InfoEdge

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A brief description of Info Edge strategy and model

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  • aakashTV helps get localized target customers
  • aakash
  • aakash
  • achal
  • achal
  • padma
  • PadmaNext generation patented technology powers a full suite of Monster Search ProductsMAYNARD, Mass., Feb 01, 2010 (BUSINESS WIRE) -- To meet the growing challenges faced by recruiters, hiring managers and job seekers alike, Monster.com(R), the leading job matching engine and flagship brand of Monster Worldwide, Inc. (NYSE: MWW) today formally introduced its patented semantic 6Sense(TM) search technology, delivering precision matches for seekers and employers. 6Sense powers a suite of search products including Power Resume Search, Candidate Spotlight and Seeker Job Search (Beta).
  • man
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  • manSearch Engine Marketing
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  • InfoEdge

    1. 1. Helping people and businesses meet<br />By:<br />AakashMehrotra(901)<br />Achal Gupta(903)<br />Imran Ali (925)<br />Man Mohan Meena (932)<br />PadmavatiTayaruMadipalli(939)<br />
    2. 2. Dotcom Industry<br />Comparatively newer in India<br />Capable of reaching out to consumers globally<br />More and more businesses are being done by the internet like banking, shopping and mailing.<br />Between 40-70 million people on the Internet today<br />
    3. 3. Vision <br />To create World Class Platforms that Transform Lives<br />Mission <br />We will continuously delight our customers in current and new businesses by delivering superior value through enhanced offerings on the internet and other platforms. We will do this by preserving our entrepreneurial spirit and leveraging our financial strength and expertise in building brands, communities, product and technology; sales and service<br />
    4. 4. Milestones<br />
    5. 5. Businesses<br />
    6. 6. Porter’s 5 force model<br />6<br />Competitive Rivalry<br /><ul><li>Brand value
    7. 7. Capture the market (60%)and nearest competitor is at 30%
    8. 8. Biggest database</li></ul>Supplier power<br /><ul><li>Large no of companies
    9. 9. Large no of job seekers</li></ul>Buyer power<br /><ul><li>Large no of job seekers
    10. 10. Large no of companies</li></ul>Threat of Substitution<br /><ul><li>Linkedin
    11. 11. SMS job alerts (Airtel)</li></ul>Threat of new Entrant<br /><ul><li>Easy to set up website
    12. 12. Difficult to create a brand
    13. 13. Sales force required for promotion
    14. 14. Database required</li></li></ul><li>PEST analysis<br />Political<br /><ul><li>Govt. policy to increase jobs
    15. 15. Pumping money in the infrastructure</li></ul>Economic<br />Global Slowdown<br />India recovered faster than rest of world<br />Social<br />People spend more time on internet<br />Rise of Social networking sites<br />Technological<br />Improved penetration of internet<br />Improved broadband service<br />
    16. 16.
    17. 17. SWOT analysis<br /><ul><li>Strength</li></ul>Dominant player with strong brand value<br />Largest database<br />Max. no. of clients<br />Highest traffic share<br />Sales network across India<br />Weakness<br />High dependence on naukri.com only<br />High attrition rate<br />Large no of employees and sales force <br />Opportunities<br />Large market of jobs<br />Internet penetration<br />India has over 350 universities and 17,600 colleges<br />Threats<br />Monster’s semantic search (Trovix) technology<br />LinkedIn getting popular in India<br />Economy slowdown<br />
    18. 18. Demographics<br />India is among the world's youngest nations with a median age of 25 years.<br />Youth population(15-35) of India is growing at a rate of almost 37.9%.<br />According to the World Fact Book, India is projected to have 70% of its population in the working class category by 2030.<br /> India will see 70 million new entrants to its workforce over the next 5 years.<br />
    19. 19. Performance in past five years<br />
    20. 20. SEM campaign<br />
    21. 21. BCG Matrix<br />Naukri.com<br />99acres.com<br />Jeevansathi.com<br />Shiksha.com<br />Investments<br />
    22. 22.
    23. 23. Blue ocean > Red ocean<br />Naukri.com first entrant (1997)<br />Competitors :<br />Monstorindia.com(2000)<br />freshersworld.com(2000)<br />jobsahead.com(2000)<br />Timesjobs.com(2002)<br />
    24. 24. Thank you <br />

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