Directi On Campus- Engineering Presentation

Campus Recruitment 2009-2010 <GEEK>

SECTION I The Directi Story

Humble Beginnings

Started in 1998 while still in college with:

Initial Capital - Rs. 25,000/-

A 4-man army

A 630 sq. ft. apartment

A vision in mind

Directi Today

A $300 million tech enterprise

500+ employees and growing

Enterprise value per employee - $600,000

Ranked amongst Fastest Growing technology companies in Asia and India, Deloitte and Touche ‘05, ‘06, ‘07 & ‘08)

Doubled our employee strength every year over the last 3 years, with a CAGR of over 30%

Cash reserves sufficient to cover 10 years’ OPEX

Directi Today

An Indian MNC with offices in:

Mumbai, Bangalore & Delhi – India

Dubai – UAE

Xiamen – China

San Francisco – USA

Millions of Customers in 240+ countries

Over 53,000 Global Channel Partners

About Directi

6+ businesses; all amongst the Top 5 or 10 worldwide in their respective industry

25+ indigenously developed Web Products, Properties and Services

We do not build customized solutions

All businesses are exponentially profitable and funded only through internal accruals since inception

Some of our Businesses

Web Infrastructure Services:

Domain Name Registration - The Internet identity

Website Builder Services - For self creating a website

Web Hosting Solutions - Website storage space on the Internet

Email Hosting with Antispam & Antivirus - Personalized email

Live Chat Solutions - To interact with website visitors

Payment Gateway Services - For collecting credit card payments online

Digital Certificates - For authenticating and securing online payments

Internet Advertising & Next Generation Media:

Develop products pertaining to Internet advertising, publisher monetization and media management

Works with high value publishers having >US$1 million revenue per month

Delivers 15 – 20 billion advertisements a year, serves >1 million unique visitors an hour

Built on Patent Pending Semantic Search Technology

Fastest growing company (revenue + employee strength) in its vertical for 2006 and 2007

Runs on more than 500+ CPUs, 500+ GB RAM, 250 TB Data Storage

Social Communication Platform:

dotPW is a suite of free communication products & services for businesses/individuals worldwide

Comprises of innovative, decentralized, collaborative applications - blending the best of Google Apps, Facebook and Twitter

Developed using cutting edge technologies and deployed on a massive, distributed infrastructure

Designed for a diverse set of client platforms, ranging from regular web-browsers to mobile environments

SECTION II Work @ Directi

Work @ Directi - Career Growth

Clearly defined growth path

Start as a Software Developer Trainee

Assume specific responsibilities of one of the many available projects immediately post training

6 monthly appraisal investigations and performance reviews

Increase in responsibilities directly proportionate to performance

Work @ Directi – Our Tech Products

Some of the Products you may work on:

Communication and Collaboration networks used by millions of global users

Social Networking software

Instant messaging and VOIP

Data miners and crawlers that parse through Terabytes of data

Context Analysis Engines

Antispam and Antivirus Solutions

Large scale Billing and Provisioning platforms

Work @ Directi – Global Impact

Some of Our myriad Products and Services -

crawl over 90 million domains

provide web services to millions of users

power 3+ million domains

run on infrastructure spanning hundreds of distributed servers

use Petabytes of physical storage space

serve billions of page views every month

respond to millions of DNS queries every month

serve tens of billions of ad units and $150+ million of ad inventory annually

Work @ Directi – Challenge Yourself

Some of the challenges you will deal with:

Creating globally distributed network applications spread over hundreds of servers

Developing Communication and Collaboration apps used by millions of global users

Efficiently generating informative reports from terabytes of data structures

Building large-scale, low-cost, redundant and fast storage solutions

Designing complex applications using NIO, multi-threading, and other cutting edge concepts

Building intuitive interfaces using RIA, Ajax and usability engineering principles

Work @ Directi - Tools & Technologies

Development:

Languages: Java, .NET, PHP, VC++, C++, Perl, XUL, Javascript, C, Shell

Web: HTML, CSS

DBs: Postgres, MySQL, Microsft SQL Server, Berkeley DB, Firebird, SQLite

Frameworks & Libraries: Hibernate, Hibernate Shards, Springs, Apache MINA, Project Grizzly, log4j, memcached, Ant, XAPool, Poolman

Scripting: XML

SOA: Ajax, SOAP, Axis, NuSoap

Unit Testing: Junit

Stress Testing: Jmeter, Tsung, Iozone, Iometer, Bonnie, Bonnie++

RIA: jQuery, YUI

Work @ Directi - Tools & Technologies

System Administration:

OS: Linux (Redhat, CentOS), Windows

Monitoring: Nagios

Config Management: puppet

Infrastructure: ServerIron Load Balancers, Cisco ASA Firewall, FC/iSCSI SANs (Comet, Dell)

Scripting: bash, perl, expect, python, PHP, VBS, Powershell

File Systems: ext3, NTFS, XFS, GFS

Other: DRBD, heartbeat, ldirectord, RIS

SECTION III Life @ Directi

Life @ Directi The best part about working at Directi are the people. Everyone is super-smart and super-intelligent. I learn something new everyday, from everyone. ” Work with Smart People

Life @ Directi “ I love the challenges we face at Directi. Most of our applications cater to millions of users. One of our products delivers 20+ billion ad impressions per year. All applications are deployed on multi-homed clustered geo-distributed scalable environments. We get to work with caching, Horizontal partitioning, Clustering, Distributed Computing etc - technologies / concepts / tools that very few companies work with.”b Be part of Projects that have global impact

Life @ Directi Anyone in the organization at any level, any designation, any management band, in any team can freely approach anyone else at any level / team / designation to discuss anything. Our Management actually reprimands us if we bother knocking before entering their cabins. Open and Transparent Culture

Life @ Directi At Directi we are super-obsessive about productivity. Every employee in every department has multiple LCD monitors. Our facilities team is always researching ergonomics as it applies to lighting, seating, workstations etc. Any tool, device, software that can help us work better, is for the asking. We do everything to make you productive

Life @ Directi My Friday nights are reserved for network gaming - and counter-strike is the flavor of the month. Additional activities include interest groups such as the trekking group, a movie club, a cricket league, a soccer league etc. We Work Hard, We Play Harder!

Life @ Directi We are a creative organization with creative people, and I believe creativity does not start and end with an alarm clock. The best software engineers I know have their high days and low days, and flexible working hours account for this quirk. Flexible working hours

Life @ Directi An accessible, always-stocked snack bar, with goodies, fresh juices, and other treats takes care of my in-between meals munching needs. Foodilicious

Life @ Directi - Great Teams We spend extra time in making sure we hire the RIGHT people, so we don’t have to spend time in making sure the job gets done RIGHT “ We believe the best part of working at Directi is the people. Directi is very picky about people. We went through a gruelling 5 hour interview process which went all the way up to the management before We were selected. The result – an amazing team that We love working with”

Life @ Directi – Our Culture “ People perform best when they are in love with what they are doing” “ People deliver best results when they are given maximum freedom” Visit our Flickr stream: http://www.flickr.com/directi/

Life @ Directi – Our Values ‘ The only bad decision at Directi is “no decision”’ “ Learning never stops at Directi” Visit our Flickr stream: http://www.flickr.com/directi/

Life @ Directi - Benefits