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Markma Marketing Plan SMALLER FILE!!! Presentation Transcript

  • 1. The Shop-a-holic
    becomes
    “The Shop Owner”
    DivyaRamchandani
    20-Year Personal Marketing Plan
    © www.diram28.blogspot.com
  • 2. It’s called “Do what I love and help others at the same time”:
    It’s a Win-Win situation
    © www.diram28.blogspot.com
  • 3. Vision and Mission:
    Money – it is the only non-living thing I know that has the ability to “dictate”. However, no matter how much money one has, we will never be truly happy.
    My purpose in life is to use what I am good at – being a shopaholic – and using it to improve the lives of others through education.
    • Short-term vision (<10 years):
    To do what I’m good at by opening my own retail clothing store but ensure that I set aside some profit from every piece of clothing sold in order to open a school and teach myself someday.
    Skills I can capitalize on: communication, math (being “sharp”) and accounting skills
    • Long-term vision (in 20 years):
    Use the money I have set aside to open up the school that I’ve always wanted and teach Math myself to kids who cannot afford to go to school.
    © www.diram28.blogspot.com
  • 4. It’s called “Do what I love and help others at the same time”:
    It’s a Win-Win situation
    © www.diram28.blogspot.com
  • 5. TODAY AND TOMORROW:
    Who I am Today vs. Who I will become Tomorrow
    TODAY @ 24
    TOMORROW
    @ 44
  • 6. TODAY AND TOMORROW:
    Who I am Today vs. Who I will become Tomorrow
    Today, I am investing in my MBA degree because the skills such as accounting skills, communication skills, and marketing skills that I learn in AGSB will help me manage my future business.
  • 7. TODAY AND TOMORROW:
    Who I am Today vs. Who I will become Tomorrow
    One important fact to note is that a shop-a-holicmay only be good at one side of the puzzle: picking the clothes. However, a shop owner has to know everything from HR (treating employees) to Marketing Research, to Information Technology (payroll system) and others. Hence, I am using my MBA degree to help me transform from a shop-a-holic into a shop-owner.
  • 8. It’s called “Do what I love and help others at the same time”:
    It’s a Win-Win situation
    © www.diram28.blogspot.com
  • 9. The Return of the Brand Launch.
    Thieves+Yacht “Harp” Ranch+And+Honey, Sun+Guard
    DIVYA “SHARP” RAMCHANDANI, SUNGARD
    © www.diram28.blogspot.com
  • 10. The Brand Launch – Correlation to my Marketing Plan
    S – tudious and Smart.
    I ensure that when I do something, its my best. I do not believe in doing something for the sake of turning in something.
    HA – bitually reflects on feedback about myself to improve myself.
    People help us become better individuals by giving us feedback.
    R- espnsible. I take responsibility for all my actions.
    I do not blame others for my mistakes.
    P- atient.
    To achieve success, we have to fail numerous times. I have faith in myself and I know through time, I will achieve all my goals.
    © www.diram28.blogspot.com
  • 11. The Brand Launch – Correlation to my Marketing Plan
    In my Brand Launch, I represented myself as one of the thieves. The reason why I chose to be a thief who stole something that is “very common” (the honey instead of diamonds or gold) is because my being a shop-a-holic is something that is very common among ladies.
    © www.diram28.blogspot.com
  • 12. The Brand Launch – Correlation to my Marketing Plan
    However, it is very rare that you will find someone who accepts this idea and turns this obsession into something productive. Hence, the rareness of turning this into a productive business is just as rare as a thief stealing a very common item which is not gold or diamonds.
    © www.diram28.blogspot.com
  • 13. The Brand Launch – Correlation to my Marketing Plan
    Bottom Line, just like how the thieves stole a common item – honey – to satisfy their hunger... I, am taking advantage of the “most common” skill I have which is my love for clothes and using it to become my bread & butter and to meet my longer-term goals.
    © www.diram28.blogspot.com
  • 14. It’s called “Do what I love and help others at the same time”:
    It’s a Win-Win situation
    © www.diram28.blogspot.com
  • 15. It’s called “Investing in Myself”:
    Investing in something that you like and making it your source of livelihood means taking on HIGH RISKS… But is it only financial risk? Do we sacrifice any roles in the process?
    The Risks and How to use them to my advantage
    • The Social Risk
    • 16. The Liquidity Risk
    • 17. The Sovereign Risk
    • 18. The Demand/Supply Risk
    © www.diram28.blogspot.com
  • 19. The Social Risk:
    The Explanation & Role: The Risk of Sacrificing Time with Friends (Friend, Girl Friend)& Family (Daughter, Sister, Cousin)
    The Solution: Time Management & Building My Network
    If I manage my time wisely, I can have time to be a DAUGHTER, SISTER, or COUSIN to my family.
    © www.diram28.blogspot.com
  • 20. The Social Risk:
    The Explanation & Role: The Risk of Sacrificing Time with Friends (Friend, Girl Friend)& Family (Daughter, Sister, Cousin)
    The Solution: Time Management & Building My Network
    My friends are my asset – they are MY NETWORK.
    © www.diram28.blogspot.com
  • 21. The Liquidity Risk:
    The Risk that education will be too costly for me
    The Risk that the business will involve me to incur greater than anticipated expenses
    The Solution: Work & Study, Be an Achiever & get a Scholarship
     Role: A Multi-tasker:
    Working & Studying
    Role: Being an Achiever 
  • 22. The Sovereign Risk:
    The Risk of being stuck in your own country because you have no time to travel
    The Solution: Local Trip, Partying, Weekend Getaways!
    Role: The Traveler and the Party Girl!
    © www.diram28.blogspot.com
  • 23. The Demand/Supply Risk (Risk of Failure):
    The Risk of China being too cheap and the lack of demand for my line
    The Solution: Plan my line properly and don’t rush things
    The Attitudes I need to possess are:
    Patient
    God-fearing
    Accepts Criticism
    Not easily discouraged
    Belief in Myself!
    Risk-Taker
    Analytical
    Not afraid to fail!
    Determined
    Hard-working
    © www.diram28.blogspot.com
  • 24. It’s called “Do what I love and help others at the same time”:
    It’s a Win-Win situation
    © www.diram28.blogspot.com
  • 25. 5 Steps to Opening my Own Retail Store. . .
    The transition from a Sharp Shop-a-holic to a Shop-owner!
    STEP ONE:
    Acquire experience in the field
    One of the limitations of “classroom education” is that it can teach us only so much. The first step to success involves actually experiencing what you are getting into.
    • How to actually account for sales
    • 26. How to market products – “Packaging is a crucial part of the process”
    • 27. How to do payroll
    • 28. Dealing with employees – “Patience is a virtue”
    • 29. Working numerous hours and numerous days a week – “No pain, no gain”
    “Not every situation, regardless of how similar the business is will be the same.”
     I need to be SHARP and think about the situation before I act on them.
  • 30. 5 Steps to Opening my Own Retail Store. . .
    The transition from a Sharp Shop-a-holic to a Shop-owner!
    STEP TWO:
    Chose a niche and specialize in it
    “Focus on a specific target market rather than trying to sell to everyone”.
    This is a very important lesson. We cannot please everybody. Hence, selecting a “target population” and FOCUSING on that target population will be the key to the success of Diva’s Closet.
    © www.diram28.blogspot.com
  • 31. 5 Steps to Opening my Own Retail Store. . .
    The transition from a Sharp Shop-a-holic to a Shop-owner!
    STEP THREE:
    Calculate your business start-up costs
    “Not everyone in business is successful because not everyone UNDERSTANDS how the business works”.
     As a person who is sharp especially with numbers, I tend to do a lot of pencil-pushing and forecasting. Most of the pencil-pushing at this step would involve scenario analysis and determining the best way for my store to have the highest profit at the lowest cost.
    © www.diram28.blogspot.com
  • 32. 5 Steps to Opening my Own Retail Store. . .
    The transition from a Sharp Shop-a-holic to a Shop-owner!
    STEP FOUR:
    Select a location
    “”The location should be where your target market is located.”
     The fourth step would involve that I look for the location that best suits my target market. Having a store in a Class C or D mall but having the Class A and B crowd as my target market imposes a lot of problems. Location is a serious factor to consider!
    © www.diram28.blogspot.com
  • 33. 5 Steps to Opening my Own Retail Store. . .
    The transition from a Sharp Shop-a-holic to a Shop-owner!
    STEP FIVE:
    Advertising and Marketing
    Four P’s, Five P’s, Eighteen P’s…. No matter how many they are, it is crucial for each business to consider them because they serve as the pillars of success. For my future clothing store business, marketing and advertising will serve as a crucial step because I will have to establish my brand – sounds easy but its tough to do.
    © www.diram28.blogspot.com
  • 34. It’s called “Do what I love and help others at the same time”:
    It’s a Win-Win situation
    © www.diram28.blogspot.com
  • 35. Am I on Track?
    • Diary or Daily Planner
    • 36. Keeping track of the time
    • 37. Cash Records
    • 38. Savings Records – Clothing Store
    • 39. Savings Records – School
    • 40. Business Plan
    © www.diram28.blogspot.com
  • 41. The daily road to achieving my goals…
    As a shop owner, I succeed if I am able to open my store successfully, have sufficient funds to open my school but most of all, play the roles that I play – a daughter, a sister, a cousin, a friend - alongside all my career ambitions.
    © www.diram28.blogspot.com
  • 42. The Shop-a-holic
    becomes
    “The Shop Owner”
    DivyaRamchandani
    20-Year Personal Marketing Plan
    © www.diram28.blogspot.com