Directi Campus Recruitment (BizDev)

Campus Recruitment Presentation Marketing & Business Development Associate

SECTION I The Directi Story

Humble Beginnings
Started by Bhavin and Divyank in 1998 - at the age of 19 and 17 respectively
Initial Capital - Rs. 25,000 - borrowed from their father
A 4 people team - including Bhavin & Divyank
First Office - 630 sq. ft. spare flat

Directi Today
A $300 million tech enterprise
550+ employees and growing
Ranked amongst Fastest Growing technology companies (Deloitte and Touche 2005, 2006 & 2007)
Revenue and headcount more than doubles every year
(Revenue Growth Chart) (Employee Growth Chart)

Directi Today
An Indian MNC; Offices in
Mumbai, Bangalore & Delhi – India
Dubai – UAE
Xiamen – China
Millions of Customers in 240+ countries
Over 53,000 Global Channel Partners

“ Zero Experience is positive in many ways – it means no prejudices, no preconceived notions, no inhibitions, no baggage”
Average Age: 24
Employees in their 20’s: 92%
Team Leads in their 20’s: 61%
“ Directi is a young company. Everyone is in their early twenties. It is a great feeling to be able to negotiate business deals with people twice my age, in companies worldwide”
- Varun Parekh – JaiHind, BMS ’08
Channel Development Specialist
Young Organization

Industry Snapshot
Global Internet Population: 1.4+ billion; only 21.9% of total population
Websites: 115+ million websites; 17,000+ added Daily
Web Hosting Market: $30 billion (Up from $4.8 in 2001)
Online Advertising Industry: Over $27 billion
85% of Fortune 500 companies now list their Internet Address in their advertising
E-commerce is expected to generate $1.3 trillion in revenue transactions
Industry Snapshot
It took 38 years for radio to reach 50 million users, 13 years for TV, and only 5 years for the Internet.

About Directi
6+ businesses; all amongst the Top 5 or 10 worldwide in their respective industry
25+ indigenously developed Web Products, Properties and Services
We do not build customized solutions like Infosys, Wipro, etc.
All businesses are exponentially profitable and funded only through internal accruals since inception

Some of our Products
Web Infrastructure Services Business:
Domain Name Registration - The Internet identity
Website Builder Services - For self designing a website
Web Hosting Solutions - Website storage space on the Internet
Email Hosting with Antispam & Antivirus - Personalized email
Live Chat Solutions - To interact with website visitors
Payment Gateway Services - For collecting credit card payments online
Digital Certificates - For authenticating and securing online payments
… and many others

SECTION II
Working
With Directi

Opportunities – Marketing & Biz-Dev Associate
Recruiting for:
Products offered: As mentioned earlier
Both cater to Wholesale Service Provider markets
ResellerClub: Larger audience, hence mass marketing adopted
LogicBoxes: Niche audience

Opportunities – Marketing & Biz-Dev Associate Acquire Account Management Retain Explore Business Development Designation: Marketing & Business Development Associate Job Description: 3 Dimensional Profile; Involves 3 Core Competencies

3 Dimensional Profile – Marketing
Strategize marketing efforts
Identification and segregation of potential Market Segments
Develop relevant advertisements, sales collaterals and business proposals
Determine targeted pitch for each client segment
“ The best part of working at Directi is the amount of exposure you get. Within 2 years, I started recruiting, training and today I’m leading a team” - Minal Agarwal – JaiHind, BMS ’06 Channel Development Specialist – Level 2

3 Dimensional Profile – Business Development
Make compelling proposals in response to incoming enquiries
Conduct interactive demos through web conferences
Negotiate commercials, agreement terms and seal the deal
Proactively and strategically initiate contact with newly discovered potentials
Opportunities – Marketing & Biz-Dev Associate “ There is no other place where you can, so early in your career, get a chance to interact with the top management of huge online businesses and manage several important commercial projects” - Leeann Almeida – Xavier’s, BA ’07 Channel Development Specialist

3 Dimensional Profile – Account Management
Conduct training sessions for clients through web conferences
Study client’s existing technology/systems and consult them on the most appropriate integration process
Provide commercial, marketing and strategic support
Become the commercial liaison and provide necessary assistance on escalated or urgent issues
Opportunities – Marketing & Biz-Dev Associate “ My experience here has been great; I have learnt more than I did in 3 years of college, and also earned more than I would anywhere else” - Misbah Sayed – Thakur, BSc IT ’07 Channel Development Specialist

A Typical Day: Rohan Joseph (20 th Nov ‘08)
1pm – 3pm: Check client emails & respond
3pm – 4pm: Meet product engineering team for feature
additions and specific client requirements
4pm – 6pm: Business intelligence: Analyzing country-specific
industry trends in an attempt to identify the untapped,
high-growth markets
6pm – 8pm: Additional responsibility: Reviewing and editing press releases submitted for publishing on WebHosting.Info
8pm – 9pm: Conference call with prospects and clients to resolve issues and address doubts
9pm – 10pm: Using the CRM system to organize accounts, prospects, potentials and plan all associated activities
Post 10pm: General industry reading followed by a relaxed game of darts

Job Requirements
Marketing intellect and aptitude
Excellent written and oral communication skills
Aptitude & willingness to learn technology
Avid Internet surfer and PC user
Commercial maturity to take critical business decisions
Logical thinker
High level of drive, initiative and self-motivation
Leadership abilities (plus point for future growth)
Creativity, new ideas and concepts

Career Growth
Clearly defined Career growth chart
6 monthly appraisal investigations and performance reviews
Increase in responsibilities proportionate to performance
“ Within 3 years out of college, I had started travelling to international conferences thrice a year, drafting proposals for large projects, making presentations to CEOs, CFOs, CTOs of large US corporations” “ Growth opportunities abound at Directi. I’ve been recruiting, training, and leading teams since the last 2 years” - Sandeep Ramchandani – JaiHind, BMS ’04 Team Lead

Benefits @ Directi
Medical Insurance
Flexible Work Timings
Education Sponsorship
In-house Snack bar
Concierge Desk
Free Salon Services
Discount Tie-ups with
Restaurants, Pubs,
and Gyms
“ Ever since the company began, employees are allowed to work flexibly. So, the teams coordinate to give each member a 3 – 3.5 hour leeway, to walk in. They can work for 4 hours on a particular day, and make up for it later in the week or the month. The same goes for in-between breaks ” - Bhavin Turakhia CEO

Directi Believes… “ People perform best when they are in love with what they are doing” “ People deliver best results when they are given maximum freedom” “ The only bad decision at Directi is no decision ” “ Learning never stops at Directi”

This is only the Beginning…
DirectiPlex: A gargantuan 1.1 lac sq. feet facility
Further Expansion: To become a business that creates businesses
Making Directi a billion dollar enterprise

Selection Process
“ We spend extra time in making sure we
hire the RIGHT people , so we don’t have to spend time in making sure the job gets done RIGHT ”

Selection Process
To Apply:
Hand over your resumes to HR
The Selection Process:
In Your Campus
Aptitude Test
Written Communication – I
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Group Discussion Round
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At Our Offices
Written Communication – II
HR Interview
Functional Interview
Team Lead Interview
“ I believe the best part of working at Directi are the people. Directi is very picky about people. I went through a gruelling 5 hour interview process which went all the way up to the management before I was selected. The result – an amazing team that I love working with” - Shridhar Luthria – JaiHind, BMM ’05 Team Lead – Channel Development

http:// www.directi.com | http:// careers.directi.com | http:// campus.directi.com Join us in building a billion dollar Enterprise Mail your Resume at: [email_address]

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Directi Campus Recruitment (BizDev)

by Directi Group on Dec 21, 2008

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Directi Campus Recruitment (BizDev) Presentation Transcript