuz we know how to have fun
  • 69
    Working at Directi … not for the faint-hearted
    Source: http://flickr.com/directi
  • 70
    Fairly fit Santa …
    Source: http://flickr.com/directi
  • 71
    Directi has a state-of-the-art network, powerful workstations, and multiple monitors … hmmm what can I use that for ??
    Source: http://flickr.com/directi
  • 72
    The only time without Internet connectivity
    Source: http://flickr.com/directi
  • 73
    It is important to maintain your aim at Directi
    Source: http://flickr.com/directi
  • 74
    Grooving it latino style …
    Source: http://flickr.com/directi
  • 75
    Yoga sessions (pushingAgainstImaginaryWallAsana)
    Source: http://flickr.com/directi
  • 76
    Why Directi?
    Cuz we take transparency to its extreme
  • 77
    Screens, Screens and more Screens
    Source: http://flickr.com/directi
  • 78
    Reports, Reports and more Reports
  • 79
    Why Directi?
    Cuz we work hard and party harder
  • 80
    Always looking up
    Source: http://flickr.com/directi
  • 81
    Mixing business with pleasure – Can you spot the Directians?
    Source: http://flickr.com/directi
  • 82
    Why Directi?
    Cuz you can make a global impact
  • 83
    4.3 million registered domain names
  • 84
    ~ 200 countries
  • 85
    100,000 new customers each month
  • 86
    1 of 5 internet users visit a Skenzo site each month
  • 87
    Why Directi?
    Cuz we offer a smorgasbord of benefits
  • 88
    Flexible work timings
    We are a creative organization with creative people, and I believe creativity does not start and end with an alarm clock. The best software engineers I know have their high days and low days, and flexible working hours account for this quirk.
  • 89
    Upcoming Rec centre with a state-of-the art gym, pool, TT, arcade center etc
  • 90
    Amazing food
    An accessible, always-stocked snack bar, with goodies, fresh juices, and other treats takes care of my in-between meals munching needs.
  • 91
    Education sponsorships
  • 92
    Insurance
  • 93
    Concierge desk
  • 94
    Why Directi?
    Cuz you’d rather be in the movie than just write the script
  • 95
    Our profiles
  • 96
  • 97
    At ISB we hope to find …
  • 98
    Someone who can reverse entropy …
  • 99
    ... but we will settle for
  • 100
    VP / Director – Strategy, Bizdev & Marketing
    Work Exp: 7+ yrs
  • 101
    Strategic Partner Managers
  • Profile Description
    Your team will
    Consist of 5 to 50 people
    Have PnL Responsibility for a Market x Product
    Build cross-boundary “A” player teams
    Conduct Market Research and Strategize
    Hunt and Farm
    Build collaterals and Presentations
    Geography – India, USA, China, UK, Germany, Australia
    102
  • Profile Description
    Your team will
    Manage high impact Online and Offline Advertising campaigns
    Deliver Sales Pitches
    Manage creative Social Media Marketing campaigns
    Participate in Conferences
    Engage in PR
    Verticals – ISPs, Telcos, Cable Cos, Portals, BIFC, Directory Services, Educational Institutes, Domain Registrars, Web Hosts etc
    103
  • Profile Description
    You have
    Immaculate written and oral communication skills
    Excellent Negotiation Skills
    Strong business acumen
    Excellent Sales capability
    You are
    Target driven and motivated
    Logical and creative
    You love
    Closing deals
    Technology
    Dilbert
    You can
    Talk your way out of traffic tickets
    104
  • 105
    We are also seeking senior talent in …
  • 106
    … HR, Finance, Facilities etc
  • 107
    Application process
  • 108
    It’s a simple process
  • 109
    10 steps
  • 110
    Step 1: Drink Red Bull
  • 111
    Step 2: Prepare your resume, and
    an unCovering Letter
  • 112
    Letter should cover –
    Why do you want to join us? (as if we need to ask that)
    What value can you bring to the table?
    Why choose this industry?
  • 113
    4 to 6 paras / 200 words < size < 600 words
  • 114
    Step 3: Apply through CAS
  • 115
    Step 4: Wait
    (optional … send bribe to reviewers)
  • 116
    Step 5: Shortlisted candidates will be provided a Case Study, 1 week in advance
  • 117
    Step 6: Drink lots more Red Bull
  • 118
    Step 7: Prepare the case study
  • 119
    Step 8: First Round: Personal interview
    15-20 minutes, get to know each other
  • 120
    Step 9: Second Round: Case study presentation
    (Logical thinking, Feasibility, Marketing Strategy, Out-of-the-box thinking, Structure, Text, Delivery, Articulation)
  • 121
    Step 9.5: Third round - If necessary
  • 122
    Step 10: Final round - With the CEO
  • 123
    Important Dates
    Pre-placement talk: Today
    Release of JD on CAS: Tomorrow
    Application deadline: 21st Dec
    Shortlist: 8th Jan
  • 124
    Alums
  • Life at Directi
    Partnering with the largest directory services, educational institutes, business information providers, associations & banks in India to increase adoption of our products
    Launching Directi’s foray into the B2C segment for web-presence products
    Finding smart people 
    Life at ISB
    Sleepless nights, awesomest friends, crazy parties, fundoo profs, b-school competitions, arbit CP, midnight dunking…
    Prior Experience
    Infosys – Project Manager, 7.5 Yrs
    Prior Education
    B.E., VJTI Mumbai
    Passionate About
    Friends, travel, food, table-tennis, my son, chilled margaritas
    125
    TarunDavda
  • 126
    Ritesh Prasad
    Life at Directi
    Building world class products with world class talent!
    Strategizing & defining feature specs for new & existing products in the traffic monetization space
    Launching a media brokering & investments business for Directi that deals with buying and selling large domain portfolios, website & toolbar traffic
    Life at ISB
    Quizzing, Toastmasters Club & chilling out with chilled beers
    Prior Experience
    Adobe – Computer Scientist, 5 Yrs
    Online Startup - Cofounder, 2 Yrs
    Prior Education
    B.E. Hons. Computer Science, BITS-Pilani
    Passionate About
    Quizzing, reading, oratory, travel & watching the latest B/Hollywood flicks
  • Life at Directi
    Working with the industry leaders in the Internet advertising & Publisher Monetization space Representing
    Skenzo in the largest industry conference across the world
    Managing marketing and sales of Skenzo’s largest customer segment
    Working with the best brains in the online industry
    Life at ISB
    Rec Center, Quad Parties, Mid-Night Chai, Global Gyan, Base less CP, Outstanding Friends, Inspiring Profs, 08 lounge parties
    Prior Experience
    IBM India Pvt. Ltd.– SAP Consultant, 4 Yrs
    Prior Education
    B.C.A, Christ College Bangalore
    Passionate About
    Sports, Food, Traveling, Gaming, Tequila Shots
    127
    RishiKanoria
  • Life at Directi
    Partnering with the largest ad networks around the globe, handling ad-revenue responsibility for Europe.
    Representing the firm at international ad-tech conferences
    Living life Mumbai-style
    Life at ISB
    Great friends, spirited parties, assignments, late-night jaunts round the campus…all of this and more while under the constant shadow of honor code.
    Prior Experience
    Infosys – Software Engineer (1 year)
    Thomas White Intl Ltd – Research Analyst (1.5 years)
    Prior Education
    B.E., PESIT, Bangalore
    Passionate About
    Books, politics, travelling
    128
    Deepak Rao
  • Join us in building a multi-billion dollar enterprise
    http://careers.directi.com
    http://directi.com
    http://bhavin.directi.com