Radisson Blu Water Garden Hotel Dhaka

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  • 1. Welcome to my presentation AHMED FOYSAL 12-20841-1
  • 2. Content  Introduction  Special facility  Hotel Service  Employment prospects  Sales and marketing strategy  Conclusion
  • 3. Introduction Reservation  24 hours  From any country  From the airport: 07 kms.  Located on the main city to airport road  Adjacent to diplomatic enclave & premium commercial hub and shopping area of the city.
  • 4. Introduction ( con.) Star Category  Four Star deluxe Hotel Chain  Carlson’s Property of Hotel and Resort Room & Amenities  204 stylish rooms  Rooms and suites are designed to meet guests needs
  • 5. Room & Amenities Its suites and hotel rooms in Dhaka feature  Complimentary internet facilities  Tea/coffee making facilities  Iron/ironing board  Mini-bar and room service (available 24 hours)  Non-smoking floors and non-smoking rooms available  Radisson Club Floors with Club Lounge facilities  Remote controlled television with satellite channels  Self-controlled air-conditioning  Telephone with direct international dialing
  • 6. Deluxe Rooms  Stylish and well appointed  With a queen bed or two twin beds  A moveable work desk  Armchair and wardrobe with drawers  Average size is approximately 28 square meters  Double glazed windows with three point bathrooms  Price $420+ (single occupancy) and $460+ (double occupancy)
  • 7. Deluxe Rooms (Con..)
  • 8. Atrium Rooms  Size approximately 36 square meters  Have either one king bed or two double beds  A moveable work desk  Armchair and wardrobe with drawers  Double glazed windows with four point bathrooms.  Price $480.00+ (single occupancy) and $520.00+ (double occupancy).
  • 9. Radisson Club Rooms  These spacious guestrooms  Located on the 6th and 7th floors of the hotel  Access to Club Lounge  Airport transfer  All day refreshment in the Club Lounge (room guest only)  Breakfast at the Radisson Club Lounge  Evening drinks at the Club Lounge (guest only)  International newspaper in Club Lounge  Laundry and dry cleaning  Local calls and faxes from Club Lounge and telephone calls from room  Wakeup calls by butler service with morning tea/coffee
  • 10. Special Facility Golf special in Dhaka  One night’s accommodation in a Deluxe Room  Complimentary transportation between the Army Golf Club and the hotel  Complimentary golf club and individual caddy Spa Special in Dhaka  Revitalize and Rejuvenate the Mind, Body and Soul  One night accommodation in a Deluxe Room/Atrium Room  Breakfast in the WaterGarden Brasserie  One hour Thai massage in the Sundaree Spa*
  • 11. Special Facility (con..) Spice Special in Dhaka  Enjoy genuine hospitality in our contemporary guest rooms  Hearty breakfast at Water Garden Brasserie  The oriental dinner experience at the Spice & Rice restaurant.
  • 12. Hotel Service Swimming Pool  Enjoy the atmosphere of exclusive resort  Two swimming pool and tennis courts  Awesome swimming with great views  With a special service Health Club  Energize the body at the modern gymnasium  Features state-of-the-art fitness equipment  Enjoy the jogging trail
  • 13. Hotel Service (Con..) Radisson Club Lounge  Located at level 8  Offer unparalleled premium service  With an inviting an intimate atmosphere 
  • 14. Hotel Service (Con..) Additional Amenities for the Radisson Club Floor:  Complimentary breakfast at the Radisson Club Lounge  Complimentary laundry and dry cleaning  Complimentary airport transfers  Complimentary evening drinks at the Lounge  Complimentary local calls and faxes from Club Lounge  Complimentary local calls from room  Wakeup calls by Butler Service with morning tea and/or coffee  Access to Club Lounge where you can enjoy all-day refreshment service and international newspapers.
  • 15. Hotel Service (Con..) Grand Ballroom  10000 square feet  1100 pax  Divisible into two rooms  Offer flexibility for smaller groups and functions 
  • 16. Hotel Service (Con..) Utshab-Banque Hall    Meeting Rooms  Mallika  Madhabi  Radissonn club bord room  Mahua
  • 17. Hotel Service (Con..) Business Center Executive Room  Fixed boardroom-style meeting setup  Accommodate 6 guests  Approximately 200 square feet Dining  Offers a variable feast for the senses  Seven on-site food and beverage outlets  The finest cuisines plus  A wide selection of imported premium cigars and beverages
  • 18. Hotel Service (Con..) Water Garden Brasserie    Sublime  A modern, yet elegant restaurant  Ideal choice for a superb evening out for any occasion
  • 19. Hotel Service (Con..) Spice & Rice  An oriental meal  Asian cuisine and a taste of the Orient Chit Chat  Adjacent to the pool deck and the Health and Fitness Center  Relaxing around the hotel’s pool  Guests can dine in or take away
  • 20. Employee Prospective  Demand at convenience centers, banquet facilities, hospitals and others venues.  A wide selection of beach, mountain, city and country setting. Advancement Prospects  Good food and beverage background combined with sales and management 
  • 21. Employee Prospective(con.) Education, Training, Experience, Skills  Assistant banquet manager should have high school diploma.  One or two years of banquet- related experience.  Customer service skills, wine expertise and ability to follow instruction and abide by guideline are required. Unions and Associations  The International Caterers Association.  The National Association Of Catering Executives.  The Leading Caterers Of America are educational organizations for the catering industry
  • 22. Employee Prospective(con.) General duties and responsibilities  Supervising banquet event operation, coordinating banquet staff, overseeing banquet logistics.  Also perform HR duties.  Do not adhere to a typical office work schedule. Event Operations  Including coordinating catering staff, food and beverage setup.  Also setup work expectations with the staff responsible.  Adhere to standard operating procedures and comply with regulatory requirements.
  • 23. Sales and marketing strategy Food Planning and Coordination  Should be knowledgeable of food preparation techniques and styles.  Should maintain liquor laws and regulations.  Be aware of all health department rules and regulations Organizing Facilities  Making sure the event is not lacking any provisions required for smooth operation.  Includes conferring with technical, construction and maintenance personnel  Checking that screens, projectors, computers and all other audio and video equipment is set up and properly
  • 24. Sales and marketing strategy( con..) Mission  To create loyal, satisfied customers who will return to the Radisson properties repeatedly because of the quality and the value offered”. Vision  The vision of Radisson is to keep up their position as the number one 5 star hotel in Bangladesh and make contribution to the economy by attracting foreign customers
  • 25. Sales and marketing strategy( con..) Objectives  Produce strong, sustainable earnings growth and high returns on invested capital.  Sustain industry leadership and create considerable long term value for share holders.  Maintain international standards like other 5 star hotels asia.  Sustain high levels of preferences and satisfaction  Expanding the Group’s property portfolio beyond the Capital
  • 26. Sales and marketing strategy( con..) SWOT analysis Strength (S)  The most important strength and advantage of Radisson hotel is their place selection.  Most largest, luxurious and technologically advanced hotel in Bangladesh.  Government shows interest and positive signs towards this sort of business.  Their service quality is high and hotel workers are highly trained.  It has strong and reputed parent company.
  • 27. Sales and marketing strategy( con..) SWOT analysis (con..) Weakness (W)  Not focusing on potential local markets and local target customer needs.  Need to focus more on marketing and promoting their hotel .  Not much focus on social marketing .  No casino for the foreign customer
  • 28. Sales and marketing strategy( con..) SWOT analysis (con..) Opportunities (O)  Tie up with big corporate business houses  Social media marketing..  Less expensive package with limited facilities
  • 29. Sales and marketing strategy( con..) SWOT analysis (con..) Threats (T)  Instability in our political environment.  New government regulations  Intense competition among the international hotel chains.  Shrinking market conditions.  Changing travel management trends.
  • 30. Conclusion  The most luxurious and stylish hotel in our country  Increased our cities beauty  By attracting the tourist from outside country  Helping our countries economy to develop faster  Promise that a developing country like us has the potential of being a develop country someday