Campus Recruitment Presentation Marketing & Business Development Associate

SECTION I The Directi Story

Humble Beginnings Started by Bhavin and Divyank in 1998 - at the age of 19 and 17 respectively Initial Capital - Rs. 25,000 - borrowed from their father A 4 people team - including Bhavin & Divyank First Office - 630 sq. ft. spare flat

Started by Bhavin and Divyank in 1998 - at the age of 19 and 17 respectively

Initial Capital - Rs. 25,000 - borrowed from their father

A 4 people team - including Bhavin & Divyank

First Office - 630 sq. ft. spare flat

Directi Today A $300 million tech enterprise 550+ employees and growing Ranked amongst Fastest Growing technology companies (Deloitte and Touche 2005, 2006 & 2007) Revenue and headcount more than doubles every year (Revenue Growth Chart) (Employee Growth Chart)

A $300 million tech enterprise

550+ employees and growing

Ranked amongst Fastest Growing technology companies (Deloitte and Touche 2005, 2006 & 2007)

Revenue and headcount more than doubles every year

Directi Today An Indian MNC; Offices in Mumbai, Bangalore & Delhi – India Dubai – UAE Xiamen – China Millions of Customers in 240+ countries Over 53,000 Global Channel Partners

An Indian MNC; Offices in

Mumbai, Bangalore & Delhi – India

Dubai – UAE

Xiamen – China

Millions of Customers in 240+ countries

Over 53,000 Global Channel Partners

“ Zero Experience is positive in many ways – it means no prejudices, no preconceived notions, no inhibitions, no baggage” Average Age: 24 Employees in their 20’s: 92% Team Leads in their 20’s: 61% “ Directi is a young company. Everyone is in their early twenties. It is a great feeling to be able to negotiate business deals with people twice my age, in companies worldwide” - Varun Parekh – JaiHind, BMS ’08 Channel Development Specialist Young Organization

Average Age: 24

Employees in their 20’s: 92%

Team Leads in their 20’s: 61%

“ Directi is a young company. Everyone is in their early twenties. It is a great feeling to be able to negotiate business deals with people twice my age, in companies worldwide”

- Varun Parekh – JaiHind, BMS ’08

Channel Development Specialist

Industry Snapshot Global Internet Population: 1.4+ billion; only 21.9% of total population Websites: 115+ million websites; 17,000+ added Daily Web Hosting Market: $30 billion (Up from $4.8 in 2001) Online Advertising Industry: Over $27 billion 85% of Fortune 500 companies now list their Internet Address in their advertising E-commerce is expected to generate $1.3 trillion in revenue transactions Industry Snapshot It took 38 years for radio to reach 50 million users, 13 years for TV, and only 5 years for the Internet.

Global Internet Population: 1.4+ billion; only 21.9% of total population

Websites: 115+ million websites; 17,000+ added Daily

Web Hosting Market: $30 billion (Up from $4.8 in 2001)

Online Advertising Industry: Over $27 billion

85% of Fortune 500 companies now list their Internet Address in their advertising

E-commerce is expected to generate $1.3 trillion in revenue transactions

It took 38 years for radio to reach 50 million users, 13 years for TV, and only 5 years for the Internet.

About Directi 6+ businesses; all amongst the Top 5 or 10 worldwide in their respective industry 25+ indigenously developed Web Products, Properties and Services We do not build customized solutions like Infosys, Wipro, etc. All businesses are exponentially profitable and funded only through internal accruals since inception

6+ businesses; all amongst the Top 5 or 10 worldwide in their respective industry

25+ indigenously developed Web Products, Properties and Services

We do not build customized solutions like Infosys, Wipro, etc.

All businesses are exponentially profitable and funded only through internal accruals since inception

Some of our Products Web Infrastructure Services Business: Domain Name Registration - The Internet identity Website Builder Services - For self designing a website Web Hosting Solutions - Website storage space on the Internet Email Hosting with Antispam & Antivirus - Personalized email Live Chat Solutions - To interact with website visitors Payment Gateway Services - For collecting credit card payments online Digital Certificates - For authenticating and securing online payments … and many others

Web Infrastructure Services Business:

Domain Name Registration - The Internet identity

Website Builder Services - For self designing a website

Web Hosting Solutions - Website storage space on the Internet

Email Hosting with Antispam & Antivirus - Personalized email

Live Chat Solutions - To interact with website visitors

Payment Gateway Services - For collecting credit card payments online

Digital Certificates - For authenticating and securing online payments

… and many others

SECTION II Working With Directi

Working

With Directi

Opportunities – Marketing & Biz-Dev Associate Recruiting for: Products offered: As mentioned earlier Both cater to Wholesale Service Provider markets ResellerClub: Larger audience, hence mass marketing adopted LogicBoxes: Niche audience

Recruiting for:

Products offered: As mentioned earlier

Both cater to Wholesale Service Provider markets

ResellerClub: Larger audience, hence mass marketing adopted

LogicBoxes: Niche audience

Opportunities – Marketing & Biz-Dev Associate Acquire Account Management Retain Explore Business Development Designation: Marketing & Business Development Associate Job Description: 3 Dimensional Profile; Involves 3 Core Competencies

Opportunities – Marketing & Biz-Dev Associate 3 Dimensional Profile – Marketing Strategize marketing efforts Identification and segregation of potential Market Segments Develop relevant advertisements, sales collaterals and business proposals Determine targeted pitch for each client segment “ The best part of working at Directi is the amount of exposure you get. Within 2 years, I started recruiting, training and today I’m leading a team” - Minal Agarwal – JaiHind, BMS ’06 Channel Development Specialist – Level 2

3 Dimensional Profile – Marketing

Strategize marketing efforts

Identification and segregation of potential Market Segments

Develop relevant advertisements, sales collaterals and business proposals

Determine targeted pitch for each client segment

3 Dimensional Profile – Business Development Make compelling proposals in response to incoming enquiries Conduct interactive demos through web conferences Negotiate commercials, agreement terms and seal the deal Proactively and strategically initiate contact with newly discovered potentials Opportunities – Marketing & Biz-Dev Associate “ There is no other place where you can, so early in your career, get a chance to interact with the top management of huge online businesses and manage several important commercial projects” - Leeann Almeida – Xavier’s, BA ’07 Channel Development Specialist

3 Dimensional Profile – Business Development

Make compelling proposals in response to incoming enquiries

Conduct interactive demos through web conferences

Negotiate commercials, agreement terms and seal the deal

Proactively and strategically initiate contact with newly discovered potentials

3 Dimensional Profile – Account Management Conduct training sessions for clients through web conferences Study client’s existing technology/systems and consult them on the most appropriate integration process Provide commercial, marketing and strategic support Become the commercial liaison and provide necessary assistance on escalated or urgent issues Opportunities – Marketing & Biz-Dev Associate “ My experience here has been great; I have learnt more than I did in 3 years of college, and also earned more than I would anywhere else” - Misbah Sayed – Thakur, BSc IT ’07 Channel Development Specialist

3 Dimensional Profile – Account Management

Conduct training sessions for clients through web conferences

Study client’s existing technology/systems and consult them on the most appropriate integration process

Provide commercial, marketing and strategic support

Become the commercial liaison and provide necessary assistance on escalated or urgent issues

A Typical Day: Rohan Joseph (20 th Nov ‘08) 1pm – 3pm: Check client emails & respond 3pm – 4pm: Meet product engineering team for feature additions and specific client requirements 4pm – 6pm: Business intelligence: Analyzing country-specific industry trends in an attempt to identify the untapped, high-growth markets 6pm – 8pm: Additional responsibility: Reviewing and editing press releases submitted for publishing on WebHosting.Info 8pm – 9pm: Conference call with prospects and clients to resolve issues and address doubts 9pm – 10pm: Using the CRM system to organize accounts, prospects, potentials and plan all associated activities Post 10pm: General industry reading followed by a relaxed game of darts Opportunities – Marketing & Biz-Dev Associate

A Typical Day: Rohan Joseph (20 th Nov ‘08)

1pm – 3pm: Check client emails & respond

3pm – 4pm: Meet product engineering team for feature

additions and specific client requirements

4pm – 6pm: Business intelligence: Analyzing country-specific

industry trends in an attempt to identify the untapped,

high-growth markets

6pm – 8pm: Additional responsibility: Reviewing and editing press releases submitted for publishing on WebHosting.Info

8pm – 9pm: Conference call with prospects and clients to resolve issues and address doubts

9pm – 10pm: Using the CRM system to organize accounts, prospects, potentials and plan all associated activities

Post 10pm: General industry reading followed by a relaxed game of darts

Job Requirements Marketing intellect and aptitude Excellent written and oral communication skills Aptitude & willingness to learn technology Avid Internet surfer and PC user Commercial maturity to take critical business decisions Logical thinker High level of drive, initiative and self-motivation Leadership abilities (plus point for future growth) Creativity, new ideas and concepts Opportunities – Marketing & Biz-Dev Associate

Job Requirements

Marketing intellect and aptitude

Excellent written and oral communication skills

Aptitude & willingness to learn technology

Avid Internet surfer and PC user

Commercial maturity to take critical business decisions

Logical thinker

High level of drive, initiative and self-motivation

Leadership abilities (plus point for future growth)

Creativity, new ideas and concepts

Career Growth Clearly defined Career growth chart 6 monthly appraisal investigations and performance reviews Increase in responsibilities proportionate to performance “ Within 3 years out of college, I had started travelling to international conferences thrice a year, drafting proposals for large projects, making presentations to CEOs, CFOs, CTOs of large US corporations” “ Growth opportunities abound at Directi. I’ve been recruiting, training, and leading teams since the last 2 years” - Sandeep Ramchandani – JaiHind, BMS ’04 Team Lead

Clearly defined Career growth chart

6 monthly appraisal investigations and performance reviews

Increase in responsibilities proportionate to performance

Benefits @ Directi Medical Insurance Flexible Work Timings Education Sponsorship In-house Snack bar Concierge Desk Free Salon Services Discount Tie-ups with Restaurants, Pubs, and Gyms “ Ever since the company began, employees are allowed to work flexibly. So, the teams coordinate to give each member a 3 – 3.5 hour leeway, to walk in. They can work for 4 hours on a particular day, and make up for it later in the week or the month. The same goes for in-between breaks ” - Bhavin Turakhia CEO

Medical Insurance

Flexible Work Timings

Education Sponsorship

In-house Snack bar

Concierge Desk

Free Salon Services

Discount Tie-ups with

Restaurants, Pubs,

and Gyms

Directi Believes… “ People perform best when they are in love with what they are doing” “ People deliver best results when they are given maximum freedom” “ The only bad decision at Directi is no decision ” “ Learning never stops at Directi”

This is only the Beginning… DirectiPlex: A gargantuan 1.1 lac sq. feet facility Further Expansion: To become a business that creates businesses Making Directi a billion dollar enterprise

DirectiPlex: A gargantuan 1.1 lac sq. feet facility

Further Expansion: To become a business that creates businesses

Making Directi a billion dollar enterprise

Selection Process “ We spend extra time in making sure we hire the RIGHT people , so we don’t have to spend time in making sure the job gets done RIGHT ”

“ We spend extra time in making sure we

hire the RIGHT people , so we don’t have to spend time in making sure the job gets done RIGHT ”

Selection Process To Apply: Hand over your resumes to HR The Selection Process: In Your Campus Aptitude Test Written Communication – I --------------------------------------------------- Elimination Point --------------------------------------------------- Group Discussion Round --------------------------------------------------- Elimination Point --------------------------------------------------- At Our Offices Written Communication – II HR Interview Functional Interview Team Lead Interview “ I believe the best part of working at Directi are the people. Directi is very picky about people. I went through a gruelling 5 hour interview process which went all the way up to the management before I was selected. The result – an amazing team that I love working with” - Shridhar Luthria – JaiHind, BMM ’05 Team Lead – Channel Development

To Apply:

Hand over your resumes to HR

The Selection Process:

In Your Campus

Aptitude Test

Written Communication – I

---------------------------------------------------

Elimination Point

---------------------------------------------------

Group Discussion Round

---------------------------------------------------

Elimination Point

---------------------------------------------------

At Our Offices

Written Communication – II

HR Interview

Functional Interview

Team Lead Interview

http:// www.directi.com | http:// careers.directi.com | http:// campus.directi.com Join us in building a billion dollar Enterprise Mail your Resume at: [email_address]