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Introduction to Directi
 

Introduction to Directi

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A presentation delivered at various B-Schools in 2009 introducing Directi, our businesses, products, culture, history etc

A presentation delivered at various B-Schools in 2009 introducing Directi, our businesses, products, culture, history etc

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    Introduction to Directi Introduction to Directi Presentation Transcript

    • 2
      The Story
    • 3
      Humble beginnings
    • 4
      Started in 1998
    • 5
      Seed capital of Rs 25,000 ($600)
    • 6
      <500 sq ft of space
    • 7
      Global
      footprint
      Largest Web products company
      An ambitious vision
    • 8
      Directi Today
    • Source: Merchant banker valuation at Feb 2008
      9
      A $300 million tech enterprise
    • 10
      Deloitte & Touche Tech Fast 50 company in India from ‘05 to ’09
    • 11
      Rapidly expanding team
    • 12
      Sufficient cash reserves to cover 10 yrs Opex
    • 13
      Offices in India, China, UAE and USA
    • 14
      Millions of Customers, 50000+ channel partners, in 240+ countries
    • 15
      6+ businesses;
      all amongst the top 5 or 10 worldwide
    • 16
      Growth entirely funded through internal accruals
    • 17
      25+ Products and services
    • 18
      Domain Registration
    • 19
      Web Hosting – Linux/Windows etc
    • 20
      Web Design
    • 21
      Email
    • 22
      Antispam and Antivirus
    • 23
      Payment Gateway Services
    • 24
      Digital Certificates
    • 25
      Domain Parking and Traffic monetization
    • 26
      Serving 15 – 20 billion ad impressions per year
    • 27
      > 1 million unique visitors every hour
    • 28
      Patent pending search technology
    • 29
      Runs on 500+ CPUs, 500+ GB RAM, 250 TB storage and more
    • 30
      Unique Social TLD
    • 31
      Social Networking and unique communication products for enterprises and end users
    • 32
      Instant Messaging
    • 33
      Micro blogging
    • 34
      Why Join Directi?
    • 35
      Why Directi?
      Cuz you can wear whatever you want
      This is how we roll in the shire
      We are coming to get you
      Pointy hats FTW
      Source: Actual pictures within office
    • 36
      Why Directi?
      Cuz you will work with the smartest people in the country
    • 37
      We go through great pains to find the best talent out there
    • 38
      This year we are visiting 65 campuses
    • 39
      35 Tech institutions
    • 40
      15+ B-schools
    • 41
      Visited 22 Tech institutions so far
    • 42
      IITs, IIITs, NITs .. etc
    • 43
      4000+ applicants in first round
    • 44
      300+ applicants in 2nd / 3rd / 4th rounds
    • 45
      30+ applicants in final round
    • 46
      22 offers made (~0.5%)
    • 47
      We only hire the best
    • 48
      Also ran the largest Business Case study Contest & Coding contest in the country
    • 49
      ~460 and 650 teams
    • 50
      ~1500 and 1700 participants
    • 51
      Our Recruitment process is second to none
    • 52
      We look for individuals who are -
      Smart
      Nice
      Articulate
      Paranoid about Perfection
      &
      Get things done
      Out of the box thinkers
    • 53
      Why Directi?
      Cuz we have an awesome sports league
    • 54
      Soccer League
      Source: http://flickr.com/directi
    • 55
      Cricket League
      Source: http://flickr.com/directi
    • 56
      You gotta keep running …
      Source: http://flickr.com/directi
    • 57
      Paintball league
      Source: http://flickr.com/directi
    • 58
      Why Directi?
      Cuz Learning never stops at Directi
    • 59
      At Directi KRA could stand for –
      Knowledge Redistribution Activities
    • 60
      Stats from our internal wiki
      Our knowledgebase is 1,932,735,283 bytes (1.9 billion bytes) on disk ~ 3500 books
    • 61
      Mailing Lists
    • 62
      Blogs
    • 63
      Micro Blogs
    • 64
      Instant Messaging
    • 65
      Training sessions
    • 66
      RSS Feeds
    • 67
      Interest Groups
    • 68
      Why Directi?
      Cuz we know how to have fun
    • 69
      Working at Directi … not for the faint-hearted
      Source: http://flickr.com/directi
    • 70
      Fairly fit Santa …
      Source: http://flickr.com/directi
    • 71
      Directi has a state-of-the-art network, powerful workstations, and multiple monitors … hmmm what can I use that for ??
      Source: http://flickr.com/directi
    • 72
      The only time without Internet connectivity
      Source: http://flickr.com/directi
    • 73
      It is important to maintain your aim at Directi
      Source: http://flickr.com/directi
    • 74
      Grooving it latino style …
      Source: http://flickr.com/directi
    • 75
      Yoga sessions (pushingAgainstImaginaryWallAsana)
      Source: http://flickr.com/directi
    • 76
      Why Directi?
      Cuz we take transparency to its extreme
    • 77
      Screens, Screens and more Screens
      Source: http://flickr.com/directi
    • 78
      Reports, Reports and more Reports
    • 79
      Why Directi?
      Cuz we work hard and party harder
    • 80
      Always looking up
      Source: http://flickr.com/directi
    • 81
      Mixing business with pleasure – Can you spot the Directians?
      Source: http://flickr.com/directi
    • 82
      Why Directi?
      Cuz you can make a global impact
    • 83
      4.3 million registered domain names
    • 84
      ~ 200 countries
    • 85
      100,000 new customers each month
    • 86
      1 of 5 internet users visit a Skenzo site each month
    • 87
      Why Directi?
      Cuz we offer a smorgasbord of benefits
    • 88
      Flexible work timings
      We are a creative organization with creative people, and I believe creativity does not start and end with an alarm clock. The best software engineers I know have their high days and low days, and flexible working hours account for this quirk.
    • 89
      Upcoming Rec centre with a state-of-the art gym, pool, TT, arcade center etc
    • 90
      Amazing food
      An accessible, always-stocked snack bar, with goodies, fresh juices, and other treats takes care of my in-between meals munching needs.
    • 91
      Education sponsorships
    • 92
      Insurance
    • 93
      Concierge desk
    • 94
      Why Directi?
      Cuz you’d rather be in the movie than just write the script
    • 95
      Our profiles
    • 96
    • 97
      At ISB we hope to find …
    • 98
      Someone who can reverse entropy …
    • 99
      ... but we will settle for
    • 100
      VP / Director – Strategy, Bizdev & Marketing
      Work Exp: 7+ yrs
    • 101
      Strategic Partner Managers
    • Profile Description
      Your team will
      Consist of 5 to 50 people
      Have PnL Responsibility for a Market x Product
      Build cross-boundary “A” player teams
      Conduct Market Research and Strategize
      Hunt and Farm
      Build collaterals and Presentations
      Geography – India, USA, China, UK, Germany, Australia
      102
    • Profile Description
      Your team will
      Manage high impact Online and Offline Advertising campaigns
      Deliver Sales Pitches
      Manage creative Social Media Marketing campaigns
      Participate in Conferences
      Engage in PR
      Verticals – ISPs, Telcos, Cable Cos, Portals, BIFC, Directory Services, Educational Institutes, Domain Registrars, Web Hosts etc
      103
    • Profile Description
      You have
      Immaculate written and oral communication skills
      Excellent Negotiation Skills
      Strong business acumen
      Excellent Sales capability
      You are
      Target driven and motivated
      Logical and creative
      You love
      Closing deals
      Technology
      Dilbert
      You can
      Talk your way out of traffic tickets
      104
    • 105
      We are also seeking senior talent in …
    • 106
      … HR, Finance, Facilities etc
    • 107
      Application process
    • 108
      It’s a simple process
    • 109
      10 steps
    • 110
      Step 1: Drink Red Bull
    • 111
      Step 2: Prepare your resume, and
      an unCovering Letter
    • 112
      Letter should cover –
      Why do you want to join us? (as if we need to ask that)
      What value can you bring to the table?
      Why choose this industry?
    • 113
      4 to 6 paras / 200 words < size < 600 words
    • 114
      Step 3: Apply through CAS
    • 115
      Step 4: Wait
      (optional … send bribe to reviewers)
    • 116
      Step 5: Shortlisted candidates will be provided a Case Study, 1 week in advance
    • 117
      Step 6: Drink lots more Red Bull
    • 118
      Step 7: Prepare the case study
    • 119
      Step 8: First Round: Personal interview
      15-20 minutes, get to know each other
    • 120
      Step 9: Second Round: Case study presentation
      (Logical thinking, Feasibility, Marketing Strategy, Out-of-the-box thinking, Structure, Text, Delivery, Articulation)
    • 121
      Step 9.5: Third round - If necessary
    • 122
      Step 10: Final round - With the CEO
    • 123
      Important Dates
      Pre-placement talk: Today
      Release of JD on CAS: Tomorrow
      Application deadline: 21st Dec
      Shortlist: 8th Jan
    • 124
      Alums
    • Life at Directi
      Partnering with the largest directory services, educational institutes, business information providers, associations & banks in India to increase adoption of our products
      Launching Directi’s foray into the B2C segment for web-presence products
      Finding smart people 
      Life at ISB
      Sleepless nights, awesomest friends, crazy parties, fundoo profs, b-school competitions, arbit CP, midnight dunking…
      Prior Experience
      Infosys – Project Manager, 7.5 Yrs
      Prior Education
      B.E., VJTI Mumbai
      Passionate About
      Friends, travel, food, table-tennis, my son, chilled margaritas
      125
      TarunDavda
    • 126
      Ritesh Prasad
      Life at Directi
      Building world class products with world class talent!
      Strategizing & defining feature specs for new & existing products in the traffic monetization space
      Launching a media brokering & investments business for Directi that deals with buying and selling large domain portfolios, website & toolbar traffic
      Life at ISB
      Quizzing, Toastmasters Club & chilling out with chilled beers
      Prior Experience
      Adobe – Computer Scientist, 5 Yrs
      Online Startup - Cofounder, 2 Yrs
      Prior Education
      B.E. Hons. Computer Science, BITS-Pilani
      Passionate About
      Quizzing, reading, oratory, travel & watching the latest B/Hollywood flicks
    • Life at Directi
      Working with the industry leaders in the Internet advertising & Publisher Monetization space Representing
      Skenzo in the largest industry conference across the world
      Managing marketing and sales of Skenzo’s largest customer segment
      Working with the best brains in the online industry
      Life at ISB
      Rec Center, Quad Parties, Mid-Night Chai, Global Gyan, Base less CP, Outstanding Friends, Inspiring Profs, 08 lounge parties
      Prior Experience
      IBM India Pvt. Ltd.– SAP Consultant, 4 Yrs
      Prior Education
      B.C.A, Christ College Bangalore
      Passionate About
      Sports, Food, Traveling, Gaming, Tequila Shots
      127
      RishiKanoria
    • Life at Directi
      Partnering with the largest ad networks around the globe, handling ad-revenue responsibility for Europe.
      Representing the firm at international ad-tech conferences
      Living life Mumbai-style
      Life at ISB
      Great friends, spirited parties, assignments, late-night jaunts round the campus…all of this and more while under the constant shadow of honor code.
      Prior Experience
      Infosys – Software Engineer (1 year)
      Thomas White Intl Ltd – Research Analyst (1.5 years)
      Prior Education
      B.E., PESIT, Bangalore
      Passionate About
      Books, politics, travelling
      128
      Deepak Rao
    • Join us in building a multi-billion dollar enterprise
      http://careers.directi.com
      http://directi.com
      http://bhavin.directi.com