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Directi Case Study Contest 2010-ISB Gryffindors



Directi Case Study Contest 2010 submission by Team Gryffindor from ISB Hyderabad

Directi Case Study Contest 2010 submission by Team Gryffindor from ISB Hyderabad



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  • Full Name Full Name Comment goes here.
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  • This can be good only for seasonal illness and for far remote rural areas that too for small diseases that requires little pathological tests.
    People in India take medical prescriptions seriously and don't take hasty decisions. Indians don't risk their money and health both.

    Also this will require consumers to be literate with both medical and technological knowledge otherwise social communication could lead to unnecessary confusion.

    Although this model suits for naturopathy, yoga like medicine practices in which people are self-learned and also has comparatively less side-effects.

    But I am sure that one day we Indians will be so literate that this actually would make sense, Till then try to socially connect rural - rural, rural - urban and urban - urban doctors,paths for cross-referencing. This has a social service aspect as well, In which a doctor in AIIMS or Medanta could actually help a doctor in some village and then that doctor could pass it on to common man.

    Hope for a Better World to Live in.........
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  • @Sireesha -- Visit www.docSuggest.com
    docSuggest is doing exactly the same thing. I am promoter of the company. We should speak sometime.
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  • its a no go in India... similar idea tried in nigeria failed bcos of unawareness and lack of internet at the right time and right place..india has still a long way to go for web dependent products..
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  • G654
    Xiamen Dragon Stone is one of export and manufacturer in Xiamen China ,and we engaged in this line Since 1999 and our main products include G603.G654,G682,G635,G636 etc..
    We are quarry owner of G654 we have our own factories which is located in Quanzhou, Fujian .We also call G654-Bianco GREY and it sells well in our EU, North America market and enjoy a high reputation there .G654 is available for tile, slab,counter top, monuments and so on. It also available for different finished, such as polished, flamed, sandblasted, bush hammered, spilt.Our G654 factory could produce 200-250 containers with high qualtiy and guarentee annually. To improve our sales ,we offer a competitive all year ,hope it could attract your client and increase your sales.If you interest in our G654,welcome contact me directly.

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  • Thank you Kshitij ... Very good suggestion
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  • Revenue generation-Pharma companies, small pharmacies, insurance companies can give advertisements on the site and can provide offers, new membership card schemes coming up in a particular location. Directi can generate revenue from these ads.---The problem here is doctors are not allowed to advertise as per Indian laws.(came to know recently)Marketing strategy/Market segmentation , retain professionals. – search more relevant words.Income class -Middle/upper income class patients would be cateredProfessional class -Consultants/executives/It professionalsDoctorsPatientsHospitalsThe basis of segmentation - what are the parametersSegment based on type of users.
  • Refer to previous slide for information on consumers
  • Write on viral marketing. – more stuffhttp://www.techipedia.com/2007/6-ideas-for-viral-content/Put website facts in weight machines, general healthcare tips on websitesMake a video contest – the best video about a disease.How to figure out mavens……doctors…..people who are using aapkahealthcare.com , filter profiles of doctors who have social networks on facebook etc and target them
  • 4 Ps of marketingPromotion – viral marketing- post automatic feeds on twitter, affiliated marketing –get big hospitals to interact with, word of mouth/offline marketing – organsing/sponsoring events in medical colleges, healthcare events etc. and give free goodiesProductPeople Place
  • New openings ads, doctors needed – sireesha to send the link.
  • Healthcaremagic.com
  • http://www.mcgraw-hill.co.uk/openup/chapters/0335199666.pdf

Directi Case Study Contest 2010-ISB Gryffindors Directi Case Study Contest 2010-ISB Gryffindors Presentation Transcript